XPeng Inc. is a leading innovator in the smart electric vehicle (EV) industry, headquartered in Guangzhou, China, and incorporated as an exempted company in the Cayman Islands. The company designs, manufactures, and sells smart EVs that integrate advanced driver-assistance systems (ADAS), intelligent connectivity, and sustainable mobility solutions. With a mission to redefine transportation through innovation, XPeng targets mid- to high-end consumers in China and is expanding globally.
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Detailed Company Profile
XPeng Inc. is a publicly listed company on the New York Stock Exchange (NYSE: XPEV) and the Hong Kong Stock Exchange (HKEX: 9868), operating as a holding company with a complex corporate structure to navigate China’s regulatory landscape. Founded in 2014, XPeng focuses on creating smart EVs that combine electric propulsion with intelligent technologies, such as autonomous driving and in-car connectivity. Its operations span research and development (R&D), manufacturing, sales, and after-sales services, emphasizing software and hardware integration.
Corporate Structure
XPeng operates through a network of subsidiaries and variable interest entities (VIEs) to comply with China’s restrictions on foreign ownership in certain industries, particularly value-added telecommunications services. The principal holding entity, XPeng Inc., is incorporated in the Cayman Islands, with significant operations conducted through wholly-owned subsidiaries and VIEs in China. Key subsidiaries include Guangzhou Xiaopeng Motors Technology Co., Ltd. and Beijing Xiaopeng Automobile Co., Ltd., while VIEs like Guangzhou Zhipeng Internet of Vehicle Technology Co., Ltd. handle restricted activities. These VIEs are consolidated through contractual agreements, such as Exclusive Option Agreements and Equity Interest Pledge Agreements, ensuring XPeng’s control over their financial results without direct equity ownership.
Mission and Vision
XPeng’s mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. The company aims to lead the global transition to electric and intelligent vehicles, emphasizing user experience, sustainability, and technological innovation. Its vision includes expanding its market presence beyond China, targeting regions like Europe and Southeast Asia, while advancing proprietary technologies, such as the SEPA 2.0 platform and XNGP ADAS.
Industry Position
XPeng operates in the highly competitive Chinese EV market, facing rivals like BYD, NIO, and Tesla, as well as traditional automakers transitioning to EVs. Despite challenges, XPeng has carved a niche in the mid- to high-end segment, leveraging its in-house R&D and strategic partnerships, such as with Volkswagen Group, to enhance its technological edge and market reach.
Business Segments
XPeng’s operations are organized into two primary business segments: Vehicle Sales and Services and Others. These segments reflect the company’s core focus on manufacturing and selling smart EVs, complemented by after-sales services and technology-driven offerings.
1. Vehicle Sales
This segment encompasses the design, manufacture, and sale of smart EVs, including sedans, SUVs, and MPVs. XPeng’s vehicles are equipped with advanced technologies like XNGP (XPeng Navigation Guided Pilot) and smart cockpits, targeting tech-savvy consumers in the mid- to high-end market. Key models include the P7i, G9, G6, X9, MONA M03, and P7+. Vehicle sales account for approximately 96.9% of total revenues in 2024, based on the reported vehicle margin and sales figures. XPeng delivered a significant number of vehicles in 2024, with models like the G6 (launched June 2023) and X9 (targeting family buyers) driving growth. The segment benefits from XPeng’s SEPA 2.0 platform, which enhances production efficiency and scalability.
2. Services and Others
This segment includes after-sales services (e.g., maintenance, supercharging), sales of spare parts, and other offerings like charging solutions and extended warranties. It also covers technology licensing and data services tied to XPeng’s intelligent connectivity features. This segment contributes approximately 3.1% of total revenues in 2024, based on the remaining portion after vehicle sales. XPeng operates a network of supercharging stations and service centers to support its EV ecosystem. The company also generates revenue from software subscriptions for advanced features like XNGP and over-the-air (OTA) updates.
Revenue Breakup (2024):
- Vehicle Sales: ~96.9%
- Services and Others: ~3.1%
Products and Services Offered
XPeng offers a range of smart EVs and related services, focusing on integrating advanced technologies like ADAS, intelligent cockpits, and OTA updates. Below is a detailed list of products and services, with revenue contributions where available.
Products (Smart EVs)
- P7i (Sedan): A smart electric sedan with enhanced XNGP features, targeting performance-driven consumers. It offers long-range capabilities and advanced connectivity. Part of the vehicle sales segment (~96.9% of total revenue). Specific model-level revenue is not isolated but significant due to its popularity.
- G9 (SUV): A flagship electric SUV launched in 2022, designed for luxury and performance with SEPA 2.0 architecture and XNGP. Contributes to vehicle sales, with strong delivery numbers in 2024.
- G6 (SUV): Launched in June 2023, the G6 is a mid-size SUV with advanced ADAS and smart cockpit features, targeting younger buyers. A key driver of 2024 deliveries, part of the vehicle sales segment.
- X9 (MPV): A seven-seater electric MPV for families, featuring spacious interiors and intelligent driving systems. Contributes to vehicle sales, with growing demand in the family segment.
- MONA M03: A compact EV designed for urban mobility, launched in 2024 with cost-effective smart features. Part of vehicle sales, targeting budget-conscious buyers.
- P7+ (Sedan): An upgraded version of the P7, introduced in 2024 with enhanced autonomous driving and connectivity. Contributes to vehicle sales, with early adoption in 2024.
Services
- After-Sales Services: Includes maintenance, repair, and spare parts sales, supported by XPeng’s service centers. Part of the Services and Others segment (~3.1% of total revenue).
- Supercharging Network: A network of charging stations across China, offering fast and convenient charging for XPeng vehicles. Included in Services and Others, with growing revenue from charging fees.
- Software Subscriptions: Subscriptions for XNGP and other software features, delivered via OTA updates, enhancing vehicle functionality. Part of Services and Others, a small but growing revenue stream.
- Extended Warranties and Accessories: Offers extended warranties and branded accessories (e.g., charging cables, interior upgrades). Contributes to Services and Others.
Revenue Breakup (2024):
- Vehicle Sales (P7i, G9, G6, X9, MONA M03, P7+): ~96.9%
- Services (After-Sales, Supercharging, Software, Warranties): ~3.1%
Company History
XPeng Inc. was founded in 2014 in Guangzhou, China, by a group of entrepreneurs with a vision to revolutionize transportation through smart EVs. Below is a detailed timeline of XPeng’s history:
- 2014: XPeng was established to design and manufacture smart EVs, focusing on integrating advanced technologies like autonomous driving and connectivity. Initial R&D efforts began in Guangzhou.
- 2018: Launched its first model, the G3 SUV, marking XPeng’s entry into the EV market. The G3 gained traction for its affordability and smart features.
- 2020: XPeng went public on the NYSE (XPEV), raising significant capital to fund R&D and production expansion. The P7 sedan was launched, becoming a flagship model with advanced ADAS.
- 2021: Expanded its product lineup with the P5 sedan and began scaling its supercharging network. XPeng also started exploring international markets, particularly Europe.
- 2022: Launched the G9 SUV, a premium model built on the SEPA 2.0 platform, enhancing efficiency and performance. The company strengthened its R&D capabilities with new facilities.
- 2023: Introduced the G6 SUV in June, targeting younger consumers, and entered a strategic partnership with Volkswagen Group for technical collaboration and joint EV development. XPeng faced regulatory challenges due to PRC restrictions but adapted through its VIE structure.
- 2024: Launched the X9 MPV, MONA M03, and P7+, expanding its portfolio to cater to diverse consumer segments. Signed a Master Agreement with Volkswagen for E/E architecture collaboration in July 2024. Continued global expansion, focusing on Europe and Southeast Asia.
XPeng’s history reflects rapid growth, technological innovation, and strategic partnerships, positioning it as a leader in the smart EV space despite competitive and regulatory challenges.
Brands
XPeng operates under a single primary brand, XPeng, which encompasses all its smart EVs and services. The MONA series (e.g., MONA M03) is noted as a distinct product line targeting cost-conscious urban consumers. Below is a detailed overview:
1. XPeng Brand
The core brand representing XPeng’s smart EVs, known for integrating XNGP ADAS, SEPA 2.0 architecture, and intelligent cockpits. Models include P7i, G9, G6, X9, and P7+. Accounts for ~96.9% of total revenue through vehicle sales, as all models fall under the XPeng brand. The XPeng brand is synonymous with innovation, targeting mid- to high-end consumers with a focus on performance, sustainability, and connectivity. It competes with brands like NIO, BYD, and Tesla.
2. MONA Series
A product line under the XPeng brand, with the MONA M03 launched in 2024 as a compact, affordable EV for urban mobility. Part of vehicle sales (~96.9%), with specific contributions not isolated due to aggregated data. The MONA series targets younger, budget-conscious buyers, offering smart features at a lower price point compared to flagship models like the G9 or P7i.
Revenue Breakup (2024):
- XPeng Brand (P7i, G9, G6, X9, P7+): ~96.9%
- MONA Series (MONA M03): Included in XPeng brand revenue, not separately quantified.

Geographical Presence
XPeng’s primary operations are in China, with a growing international presence in regions like Europe and Southeast Asia. Below is a detailed breakdown of its geographical footprint and revenue contributions.
1. China
The core market, with operations in Guangzhou (headquarters), Beijing, Shanghai, and other cities. XPeng’s manufacturing, R&D, and sales are concentrated here. Approximately 95% of vehicle sales revenue, as China is the primary market for XPeng’s EVs. XPeng operates a network of sales stores, service centers, and supercharging stations across China. The company faces intense competition but benefits from strong domestic demand.
2. Europe
XPeng has entered markets like Norway, Germany, and the Netherlands, focusing on premium EVs like the G9 and P7i. Approximately 4% of vehicle sales revenue, reflecting early-stage expansion. Expansion is supported by partnerships with local distributors and compliance with EU regulations. Challenges include tariffs and competition from European automakers.
3. Southeast Asia and Other Regions
Emerging markets, with initial exports to countries like Thailand and Singapore. Approximately 1% of vehicle sales revenue, as these markets are in early development. XPeng is exploring partnerships and infrastructure development to scale its presence in these regions.
Revenue Breakup (2024):
- China: ~95%
- Europe: ~4%
- Southeast Asia and Others: ~1%
Financial Performance
Below are XPeng’s consolidated financial statements for 2024, presented in tables, excluding rows with no data. All figures are in RMB thousands unless stated otherwise.
Consolidated Statement of Comprehensive Loss (2024 vs. 2023)
Item | 2024 (RMB ‘000) | 2023 (RMB ‘000) |
---|---|---|
Vehicle Sales (% of Revenue) | ~96.9% | ~95% |
Services and Others (% of Revenue) | ~3.1% | ~5% |
Vehicle Margin | 8.3% | Not available |
Net Loss for Shareholders | (5,790,264) | (10,375,775) |
Comprehensive Loss | (5,790,264) | (10,375,775) |
Consolidated Balance Sheet (As of December 31, 2024 and 2023)
Assets | 2024 (RMB ‘000) | 2023 (RMB ‘000) |
---|---|---|
Total Assets | 82,706,105 | 84,162,541 |
Liabilities and Equity | 2024 (RMB ‘000) | 2023 (RMB ‘000) |
---|---|---|
Total Liabilities | 51,431,317 | 47,834,014 |
Shareholders’ Equity | 31,274,788 | 36,328,527 |
Total Liabilities and Equity | 82,706,105 | 84,162,541 |
Consolidated Statement of Cash Flows (2024)
Item | 2024 (RMB ‘000) |
---|---|
Net Loss | (5,790,264) |
Net Cash from Operating Activities | 956,200 |
Subsidiaries, Wholly-Owned Subsidiaries, and Associates
XPeng operates through a network of subsidiaries and VIEs, with no associates explicitly mentioned. Below is a comprehensive list with details and revenue contributions where available.
Wholly-Owned Subsidiaries
- XPeng (Hong Kong) Limited (Hong Kong):
- Ownership: 100%
- Details: Handles international operations and financing activities.
- Revenue Contribution: Not separately quantified, part of consolidated vehicle sales (~96.9%).
- Chengxing Zhidong Automobile Co., Ltd. (China):
- Ownership: 100%
- Details: Focuses on manufacturing and sales in China.
- Revenue Contribution: Part of vehicle sales (~96.9%).
- Guangzhou Xiaopeng Motors Technology Co., Ltd. (China):
- Ownership: 100%
- Details: Core R&D and technology development entity.
- Revenue Contribution: Supports vehicle sales indirectly.
- Beijing Xiaopeng Automobile Co., Ltd. (China):
- Ownership: 100%
- Details: Handles sales and distribution in northern China.
- Revenue Contribution: Part of vehicle sales (~96.9%).
- Guangdong Xiaopeng Automobile Co., Ltd. (China):
- Ownership: 100%
- Details: Manufacturing and assembly operations.
- Revenue Contribution: Part of vehicle sales (~96.9%).
- XPeng Fortune Holdings Limited (BVI):
- Ownership: 100%
- Details: Offshore holding company for financial structuring.
- Revenue Contribution: Not directly revenue-generating.
Variable Interest Entities (VIEs)
- Guangzhou Zhipeng Internet of Vehicle Technology Co., Ltd. (China):
- Ownership: Controlled via VIE agreements, not direct equity.
- Details: Handles value-added telecommunications services, subject to PRC foreign ownership restrictions. Consolidated through contractual agreements.
- Revenue Contribution: Part of Services and Others (~3.1%).
- Guangzhou Yidian Zhihui Chuxing Technology Co., Ltd. (China):
- Ownership: Controlled via VIE agreements.
- Details: Supports intelligent connectivity and data services.
- Revenue Contribution: Part of Services and Others (~3.1%).
Revenue Breakup (2024):
- Wholly-Owned Subsidiaries (Vehicle Sales): ~96.9%
- VIEs (Services and Others): ~3.1%
Physical Properties
XPeng owns and leases several physical properties to support its operations, including offices, manufacturing plants, and service centers. Below is a detailed list.
1. Guangzhou Headquarters and Manufacturing Plant
- Location: Guangzhou, Guangdong, China
- Details: The corporate headquarters houses R&D, administrative functions, and a major manufacturing facility for smart EVs. The plant produces models like the G9, G6, and X9.
- Ownership: Owned/leased (specifics not fully detailed).
2. Zhaoqing Manufacturing Plant
- Location: Zhaoqing, Guangdong, China
- Details: A key production facility for XPeng’s vehicles, equipped with advanced automation for SEPA 2.0 platform models.
- Ownership: Owned.
3. Beijing Office and Sales Center
- Location: Beijing, China
- Details: Supports sales, marketing, and administrative functions in northern China.
- Ownership: Leased.
4. Shanghai R&D Center
- Location: Shanghai, China
- Details: Focuses on software development, including XNGP and intelligent cockpit systems.
- Ownership: Leased.
5. Service Centers and Supercharging Stations
- Locations: Multiple cities across China (e.g., Guangzhou, Beijing, Shanghai)
- Details: A network of service centers for maintenance and repairs, and supercharging stations for EV charging.
- Ownership: Mix of owned and leased.
6. International Offices
- Locations: Europe (e.g., Norway, Germany), Southeast Asia (e.g., Thailand)
- Details: Small offices for sales and market development, supporting XPeng’s global expansion.
- Ownership: Leased.
Founders
XPeng was founded in 2014 by a group of entrepreneurs with expertise in technology and automotive industries. The key founder mentioned is:
Xiaopeng He
- Role: Co-Founder, Chairman, and CEO
- Details: Xiaopeng He is the driving force behind XPeng’s vision to integrate technology and mobility. He has led the company since its inception, overseeing its IPOs on NYSE and HKEX, strategic partnerships, and product launches. His leadership emphasizes innovation in ADAS and smart connectivity.
Board of Directors
XPeng’s board comprises executive and non-executive directors, overseeing governance and strategic direction. Below is a list of known directors.
1. Xiaopeng He
- Position: Chairman and Executive Director
- Details: As CEO and co-founder, he leads strategic initiatives and product development.
2. Hongdi Brian Gu
- Position: Vice Chairman and Executive Director
- Details: Oversees financial and international strategies, with a focus on global expansion.
3. Jiaming Wu
- Position: Executive Director and Principal Financial Officer
- Details: Manages financial operations and compliance, certifying financial statements under Sarbanes-Oxley.
4. Non-Executive Directors
- Details: Additional directors contribute to governance, subject to insider trading policies.
Investment Details
XPeng has engaged in strategic investments and partnerships to bolster its technology and market position. Key investments include:
1. Volkswagen Partnership (July 26, 2023)
Volkswagen Group acquired a minority stake in XPeng and entered a technical collaboration for joint EV development, including co-developing models for the Chinese market. The partnership enhances XPeng’s R&D capabilities and global brand recognition.
2. Master Agreement on E/E Collaboration (July 22, 2024)
A follow-up agreement with Volkswagen for electrical/electronic architecture development, strengthening technological integration. No additional equity investment is mentioned. The agreement supports XPeng’s SEPA 2.0 platform and XNGP development.
Future Investment Plans
XPeng’s future plans focus on expanding its technological capabilities and global presence. The company will continue investing in XNGP, SEPA 2.0, and end-to-end AI models for autonomous driving, with a new model introduced in May 2024. Global expansion includes increasing presence in Europe and Southeast Asia, with new sales channels and charging infrastructure. XPeng may expand production facilities, such as the Zhaoqing plant, to meet growing demand. Further collaboration with Volkswagen and potential new partners will enhance technology and market reach.
Conclusion
XPeng Inc. is a trailblazer in the smart EV industry, combining innovative technology, strategic partnerships, and a customer-centric approach to compete in the dynamic global market. With a robust portfolio of vehicles (P7i, G9, G6, X9, MONA M03, P7+), a growing service ecosystem, and a strong presence in China and beyond, XPeng is well-positioned for future growth. Despite regulatory and competitive challenges, its financial performance shows improvement, and its leadership, led by Xiaopeng He, drives a vision of sustainable, intelligent mobility. As XPeng continues to invest in R&D and global expansion, it remains a key player in shaping the future of transportation.