Igqityelwe ukuvuselelwa ngoSeptemba 20, 2022 ngo-08:34 am
IPinterest Inc kulapho abantu abazizigidi ezingama-459 kwihlabathi liphela besiya kufumana inkuthazo ngobomi babo. Beza ukuze bafumane iimbono malunga nayo nantoni na onokuyicinga: imisebenzi yemihla ngemihla efana nokupheka isidlo sangokuhlwa okanye ukwenza isigqibo ngento oza kuyinxiba, izibophelelo ezinkulu ezifana nokulungiswa kwendlu okanye uqeqesho lomdyarho, inkanuko eqhubekayo njengokuloba ngeempukane okanye ifashoni kunye neziganeko ezibalulekileyo njengokucwangcisa umtshato. okanye iholide yephupha.
Iprofayile yePinterest Inc
I-Pinterest Inc ifakwe e-Delaware ngo-Oktobha 2008 njenge-Cold Brew Labs Inc. Ngo-Aprili 2012, inkampani yatshintsha igama yaba yi-Pinterest, Inc. (505) 94107-415.
Inkampani igqibe unikezelo lukawonke wonke ngo-Epreli ka-2019 kwaye isitokhwe sethu sodidi A esiqhelekileyo zidweliswe kwiNew York Stock Exchange phantsi kophawu “PINS.”
I-Pinterest sisixhobo semveliso sokucwangcisa amaphupha akho. Ukuphupha kunye nokuvelisa kunokubonakala ngathi kuchasene ne-polar, kodwa kwi-Pinterest, ukuphefumlelwa kwenza ukuba isenzo kunye namaphupha abe yinyani. Ukuba nomfanekiso ngqondweni wekamva kuyanceda ukulenza liphile. Ngale ndlela, i-Pinterest iyingqayizivele. Uninzi lwabathengi iinkampani ze-intanethi zizixhobo (ukukhangela, i-ecommerce) okanye imidiya (iindaba, yokuzonwabisa, iinethiwekhi zentlalo). I-Pinterest ayiyona ijelo leendaba elicocekileyo; sisixhobo esiluncedo kwimidiya.
Inkampani ibiza aba bantu ngokuba ziiPinners. Inkampani ibabonisa iingcebiso ezibonwayo, esizibiza ngokuba ziiPins, ngokusekwe kwincasa yabo kunye nezinto abazithandayo. Emva koko bagcina kwaye baququzelele ezi ngcebiso zibe yingqokelela, ebizwa ngokuba ziibhodi. Ukukhangela kunye nokugcina izimvo ezibonwayo kwinkonzo kunceda iiPinners ukuba zicinge ukuba ikamva labo linokujongeka njani, nto leyo ebanceda basuke kwimpembelelo baye kwisenzo.
Amava abonakalayo. Abantu badla ngokungabi namagama okuchaza into abayifunayo, kodwa bayayazi xa beyibona. Kungenxa yoko le nto inkampani yenza iPinterest ibe ngamava abonakalayo. Imifanekiso kunye nevidiyo zinokunxibelelanisa iikhonsepthi ezingenakwenzeka
ukuchaza ngamagama.
Inkampani ikholelwa ukuba iPinterest yeyona ndawo ilungileyo kwiwebhu ukuze abantu bafumane inkuthazo yokubona kwinqanaba. Ukukhangela okubonakalayo kuya kuxhaphaka kwi-Pinterest, kunye namakhulu ezigidi zophendlo olubonakalayo ngenyanga.
Sityale imali kakhulu kumbono wekhompyuter ukunceda abantu bafumanise izinto ezinokwenzeka ukuba imibuzo yophendlo olusekwe ngokwesithethe ayinako ukukunika. Iimodeli zombono wekhompyuter esizenzileyo "bona" umxholo wePin nganye kwaye wandise iibhiliyoni zeengcebiso ezinxulumeneyo mihla le ukunceda abantu bathathe inyathelo kwiiPini abazifumeneyo.
Ukwenza umntu. I-Pinterest yindawo eyenzelwe wena, igcinwe. Uninzi lweePini zikhethwe ngesandla, zagcinwa kwaye zicwangciswa kule minyaka idlulileyo ngamakhulu ezigidi zeePinners ezenza iibhiliyoni zeebhodi. Ukusukela nge-31 kaDisemba, 2020, iiPinners zethu zisindise phantse iibhiliyoni ezingama-300 zeePini kwiibhodi ezingaphezu kweebhiliyoni ezintandathu.
Inkampani ibiza lo mzimba wedatha igrafu yokungcamla yePinterest. Ukufunda ngoomatshini kunye nombono wekhompyuter kusinceda sifumane iipateni kwidatha. Emva koko siqonda ubudlelwane bomntu ngamnye wePin kungekuphela nje kwiPinner egciniweyo, kodwa nakwiingcamango kunye nobuhle obubonakaliswe ngamagama kunye nomxholo weebhodi apho ifakwe khona. Sikholelwa ukuba sinokuqikelela ngcono ukuba yintoni umxholo oya kuba luncedo kwaye ufanelekile kuba iiPinners zisixelela ukuba zicwangcisa njani izimvo. Igrafu yencasa yePinterest yeyona asethi yedatha yomntu wokuqala esiyisebenzisayo amandla iingcebiso zethu ezibonakalayo.
Xa abantu baququzelela iingcamango kwiingqokelela kwi-Pinterest, babelana ngendlela abayilungisa ngayo loo mbono. Xa silinganisela ukunyangwa kwabantu kumakhulu ezigidi zeePinners sigcina malunga nama-300 eebhiliyoni zeePini, sikholelwa ukuba igrafu yethu yokungcamla kunye neengcebiso ziba ngcono kakhulu. Okukhona abantu besebenzisa i-Pinterest, kokukhona igrafu yokungcamla ityeba, kwaye okukhona umntu esebenzisa i-Pinterest, kokukhona isondlo sasekhaya siya sithandwa kakhulu.
Yenzelwe intshukumo. Abantu basebenzisa iPinterest ukubona ngeso lengqondo ikamva labo kunye nokwenza amaphupha abo abe yinyani. Injongo yethu kukuba iPin nganye idibanise umva kumthombo oluncedo-yonke into esuka kwimveliso yokuthenga, izithako zeresiphi okanye imiyalelo yokugqiba iprojekthi. Siye sakha iimpawu ezikhuthaza iiPinners ukuba zithathe inyathelo kwiingcamango abazibonayo kwi-Pinterest, ngokugxila ngokukodwa ekwenzeni kube lula ukuba abantu bathenge iimveliso abazifumanisa kwinkonzo yethu.
Imekobume ekhuthazayo. IiPinners zichaza iPinterest njengendawo ekhuthazayo apho banokugxila khona kubo, iimfuno zabo kunye nekamva labo. Sikhuthaza i-positivity kwiqonga ngokusebenzisa imigaqo-nkqubo yethu kunye nophuhliso lwemveliso - umzekelo, i-Pinterest iye yavala iintengiso zezopolitiko, yaphuhlisa ukukhangela kobuhle obubandakanyayo kunye nokukhangela ngovelwano kwiiPinners ezifuna inkxaso yempilo yengqondo. Lo msebenzi uyinxalenye ebalulekileyo yesindululo sethu sexabiso kuba abantu abafane baphuphe ngekamva labo xa beziva bengazithembi, bengabandakanywanga, bengonwabanga okanye bexakeke ziingxaki zemihla ngemihla.
Imekobume ekhuthazayo. Abakhangisi bakwishishini lenkuthazo. Kwi-Pinterest, amashishini anethuba lokubonisa iimveliso kunye neenkonzo zabo kwindawo ekhuthazayo, yokudala. Oku kunqabile kwi-intanethi, apho amava edijithali abathengi anokuba noxinzelelo okanye angabikho, kwaye iibrendi zinokubanjwa kumlilo. Sikholelwa ukuba iimvakalelo ezikhuthazayo kunye nezakhayo abantu abaninzi abazifumanayo kwi-Pinterest zenza indawo yethu ibe yindawo esebenzayo yeempawu kunye nabadali ukwakha unxibelelwano lweemvakalelo kunye nabathengi.
Abaphulaphuli Abanexabiso. I-Pinterest ifikelela kwi-459 yezigidi zabasebenzisi abasebenzayo ngenyanga, malunga nesibini kwisithathu kubo ngabasetyhini. Ixabiso labaphulaphuli bePinterest kubathengisi aliqhutywa nje linani leePinners kwiqonga lethu okanye idemographics yabo, kodwa nangenxa yokuba beza kwiPinterest kwasekuqaleni. Ukufumana inkuthazo yekhaya lakho, isitayile sakho okanye uhambo lwakho luhlala luthetha ukuba ujonge iimveliso kunye neenkonzo onokuzithenga.
Iibhiliyoni zokukhangela zenzeka kwiPinterest nyanga zonke. Umxholo worhwebo ovela kwiibrendi, abathengisi kunye nabathengisi baphambili kwiPinterest. Oku kuthetha ukuba iintengiso ezifanelekileyo azikhuphisani nazo bomthonyama umxholo kwiPinterest; kunoko, banelisekile.
Ukulungelelaniswa okuzuzisayo phakathi kwabathengisi kunye neePinners kuyasahlula kwamanye amaqonga apho iintengiso (kunye neentengiso ezifanelekileyo) zinokuphazamisa okanye zicaphukise. Sisekwinqanaba lokuqala lokwakha icandelo lemveliso yentengiso echwetheza ngokupheleleyo ixabiso lolu lungelelwaniso phakathi kwePinners kunye nabathengisi, kodwa sikholelwa ukuba iya kuba yinzuzo yokhuphiswano kwixesha elide.
Impembelelo kwisenzo. Amaphini asebenzisa inkonzo yethu ukufumana inkuthazo kwizinto abafuna ukuzenza kwaye bazithenge kubomi babo bokwenyani. Olu hambo lusuka kwingcinga ukuya kwisenzo lubahlisela phantsi “i-funnel” yokuthenga yonke, ngoko ke abakhangisi bethu banethuba lokubeka umxholo okhuthazwayo ofanelekileyo phambi kweePinners kuwo onke amanqanaba ohambo lokuthenga—xa bephequlula ngamathuba amaninzi ngaphandle kombono ocacileyo. yento abayifunayo, xa bechongile kwaye bethelekisa iinketho ezimbalwa kwaye xa bekulungele ukuthenga. Ngenxa yoko, abathengisi banokufikelela uluhlu lolwazi kunye neenjongo zokusebenza kwi-Pinterest.
Ukhuphiswano lwePinterest Inc
Inkampani ngokuyintloko ikhuphisana neenkampani ze-intanethi zabathengi nokuba zizixhobo (ukukhangela, i-ecommerce) okanye imidiya (iindaba, ividiyo, iinethiwekhi zentlalo). Inkampani ikhuphisana neenkampani ezinkulu, ezisekwe ngakumbi njengeAmazon, Facebook 12 (kubandakanya i-Instagram), uGoogle (kubandakanya iYouTube), Snap, TikTok kunye neTwitter.
Uninzi lwezi nkampani zinezibonelelo zemali kunye nabasebenzi. Sikwajongene nokhuphiswano oluvela kwiinkampani ezincinci kwenye okanye ngaphezulu kwexabiso eliphezulu, kuquka i-Allrecipes, i-Houzz kunye ne-Tastemade, enikezela abasebenzisi ukubandakanya umxholo kunye namathuba orhwebo ngobuchwepheshe obufanayo okanye iimveliso zethu.
Inkampani ihlala igxile kukhuphiswano olukhulayo kunye nokujongana nokhuphiswano phantse kuyo yonke inkalo yeshishini, ngakumbi abasebenzisi kunye nokuzibandakanya, intengiso kunye netalente.
Iimveliso zePinner
Abantu beza kwiPinterest kuba izaliswe ziibhiliyoni zeembono ezintle. Ingcamango nganye imelwe yiPin. Izikhonkwane zinokudalwa okanye zigcinwe ngabasebenzisi ngabanye okanye ngamashishini.
Xa umsebenzisi ngamnye efumana umxholo onje ngenqaku, umfanekiso okanye ividiyo kwiwebhu kwaye efuna ukuyigcina, unokusebenzisa ulwandiso lwebrawuza okanye Gcina iqhosha ukugcina ikhonkco kulo mbono kwibhodi yesihloko esikhulu, kunye nomfanekiso omele ingcamango.
Banokugcina izimvo ngaphakathi kwePinterest njengoko befumana inkuthazo yeembono abanye abazifumeneyo. Ukongeza, i-Pinterest Inc ikwiintsuku zokuqala zokuzisa iiPins zeBali, ezenza abadali benze iiPini ezinomsebenzi wabo wokuqala, njengeresiphi abayenzileyo, ubuhle, isitayile okanye isifundo sokuhombisa ekhaya, okanye isikhokelo sokuhamba. Xa abantu becofa kwiPin, banokufunda ngakumbi kwaye benze oko.
Amashishini aphinda enze izikhonkwane kwiqonga lePinterest Inc ngendlela yomxholo wendalo kunye neentengiso ezihlawulwayo. I-Pinterest Inc ikholelwa ukuba ukongezwa komxholo we-organic evela kubathengisi yongeza ixabiso elibalulekileyo kumava abo bobabini iiPinners kunye nabathengisi, njengoko i-Pinterest Inc ikholelwa ukuba iiPinners ziza ngenjongo yokuzama into entsha, kunye nokwamkela umxholo ovela kwiimpawu.
I-Pinterest Inc ilindele ukuba ezi Pins ziya kuba yinxalenye enkulu ngakumbi kumxholo wethu kwixesha elizayo. Sineentlobo ezininzi zeePini kwiqonga lethu lokukhuthaza abantu kwaye sibancede bathathe inyathelo, kubandakanywa izikhonkwane eziqhelekileyo, iiPini zeMveliso, ingqokelela, iiPini zeVidiyo kunye neePins zeBali. Iindidi ezininzi zeePins kunye neempawu ziya kuza kwixesha elizayo.
- Izikhonkwane eziqhelekileyo: Imifanekiso enamakhonkco abuyela kumxholo wokuqala osuka kwiwebhu jikelele, esetyenziselwa ukuqaqambisa iimveliso, iiresiphi, isimbo kunye nenkuthazo yasekhaya, iDIY, kunye nokunye.
- Izikhonkwane zeMveliso: Izikhonkwane zeMveliso zenza izinto zithengwe ngamaxabiso ahlaziyiweyo, ulwazi malunga nokufumaneka kunye namakhonkco aya ngqo kwiphepha lokuphuma lomthengisi. website.
- Iingqokelela: Iingqokelela zivumela iiPinners ukuba zithengele imveliso nganye abayibonayo kwimiboniso ekhuthazayo yefashoni kunye neePini zokuhombisa ekhaya.
- Izikhonkwane zeVidiyo: Izikhonkwane zeVidiyo ziividiyo ezimfutshane kwizihloko ezinje ngomxholo wokupheka, ubuhle kunye ne-DIY ezinceda iiPinners ukuba zibandakanyeke ngokunzulu ngokubukela umbono uphila.
- Izikhonkwane zeBali: Izikhonkwane zeBali ziividiyo ezinamaphepha amaninzi, imifanekiso, umbhalo kunye noluhlu olwenziwe ngokwemveli kwiPinterest. Le fomati yenza abadali babonise indlela yokuzisa izimvo ebomini (umz. indlela yokupheka isidlo okanye ukuyila igumbi).
Cwangciso
Iibhodi apho iiPinners zigcina kwaye zilungelelanise izikhonkwane zibe yingqokelela malunga nesihloko. Yonke iPin entsha egcinwe ngumsebenzisi kufuneka igcinwe kwibhodi ethile kwaye inxulunyaniswe nomxholo othile (njengokuthi "imibono yombhoxo yegumbi lokulala," "umbane
iibhayisekile” okanye “amashwamshwam abantwana abasempilweni”).
Nje ukuba iPin igcinwe, ikhona ebhodini yePinner eyigcinileyo, kodwa ikwadibanisa neebhiliyoni zeePini ezifumanekayo kwezinye iiPinners ukuze ziyifumane kwaye ziyigcine kwiibhodi zazo. Iiphini zifikelela kwiibhodi zazo kwiprofayili yazo kwaye zilungelelanise nokuba zikhetha kangakanani.
Izikhonkwane zingenza amacandelo ebhodini ukuze zilungelelanise kakuhle iiPini. Umzekelo, ibhodi "eQuick Weekday Meals" inokuba namacandelo afana "nesidlo sakusasa," "isidlo sasemini," "isidlo sangokuhlwa" kunye "nezimuncumuncu." Ibhodi inokwenziwa ibonakale kuye nabani na kwiPinterest okanye igcinwe ngasese ukuze iPinner kuphela ibone.
Njengoko iiPinners zicwangcisa iiprojekthi, njengokulungiswa kwekhaya okanye umtshato, banokumema abanye kwiPinterest kwibhodi yeqela ekwabelwana ngayo. Xa iPinner ilandela omnye umntu kwiPinterest, banokukhetha ukulandela ibhodi ekhethiweyo okanye iakhawunti yabo yonke.
kweFidi
Abantu baya ePinterest ukufumana ezona ngcinga zilungileyo zokuzisa ebomini babo. Bakwenza oku ngokuphonononga ukutya kwekhaya kunye nezixhobo zokukhangela kwinkonzo.
• Ukutya kwaseKhaya: Xa abantu bevula i-Pinterest, babona ukutya kwabo kwasekhaya, kulapho baya kufumana khona izikhonkwane ezihambelana nezinto abazithandayo ngokusekelwe kwinxalenye yomsebenzi wabo wamva nje. Ukufunyanwa kokutya kweKhaya kunikwe amandla zizindululo zokufunda ngomatshini ezisekwe kumsebenzi wangaphambili kunye nomdla odlulanayo wePinners ezinencasa efanayo.
Baya kubona kwakhona izikhonkwane ezivela ebantwini, izihloko kunye neebhodi abakhetha ukuzilandela. Isondlo ngasinye sasekhaya senzelwe umntu ukuze sibonise incasa kunye nomdla wePinner.
• Ukufuna:
◦ Imibuzo ebhaliweyo: Iiphini zinokukhangela iiphini, iingcamango ezibanzi, iibhodi, okanye abantu ngokuchwetheza kwibar yokukhangela. Izikhonkwane ezisebenzisa uphendlo ngokuqhelekileyo zifuna ukubona izinto ezininzi ezifanelekileyo ezinokuthi zenzelwe ukungcamla kunye nezinto ezinomdla kuzo kunempendulo enye egqibeleleyo. Rhoqo, iiPinners ziqala ngokuchwetheza kwinto jikelele efana “nemibono yesidlo sangokuhlwa,” emva koko sebenzisa izikhokelo zokukhangela ezakhelwe ngaphakathi zikaPinterest (ezifana “nosuku lweveki” okanye “usapho”) ukuze
ukunciphisa iziphumo.
◦ Imibuzo ebonakalayo: Xa iPinner icofa iPhini ukufunda ngakumbi malunga nombono okanye umfanekiso, isondlo sePinasi esibonakalayo sinikezelwa ngaphantsi komfanekiso ocofayo. Ezi Zikhonkwane ezinxulumeneyo zinceda iiPinners ziphume kwindawo ekhuthazayo ukuba zijonge nzulu kumdla okanye zicuthe ingcinga egqibeleleyo.
Iiphini ziphinda ziphendle ngaphakathi kwemifanekiso ngokusebenzisa isixhobo seLens ukukhetha izinto ezithile ngaphakathi kwendawo ekhuthazayo umz., isibane esikwindawo yokuhlala okanye ipere yezihlangu kwindawo yefashoni yesitalato. Esi senzo sibangela ngokuzenzekelayo uphendlo olutsha oluvelisa izikhonkwane ezinxulumeneyo ezibonakala zifana nento ethile. Oku kunikwe amandla yiminyaka yombono wekhompyuter enokuchonga izinto kunye neempawu ngaphakathi kwemiboniso.
Shopping: I-Pinterest kulapho abantu bajika inkuthazo ibe yintshukumo, njengoko iPinners icwangcisa, yonga, kwaye ifumana izinto abazithengayo ezibakhuthazayo ukuba benze ubomi ababuthandayo. Inkampani yakha indawo yokuthenga kwi-Intanethi-hayi nje indawo yokufumana izinto zokuthenga.
