Igcine ukubuyekezwa ngoSepthemba 20, 2022 ngo-08:34 am
I-Pinterest Inc yilapho abantu abayizigidi ezingu-459 emhlabeni jikelele beya khona ukuze bathole ugqozi ngezimpilo zabo. Beza ukuze bathole imiqondo yanoma yini ongayicabanga: imisebenzi yansuku zonke njengokupheka isidlo sakusihlwa noma ukunquma ukuthi uzogqokani, izibopho ezinkulu ezifana nokulungisa kabusha indlu noma ukuqeqeshelwa umjaho webanga elide, izinkanuko eziqhubekayo njengokudoba impukane noma imfashini kanye nemicimbi eyingqophamlando njengokuhlela umshado. noma iholidi lephupho.
Imininingwane mayelana ne-Pinterest Inc
I-Pinterest Inc ihlanganiswe e-Delaware ngo-Okthoba 2008 njenge-Cold Brew Labs Inc. Ngo-Ephreli 2012, inkampani yashintsha igama yaba i-Pinterest, Inc. (505) 94107-415.
Inkampani iphothule ukunikezwa kokuqala komphakathi ngo-April 2019 futhi isitoko sethu esivamile Sekilasi A sifakwe ohlwini lwe-New York Stock Exchange ngaphansi kophawu oluthi “PINS.”
I-Pinterest iyithuluzi lokukhiqiza lokuhlela amaphupho akho. Ukuphupha nokukhiqiza kungase kubonakale njengokuphikisa kwe-polar, kodwa ku-Pinterest, ugqozi lwenza isenzo namaphupho abe ngokoqobo. Ukubona ikusasa ngeso lengqondo kuyasiza ukulenza liphile. Ngale ndlela, i-Pinterest ihlukile. Iningi labathengi izinkampani ze-inthanethi kungaba amathuluzi (search, ecommerce) noma imidiya (newsfeeds, ividiyo, izinkundla zokuxhumana). I-Pinterest ayisona isiteshi semidiya esihlanzekile; iwusizo olunothe kwabezindaba.
Inkampani ibiza laba bantu ngokuthi ngama-Pinners. Inkampani ibakhombisa izincomo ezibukwayo, esizibiza ngokuthi Izikhonkwane, ngokusekelwe ekuthandeni kwabo kanye nezithakazelo zabo. Bese begcina futhi bahlele lezi zincomo zibe amaqoqo, abizwa ngokuthi amabhodi. Ukuphequlula nokulondoloza imibono ebonakalayo kusevisi kusiza amaphinikhodi acabange ukuthi ikusasa labo lingabukeka kanjani, okubasiza ukuthi basuke ekukhuthazeni baye esenzweni.
Isipiliyoni Esibonakalayo. Abantu bavame ukungabi namagama okuchaza abakufunayo, kodwa bayakwazi lapho bekubona. Yingakho inkampani yenza i-Pinterest isipiliyoni esibonakalayo. Izithombe namavidiyo angakhuluma ngemibono engenakwenzeka
ukuchaza ngamagama.
Inkampani ikholelwa ukuthi i-Pinterest iyindawo engcono kakhulu kuwebhu ukuze abantu bathole ugqozi olubonakalayo esikalini. Ukusesha okubukwayo kuvamile kakhulu ku-Pinterest, ngamakhulu ezigidi zosesho olubonakalayo ngenyanga.
Sitshale kakhulu ekuboneni ikhompuyutha ukuze sisize abantu bathole amathuba imibuzo yosesho olusekelwe emibhalweni engeke iwanikeze. Amamodeli ombono wekhompuyutha esiwakhiqizile “abone” okuqukethwe kwephinikhodi ngayinye futhi alungiselele izigidigidi zezincomo ezihlobene nsuku zonke ukuze sisize abantu bathathe isinyathelo kumaphini abawatholile.
Ukwenza okuthandwa nguwe. I-Pinterest iyindawo yomuntu siqu, ekhethiwe. Amaphinikhodi amaningi akhethwe ngesandla, alondolozwa futhi ahlelwa ngokuhamba kweminyaka ngamakhulu ezigidi zamaphini adala izigidigidi zamabhodi. Kusukela ngomhla ka-31 Disemba 2020, amaphinikhodi ethu asindise amaphinikhodi acishe abe izigidi eziyizinkulungwane ezingama-300 kumabhodi angaphezu kwezigidigidi eziyisithupha.
Inkampani ibiza lo mzimba wedatha ngegrafu yokunambitha ye-Pinterest. Ukufunda ngomshini nokubona ngekhompyutha kusisiza ukuthi sithole amaphethini kudatha. Sibe sesiqonda ubudlelwano bephinikhodi ngayinye hhayi nje kuPhina oyilondolozile, kodwa futhi emibonweni nobuhle obuboniswa ngamagama nokuqukethwe kwamabhodi lapho iphiniwe khona. Sikholelwa ukuthi singabikezela kangcono ukuthi yikuphi okuqukethwe okuzoba usizo nokubalulekile ngoba amaphinikhodi asitshela ukuthi bayihlela kanjani imibono. Igrafu yokunambitha ye-Pinterest iyifa ledatha yenkampani yokuqala esiyisebenzisayo amandla izincomo zethu ezibukwayo.
Lapho abantu behlela imibono ibe amaqoqo ku-Pinterest, babelana ngendlela abawenza ngayo lowo mbono. Uma sikala ukukhethwa komuntu kumakhulu ezigidi zamaphinikhodi alondoloza cishe amaphinikhodi ayizigidi eziyizinkulungwane ezingu-300, sikholelwa ukuthi igrafu yethu yokunambitha nezincomo ziba ngcono kakhulu. Lapho abantu abaningi besebenzisa i-Pinterest, igrafu yokunambitha iya inotha, futhi lapho umuntu esebenzisa i-Pinterest, yilapho okuphakelayo kwakhe kwasekhaya kuba okomuntu siqu kakhulu.
Idizayinelwe Isenzo. Abantu basebenzisa i-Pinterest ukubona ngeso lengqondo ikusasa labo nokwenza amaphupho abo abe ngokoqobo. Umgomo wethu uwukuba iphinikhodi ngayinye ixhumanise ibuyele emthonjeni owusizo—yonke into esuka kumkhiqizo ongathengwa, izithako zokwenza iresiphi noma imiyalelo yokuqedela iphrojekthi. Sakhe izici ezikhuthaza ama-Pinners ukuthi athathe isinyathelo ngemibono abayibona ku-Pinterest, ngokugxila okukhethekile ekwenzeni kube lula ngabantu ukuthenga imikhiqizo abayithola kusevisi yethu.
Imvelo Ekhuthazayo. Amaphinikhodi achaza i-Pinterest njengendawo ekhuthazayo lapho bengagxila khona kubo, izintshisekelo zabo kanye nekusasa labo. Sikhuthaza ukuqiniseka kunkundla ngezinqubomgomo zethu nokuthuthukiswa komkhiqizo — isibonelo, i-Pinterest ivimbele izikhangiso zezombusazwe, yathuthukisa ukusebenza kokusesha kobuhle okubandakanyayo futhi yasakaza ukusesha okunozwela kwama-Pinners abafuna ukwesekwa kwezempilo yengqondo. Lo msebenzi uyingxenye ebalulekile yesiphakamiso sethu sokubaluleka ngoba abantu mancane amathuba okuba baphuphe ngekusasa labo lapho bezizwa bezinyeza, bekhishwa inyumbazana, bengajabule noma bematasa ngezinkinga zosuku.
Imvelo Ekhuthazayo. Abakhangisi basebhizinisini lokukhuthaza. Ku-Pinterest, amabhizinisi anethuba lokukhombisa imikhiqizo namasevisi awo endaweni ekhuthazayo, yokudala. Lokhu akuvamile ku-inthanethi, lapho okuhlangenwe nakho kwabathengi kwedijithali kungase kucindezele noma kube kubi, futhi amabhrendi angazithola eseqhulwini. Sikholelwa ukuthi imizwa ekhuthazayo neyakhayo abantu abaningi ababa nayo ku-Pinterest yenza isayithi lethu libe yindawo esebenza kahle kakhulu yemikhiqizo nabadali ukuze bakhe ukuxhumana okungokomzwelo nabathengi.
Izilaleli Eziyigugu. I-Pinterest ifinyelela kubasebenzisi abasebenzayo abayizigidi ezingama-459, cishe izingxenye ezimbili kwezintathu kubo okungabesifazane. Inani lezithameli ze-Pinterest kubakhangisi aliqhutshwa nje kuphela inani lamaphini kungxenyekazi yethu noma izibalo zabantu, kodwa nayisizathu sokuthi beza ku-Pinterest kwasekuqaleni. Ukuthola ugqozi lwekhaya lakho, isitayela sakho noma uhambo lwakho ngokuvamile kusho ukuthi umatasa ufuna imikhiqizo namasevisi ongawathenga.
Izigidi zosesho zenzeka ku-Pinterest njalo ngenyanga. Okuqukethwe kwezentengiso okuvela kumabhrendi, abathengisi nabakhangisi kuphakathi kwe-Pinterest. Lokhu kusho ukuthi izikhangiso ezifanele aziqhudelani nazo umdabu okuqukethwe ku-Pinterest; esikhundleni salokho, banelisekile.
Ukuqondanisa okuzuzisayo phakathi kwabakhangisi namaphinikhodi kuyasihlukanisa kwezinye izinkundla lapho izikhangiso (ngisho nezikhangiso ezifanele) zingaphazamisa noma zicasule. Sisezigabeni zokuqala zokwakha uhlelo lomkhiqizo wokukhangisa othinta ngokugcwele inani lalokhu kuqondanisa phakathi kwamaphini nabakhangisi, kodwa sikholwa ukuthi kuzoba yinzuzo yokuncintisana ngokuhamba kwesikhathi.
Ugqozi Esenzweni. Omaphini basebenzisa isevisi yethu ukuze bathole ugqozi lwezinto abafuna ukuzenza futhi bazithenge ezimpilweni zabo zangempela. Lolu hambo olusuka embonweni uye esenzweni lubabeka phansi kukho konke “ifaneli” yokuthenga, ngakho abakhangisi bethu banethuba lokubeka okuqukethwe okuphromothiwe okufanelekile phambi kwamaphinikhodi kuzo zonke izigaba zohambo lokuthenga—lapho bephequlula amathuba amaningi ngaphandle kombono ocacile. yalokho abakufunayo, lapho sebekhombile futhi beqhathanisa nedlanzana lezinketho nalapho sebelungele ukuthenga. Ngenxa yalokho, abakhangisi bangakwazi ukufeza izinhloso eziningi zokuqwashisa nokusebenza ku-Pinterest.
Ukuncintisana kwe-Pinterest Inc
Inkampani ngokuyinhloko iqhudelana nezinkampani ze-inthanethi zabathengi okungamathuluzi (sesho, i-ecommerce) noma imidiya (izindaba, ividiyo, izinkundla zokuxhumana). Inkampani incintisana nezinkampani ezinkulu, ezisungulwe kakhulu njenge-Amazon, Facebook 12 (kufaka phakathi i-Instagram), i-Google (kufaka phakathi i-YouTube), i-Snap, i-TikTok ne-Twitter.
Eziningi zalezi zinkampani zinezinsiza ezinkulu kakhulu zezimali kanye nabantu. Siphinde sibhekane nokuncintisana okuvela ezinkampanini ezincane endaweni eyodwa noma ngaphezulu enenani eliphezulu, okuhlanganisa i-Allrecipes, i-Houzz ne-Tastemade, ehlinzeka abasebenzisi ngokuqukethwe okubandakanyayo namathuba ezentengiselwano ngobuchwepheshe obufanayo noma imikhiqizo neyethu.
Inkampani ihlezi igxile emqhudelwaneni osafufusa futhi ibhekana nokuncintisana cishe kuzo zonke izici zebhizinisi, ikakhulukazi abasebenzisi nokuzibandakanya, ukukhangisa kanye nethalente.
Pinner Imikhiqizo
Abantu beza ku-Pinterest ngoba igcwele izigidigidi zemibono emihle. Umbono ngamunye umelwe Iphinikhodi. Izikhonkwane zingadalwa noma zilondolozwe abasebenzisi ngabanye noma ngamabhizinisi.
Uma umsebenzisi ngamunye ethola okuqukethwe okunjenge-athikili, isithombe noma ividiyo kuwebhu futhi efuna ukukugcina, angasebenzisa isandiso sesiphequluli noma inkinobho ethi Londoloza ukuze alondoloze isixhumanisi salowo mbono ebhodini lesihloko esikhulu, kanye nesithombe esimelelayo. umqondo.
Bangakwazi futhi ukulondoloza imibono ngaphakathi kwe-Pinterest njengoba bethola ugqozi lwemibono abanye abayitholile. Ukwengeza, i-Pinterest Inc isezinsukwini zakuqala zokwethula Izikhonkwane Zezindaba, ezivumela abadali ukuthi bakhe Izikhonkwane ezinomsebenzi wabo wangempela, njengeresiphi abayenzile, okokufundisa kobuhle, isitayela noma okokuhlobisa ikhaya, noma inkomba yokuhamba. Uma abantu bechofoza Iphinikhodi, bangafunda kabanzi futhi benze okuthile kukho.
Amabhizinisi aphinde enze izikhonkwane endaweni ye-Pinterest Inc ngendlela yakho kokubili okuqukethwe kwe-organic kanye nezikhangiso ezikhokhelwayo. I-Pinterest Inc ikholelwa ukuthi ukungezwa kokuqukethwe kwemvelo okuvela kubathengisi kungeza inani elibalulekile kokwaziyo kokubili kwamaphini nabakhangisi, njengoba i-Pinterest Inc ikholelwa ukuthi ama-Pinners eza ngenhloso yokuzama okuthile okusha, nokwamukela okuqukethwe okuvela kumabhrendi.
I-Pinterest Inc ilindele ukuthi lezi Pini zizoba ingxenye enkulu nakakhulu yokuqukethwe kwethu esikhathini esizayo. Sinezinhlobo ezimbalwa zamaphini kuplathifomu yethu ukuze sikhuthaze abantu futhi sibasize bathathe isinyathelo, okuhlanganisa amaphinikhodi ajwayelekile, amaphinikhodi womkhiqizo, amaqoqo, amaphinikhodi evidiyo namaphini ezindaba. Izinhlobo eziningi zamaphini nezici zizofika ngokuzayo.
- Izikhonkwane Ezijwayelekile: Izithombe ezinezixhumanisi ezibuyela kokuqukethwe kwangempela okuvela kuwebhu yonkana, ezisetshenziselwa ukugqamisa imikhiqizo, izindlela zokupheka, isitayela nogqozi lwekhaya, i-DIY, nokuningi.
- Izikhonkwane Zomkhiqizo: Izikhonkwane zomkhiqizo zenza izinto zithengeke ngamanani akamuva, ulwazi mayelana nokutholakala nezixhumanisi eziya ngqo ekhasini lokuphuma lomthengisi. iwebhusayithi.
- Amaqoqo: Amaqoqo avumela ama-Pinners ukuthi athenge imikhiqizo engayodwana abayibona ezigcawini ezikhuthazayo zemfashini nezikhonkwane zokuhlobisa ikhaya.
- Izikhonkwane zevidiyo: Izikhonkwane zevidiyo zingamavidiyo amafushane ngezihloko ezinjengokuqukethwe mayelana nokupheka, ubuhle kanye ne-DIY esiza ama-Pinners ukuthi azibandakanye ngokujulile ngokubuka umbono uphila.
- Izikhonkwane Zendaba: Izikhonkwane Zezindaba zingamavidiyo anamakhasi amaningi, izithombe, umbhalo kanye nohlu oludalwe ngokomdabu ku-Pinterest. Le fomethi yenza abadali babonise ukuthi bangayenza kanjani imibono ibe nempilo (isb. indlela yokupheka ukudla noma ukuklama igumbi).
Kuhlela
Amabhodi yilapho amaphinikhodi agcina futhi ahlele amaphinikhodi abe amaqoqo azungeze isihloko. Yonke iphinikhodi entsha elondolozwe umsebenzisi kufanele ilondolozwe ebhodini elithile futhi ihlotshaniswe nengqikithi ethile (njengokuthi “imibono yeragi yekamelo lokulala,” “ugesi
amabhayisikili” noma “ukudla okulula kwezingane ezinempilo”).
Uma iphinikhodi isilondoloziwe, iba khona ebhodini le-Pinner eyilondolozile, kodwa futhi ihlanganisa izigidigidi zamaphinikhodi atholakalayo ukuze amanye amaphinikhodi awathole futhi awalondoloze emabhodini awo. Amaphini afinyelela amabhodi awo kuphrofayela yawo futhi awahlele ngendlela athanda ngayo.
Izikhonkwane zingakha izigaba ebhodini ukuze zihlele kangcono izikhonkwane. Isibonelo, ibhodi elithi "Isidlo Esisheshayo Sosuku Lwesonto" lingaba nezigaba ezifana nokuthi "ibhulakufesi," "isidlo sasemini," "idina" kanye "nama-dessert." Ibhodi lingenziwa libonakale kunoma ubani oku-Pinterest noma ligcinwe liyimfihlo ukuze kube yiPhini kuphela elikwazi ukulibona.
Njengoba ama-Pinners ehlela amaphrojekthi, njengokulungiswa kwekhaya noma umshado, angamema abanye ku-Pinterest ebhodini leqembu elabelwe. Uma i-Pinner ilandela omunye umuntu ku-Pinterest, ingakhetha ukulandela ibhodi elikhethiwe noma i-akhawunti yakhe yonke.
Ukutholwa
Abantu baya ku-Pinterest ukuze bathole imibono engcono kakhulu abangayiletha ezimpilweni zabo. Lokhu bakwenza ngokuhlola okuphakelayo kwasekhaya namathuluzi okusesha kusevisi.
• Okuphakelayo Kwasekhaya: Uma abantu bevula i-Pinterest, babona okuphakelayo kwabo kwasekhaya, okuyilapho bezothola khona amaphinikhodi ahambisana nezinto abazithandayo ngokusekelwe ngokwengxenye kumsebenzi wabo wakamuva. Ukutholwa Kwesiphakeli Sekhaya kunikwe amandla izincomo zokufunda ngomshini ezisuselwe kumsebenzi wangaphambilini nezintshisekelo ezigqagqene zamaphinikhodi anokunambitheka okufanayo.
Bazobona namaphinikhodi avela kubantu, izihloko namabhodi abakhetha ukuwalandela. Konke okuphakelayo kwasekhaya kwenziwa kube ngokwakho ukuze kubonise ngokuguquguqukayo ukunambitheka nezintshisekelo ze-Pinner.
• Ukucinga:
◦ Imibuzo yombhalo: Izikhonkwane zingasesha amaphini, imibono ebanzi, amabhodi, noma abantu ngokuthayipha kubha yosesho. Izikhonkwane ezisebenzisa usesho ngokuvamile zifuna ukubona izinto eziningi ezingenzeka ezihambisanayo ezenzelwe umuntu ngamunye ngokuthanda kwazo kanye nezintshisakalo zabo kunempendulo eyodwa ephelele. Ngokuvamile, ama-Pinner aqala ngokuthayipha into evamile njengokuthi “imibono yesidlo sakusihlwa,” bese esebenzisa imihlahlandlela yosesho eyakhelwe ngaphakathi ye-Pinterest (njengokuthi “usuku lwesonto” noma “umndeni”) ukuze
unciphise imiphumela.
◦ Imibuzo ebonakalayo: Uma iphinikhodi ithepha iphinikhodi ukuze ufunde kabanzi mayelana nombono noma isithombe, okuphakelayo kwamaphini abukeka afanayo anikezwa ngaphansi kwesithombe esithenjiwe. Lawa maPhini ahlobene asiza amaphinikhodi ukuthi aphume endaweni yogqozi ukuze ahlole ajule entshisakalweni noma afinyelele embonweni ofanele.
Omaphini futhi basesha ngaphakathi kwezithombe ngokusebenzisa ithuluzi Lensi ukuze ukhethe izinto ezithile ngaphakathi kwesigcawu esikhuthazayo isb, isibani endaweni yesehlakalo segumbi lokuphumula noma izicathulo endaweni yemfashini yomgwaqo. Lesi senzo siqalisa ngokuzenzakalelayo usesho olusha oluveza amaphinikhodi ahlobene ngokubukeka afana nento ethile. Lokhu kunikwa amandla iminyaka yokubona ikhompuyutha ekwazi ukuhlonza izinto nezibaluli ngaphakathi kwezigcawu.
Shopping: I-Pinterest ilapho abantu beguqula ugqozi lube yisenzo, njengoba ama-Pinners ehlela, onga, futhi bathola izinto abangazithenga ezibakhuthaza ukuthi bakhe impilo abayithandayo. Inkampani yakha indawo yokuthenga ku-inthanethi—hhayi nje indawo yokuthola izinto ongazithenga.
