Igqityelwe ukuvuselelwa nge-7 kaSeptemba 2022 ngo-12:50 pm
Nalu uluhlu lweevidiyo ezi-5 eziphezulu IiNethiwekhi zeNtengiso Ehlabathini. Ngo-2010, iintengiso zevidiyo zibalelwa kwi-12.8% yazo zonke iividiyo eziboniweyo kunye ne-1.2% yayo yonke imizuzu echithwe kubukelwa ividiyo kwi-intanethi. IiPlatifomu zeNtengiso zeVidiyo ezi-3 eziphezulu zineepesenti ezingaphezu kwama-50 esabelo semarike ehlabathini.
Uluhlu lweeNethiwekhi zeNtengiso zeVidiyo eziphezulu ezi-5 kwihlabathi
Ke nalu uluhlu lweeNtengiso zeNtengiso zeVidiyo eziPhezulu zothungelwano kwihlabathi ezihlelwe ngokweeThengiso zizonke kunye neSabelo seMarike.
1. Innovid
In 2007, abaseki Zvika, Tal, kunye Zack beza kunye nephupha elikhulu: ukwenza ividiyo yedijithali ukwenza ngakumbi. Idijithali yayisanda, kwaye yayilixesha lokuba ividiyo inyuke. Kwafika ixesha lika-Innovid.
Kwiminyaka emibini kamva, u-Innovid wafaka i-patent yokuqala yehlabathi yokufaka izinto ezisebenzisanayo kwividiyo. Kuko oko. Inkampani iye yavelisa ividiyo esebenzisanayo. Ukusukela ngoko, iNkampani yanceda ngaphezulu kwe-1,000 leemveliso ezinkulu zehlabathi ukubalisa amabali angcono ngevidiyo.
- ISabelo seMarike yeNkampani: 23%
- Inani le websites: 21700
Ngoku iNkampani iguqula amava eTV ngobuchule obunamandla, obuqhutywa yidatha obuhanjiswa kuzo zonke iziteshi (ukusuka kwiiTV eziqhagamshelweyo kunye nezixhobo eziphathwayo ukuya kumajelo asekuhlaleni afana Facebook kunye ne-YouTube), kunye ne-3rd party measurement ngokusebenzisa i-media-agnostic platform. I-Innovid yeyona Nkampani inkulu kwi-intanethi yentengiso yevidiyo ehlabathini esekwe kwisabelo seMarike.
I-Innovid yenye yezona nkampani zibalaseleyo zentengiso yevidiyo kwihlabathi. Ikomkhulu leNkampani likwiSixeko saseNew York, linamaqela kumazwekazi amane. Yeyona nethiwekhi ilungileyo yentengiso yevidiyo yabathengisi kwihlabathi.
2. Intengiso yeVidiyo yeSpotx
Ukususela kwi-2007, i-SpotX iphambili kwi-teknoloji yentengiso yevidiyo. I-SpotXchange ikhusele umjikelo wayo wokuqala wenkxaso-mali yeengelosi, ikhuthaza uphuhliso lweempawu zeqonga ezongezelelweyo kunye nokwandiswa kuphuhliso lweshishini.
Ukuba namava okukhula olomeleleyo kunye neengeniso zerekhodi ngo-2005, iBooyah Networks yaqala ukuphanda ezinye iintengiso ze-intanethi ezinokuthi zilandele ibhanki yepropathi enomgangatho ophezulu wokuqonda, inkunzi kunye namava okuthengisa okukhangela. Inkampani iphakathi kwezona nkampani zibalaseleyo zentengiso yevidiyo.
- ISabelo seMarike yeNkampani: 12%
- Inani leWebhusayithi: 11000
Izinto ezibonwayo zazisetwe kwiintengiso zevidiyo ezikwi-intanethi, imarike enokuba nogqabhuko-dubulo eyayigutyungelwe kukubekwa emgangathweni kunye neengxaki zokudityaniswa. I-Booyah Networks yabona ukuba uninzi lweengxaki zeshishini zinokusonjululwa ngokusebenzisa ezinye zeendlela ezilungileyo kunye nobuchwepheshe obuqeshwe kwimarike yokukhangela exhaswayo.
Ngenxa yoko, iSpotXchange yasekwa ngo-2007, kwaye ngelo xesha yayiyeyokuqala intengiso yevidiyo kwi-intanethi. Inkampani ikwindawo yesi-2 kuluhlu lweenethiwekhi zentengiso yevidiyo eziphezulu zabathengisi kunye nabapapashi.
3. Ividiyo yokungcangcazela
Ividiyo yeTremor yenye yezona nkampani zinkulu kunye nentsha yentengiso yevidiyo eneminikelo eyandisiweyo kwiTV eqhutywa yiDatha kunye neVidiyo yeSkrini sonke. Njengeengcaphephe kwividiyo yeminyaka elishumi elinesihlanu, iVidiyo yeTremor inikezela ngolwazi oluxabisekileyo kunye nobunkokeli bengcinga kwiindlela zetekhnoloji yentengiso, itekhnoloji, izinto ezintsha, kunye nenkcubeko.
Njengeengcaphephe ezithembekileyo kwividiyo ngaphezulu kweminyaka eli-15, iVidiyo yeTremor ibonelela ngolwazi oluxabisekileyo kunye nobunkokeli bengcinga kwiindlela zetekhnoloji yentengiso, itekhnoloji, izinto ezintsha, kunye nenkcubeko. Inkampani ikwindawo yesi-3 kuluhlu lweentengiso zevidiyo zothungelwano lwabathengisi kunye nabapapashi.
- ISabelo seMarike yeNkampani: 11%
- Inani leWebhusayithi: 10100
I-Artificial Intelligence (AI) kunye neteknoloji yokufunda ngomatshini iguqula ingcamango yokuthengiswa kwedatha kunye neqonga eliphezulu elikwazi ukulungelelanisa ukuziphatha komsebenzisi ngokusekelwe kwiinguqu zexesha langempela kwiimarike. Oku kwenza ukuba amajelo osasazo athenge ngethagethi ephuculweyo kunye nee-KPIs ezinkulu, ngexabiso eliphantsi.
4. Iindlela
KwaTeads, iNkampani icinga ngendlela eyahlukileyo. Inkampani yahlukile kwaye iyabhiyoza ngalo lonke ixesha. Inkampani ifunda ngokukhawuleza, ivela rhoqo kwaye yenza izinto ezintsha yonke imihla. Inkampani incoma ubuchule kunye nokunyaniseka.
- ISabelo seMarike yeNkampani: 9%
- Inani leWebhusayithi: 8800
INkampani ikholelwa ukuba ukulingana emsebenzini kuqhuba inkqubela kwaye isixa samalungu sincamathelisa ngokupheleleyo. Amanqaku phakathi koluhlu lweevidiyo eziphezulu zenethiwekhi zentengiso kwihlabathi.
Inkampani yingqokelela yabantu abangaphezu kwama-750 abanamaxabiso ahlukeneyo, iinkolelo, amava, imvelaphi, izinto abazikhethayo kunye nokuziphatha kwaye kunye, siyaqalisa. Yenye yeGlobal Media Platform.
5. Amobee [Videology]
Iqonga leentengiso elizimeleyo lehlabathi, i-Amobee idibanisa zonke iziteshi zentengiso-kuquka iTV, iprogrammatic kunye nentlalo-kuzo zonke iifomathi kunye nezixhobo, ukubonelela abathengisi ngezakhono ezicwangcisiweyo, eziphambili zokucwangciswa kweendaba ezixhaswe luhlalutyo olunzulu kunye neenkcukacha zabaphulaphuli abanini.
Ngo-2018, uAmobee wafumana i asethi yeVideology, umboneleli wesoftware ophambili kwintengiso yeTV kunye nevidiyo. Iqonga le-Amobee, kunye nokongezwa kwetekhnoloji yeVideology, ibonelela ngezona zisombululo ziphezulu zentengiso yokudibanisa iTV yedijithali kunye nephezulu, kubandakanya iTV ehambelanayo, ngaphezulu, iTV eqhagamshelweyo, kunye nevidiyo yedijithali yeprimiyamu.
Ukudibanisa umabonakude, idijithali kunye nentlalontle kwiqonga elinye, ubuchwephesha be-Amobee bunamandla akhokelayo kwiimpawu zehlabathi kunye neearhente eziquka i-Airbnb, i-Southwest Airlines, i-Lexus, i-Kellogg's, i-Starcom ne-Publitis. I-Amobee yenza ukuba abakhangisi bacwangcise kwaye basebenzise amaqabane angaphezu kwe-150 adibeneyo, kuquka i-Facebook, i-Instagram, Twilley, Snapchat kunye ne-Twitter.
- ISabelo seMarike yeNkampani: 8%
- Inani leWebhusayithi: 8000
Abantu abakhulu benza iinkampani ezinkulu kwaye u-Amobee uzibophelele ekudaleni inkcubeko edlamkileyo, eqhutywa ngabantu kwihlabathi liphela. U-Amobee unikwe igama kwezona ndawo ziPhakamileyo ezili-10 zeFortune kwiNtengiso kunye neNtengiso kwaye yamkelwa ngokugqwesa emsebenzini eLos Angeles, eSan Diego, kwiBay Area, eNew York, eChicago, eLondon, eAsia nase Ostreliya. Kule minyaka mithathu idlulileyo, i-Amobee ikwabizwa ngokuba yenye yeeNkampani ze-SellingPower ezingama-50 eziBalaseleyo onokuzithengisa.
Ubunkokeli buka-Amobee kubuchwephesha obutsha buye bamkelwa ngokubanzi, kubandakanya iDigiday Technology Awards yePlatform yoLawulo lweDatha eBalaseleyo kunye neSoftware yeDashboard yokuThengisa, iMumbrella Asia iMbasa yeNkampani yeTekhnoloji yeNkampani yoNyaka, iWave Leader kwiForrester's Omnichannel Demand-Side Platform, MediaPost OMMA Awards for I-Mobile Integration Cross Platform kunye neVideo Single Execution ngokubambisana ne-Southwest Airlines.
I-Amobee licandelo eliphantsi kwe-Singtel, enye yeenkampani ezinkulu zetekhnoloji yonxibelelwano kwihlabathi, efikelela ngaphezu kwe-700 yezigidi zababhalisi beselula kumazwe angama-21. I-Amobee isebenza kuwo wonke uMntla Melika, eYurophu, kuMbindi Mpuma, eAsia naseOstreliya.
Iinkampani eziphezulu zeNtengiso eIndiya
Ke ekugqibeleni olu luluhlu lwezona nethiwekhi zinkulu zi-5 zevidiyo emhlabeni.
