Kusinthidwa komaliza pa Seputembara 7, 2022 pa 12:50 pm
Nawu Mndandanda wa Mavidiyo Apamwamba 5 Ma Networks Otsatsa mu Dziko. Mu 2010, otsatsa amakanema adatenga 12.8% ya makanema onse omwe adawonedwa ndi 1.2% ya mphindi zonse zomwe zidathera kuwonera makanema pa intaneti. Mapulatifomu Apamwamba Otsatsa Kanema atatu ali ndi magawo opitilira 3 amsika padziko lonse lapansi.
List of Top 5 Video Advertising Networks Padziko Lonse
Chifukwa chake nayi Mndandanda wa Manetiweki Apamwamba Otsatsa Makanema padziko lonse lapansi omwe amasanjidwa kutengera Kugulitsa Kwathunthu ndi Kugawana Kwamsika.
1. Innovid
Mu 2007, oyambitsa Zvika, Tal, ndi Zack adabwera pamodzi ndi loto lalikulu: pangani kanema wa digito kuchita zambiri. Digital inali ikukwera, ndipo inali nthawi yoti kanema ipite patsogolo. Inali nthawi ya Innovid.
Patatha zaka ziwiri, Innovid adapereka chilolezo choyamba kwambiri padziko lonse lapansi choyika zinthu zolumikizana muvidiyo. Ndichoncho. Kampaniyo idapanga makanema ochezera. Kuyambira pamenepo, Kampani yathandizira opitilira 1,000 odziwika bwino kwambiri padziko lonse lapansi kunena nkhani zabwino ndi makanema.
- Kugawana Kwamakampani: 23%
- Chiwerengero cha Websites: 21700
Tsopano kampani ikusintha mawonekedwe a TV ndi luso losunthika, loyendetsedwa ndi data lomwe limaperekedwa pamachanelo onse (kuchokera pa ma TV olumikizidwa ndi zida zam'manja kupita kumayendedwe ochezera monga Facebook ndi YouTube), ndi kuyeza kwa chipani chachitatu kudzera pa nsanja ya media-agnostic. Innovid ndiye kampani yayikulu kwambiri yotsatsa makanema pa intaneti padziko lonse lapansi kutengera Msika.
Innovid ndi imodzi mwamakampani abwino kwambiri otsatsa makanema padziko lonse lapansi. Kampaniyi ili ku New York City, ndipo ili ndi magulu m'makontinenti anayi. Ndi amodzi mwa makanema abwino kwambiri otsatsa makanema padziko lonse lapansi.
2. Spotx Kanema Kutsatsa
Kuyambira 2007, SpotX yakhala patsogolo paukadaulo wotsatsa makanema. SpotXchange idapeza gawo lake loyamba la ndalama za angelo, zomwe zidapangitsa kuti pakhale zina zowonjezera papulatifomu komanso kukulitsa chitukuko cha bizinesi.
Atakhala ndi kukula kwakukulu ndikulemba phindu mu 2005, Booyah Networks idayamba kufufuza zotsatsa zina zapaintaneti zomwe zingatsate ndi zake. banki zaluntha, ndalama komanso kufufuza zotsatsa. Kampaniyo ili m'gulu lamakampani abwino kwambiri otsatsa makanema.
- Kugawana Kwamakampani: 12%
- Nambala ya Mawebusayiti: 11000
Zowoneka zidakhazikitsidwa pakutsatsa kwamakanema pa intaneti, msika womwe ungathe kuphulika womwe udakumana ndi zovuta zokhazikika komanso kuphatikiza. Booyah Networks idawona kuti zovuta zambiri zamakampani zitha kuthetsedwa pogwiritsa ntchito njira zabwino komanso matekinoloje omwe amagwiritsidwa ntchito pamsika wofufuza womwe umathandizidwa.
Chifukwa chake, SpotXchange idapangidwa mu 2007, ndipo panthawiyo inali msika woyamba kutsatsa makanema pa intaneti. Kampaniyi ndi yachiwiri pamndandanda wamakanema apamwamba otsatsa makanema kwa otsatsa ndi Osindikiza.
3. Kanema wa Tremor
Kanema wa Tremor ndi amodzi mwamakampani akulu kwambiri komanso otsogola kwambiri otsatsa makanema omwe ali ndi zopereka zowonjezera mu Data-Driven TV ndi All-Screen Video. Monga akatswiri mu kanema kwa zaka khumi ndi zisanu, Tremor Video imapereka zidziwitso zofunikira komanso utsogoleri wamaganizidwe pamayendedwe aukadaulo, ukadaulo, zatsopano, ndi chikhalidwe.
Monga akatswiri odalirika pamakanema kwa zaka zopitilira 15, Tremor Video imapereka zidziwitso zofunikira komanso utsogoleri wamaganizidwe pamayendedwe aukadaulo, ukadaulo, zatsopano, ndi chikhalidwe. Kampani ndi yachitatu pamndandanda wamakanema otsatsa makanema kwa otsatsa ndi osindikiza.
- Kugawana Kwamakampani: 11%
- Nambala ya Mawebusayiti: 10100
Artificial Intelligence (AI) ndiukadaulo wophunzirira makina umasintha lingaliro la malonda oyendetsedwa ndi data ndi nsanja yapamwamba yomwe imatha kusintha machitidwe a ogwiritsa ntchito potengera kusintha kwanthawi yeniyeni pamsika. Izi zimathandiza kuti ma TV azitha kugula ndi kuwongolera bwino komanso ma KPI ambiri, pamtengo wotsika.
4. Mitu
Ku Teads, Kampani imaganiza mosiyana. Kampaniyi ndi yosiyana siyana ndipo imakondwerera wina ndi mnzake nthawi iliyonse. Kampaniyo imaphunzira mwachangu, imasintha nthawi zonse komanso imapanga zatsopano tsiku lililonse. Kampaniyo imayamika luso komanso kudalirika.
- Kugawana Kwamakampani: 9%
- Nambala ya Mawebusayiti: 8800
Kampaniyo imakhulupirira kuti kufanana pantchito kumapangitsa kuti zinthu zipite patsogolo komanso kuti zigawo zake zonse ndi guluu. Amakhala m'gulu la makanema apamwamba kwambiri otsatsa makanema padziko lonse lapansi.
Kampani ndi gulu la anthu opitilira 750 omwe ali ndi zikhulupiriro, zikhulupiriro, zokumana nazo, zikhalidwe, zokonda ndi machitidwe osiyanasiyana ndipo tonse tikungoyamba kumene. Ndi imodzi mwa The Global Media Platform.
5. Amobee [Videology]
Malo otsogola odziyimira pawokha padziko lonse lapansi, Amobee amagwirizanitsa njira zonse zotsatsira - kuphatikiza ma TV, mapulogalamu ndi chikhalidwe cha anthu - pamitundu yonse ndi zida, kupatsa otsatsa luso lokonzekera bwino, lotsogola loyendetsedwa ndi kusanthula mozama ndi data ya omvera.
Mu 2018, Amobee adapeza katundu of Videology, wopereka mapulogalamu apamwamba pakutsatsa kwapa TV ndi makanema. Pulatifomu ya Amobee, ndi kuwonjezera kwaukadaulo wa Videology, imapereka njira zotsatsira zotsogola kwambiri zosinthira ma TV a digito ndi apamwamba, kuphatikiza ma TV amzere, pamwamba, TV yolumikizidwa, ndi makanema apamwamba kwambiri.
Kuphatikiza TV, digito ndi chikhalidwe cha anthu papulatifomu imodzi, luso laukadaulo la Amobee limatsogolera makampani ndi mabungwe apadziko lonse lapansi kuphatikiza Airbnb, Southwest Airlines, Lexus, Kellogg's, Starcom ndi Publicis. Amobee imathandizira otsatsa kuti azitha kukonzekera ndikuyambitsa mabwenzi ophatikizana opitilira 150, kuphatikiza Facebook, Instagram, Pinterest, Snapchat ndi Twitter.
- Kugawana Kwamakampani: 8%
- Nambala ya Mawebusayiti: 8000
Anthu abwino amapanga makampani akuluakulu ndipo Amobee adzipereka kupanga chikhalidwe champhamvu, choyendetsedwa ndi anthu padziko lonse lapansi. Amobee wasankhidwa kukhala Malo 10 Apamwamba Ogwira Ntchito A Fortune Opambana Pakutsatsa ndi Kutsatsa ndipo amadziwika chifukwa chakuchita bwino pantchito ku Los Angeles, San Diego, Bay Area, New York, Chicago, London, Asia ndi Australia. Kwa zaka zitatu zapitazi, Amobee adatchulidwanso kuti ndi m'modzi mwa Makampani 50 Abwino Kwambiri Ogulitsa a SellingPower.
Utsogoleri wa Amobee muukadaulo waukadaulo wadziwika kwambiri, kuphatikiza Mphotho za Digiday Technology za Best Data Management Platform ndi Best Marketing Dashboard Software, Mumbrella Asia Award for Marketing Technology Company of the Year, Wave Leader mu Forrester's Omnichannel Demand-Side Platforms, MediaPost OMMA Awards kwa Mobile Integration Cross Platform ndi Video Single Execution mogwirizana ndi Southwest Airlines.
Amobee ndi kampani ya Singtel, imodzi mwamakampani akuluakulu aukadaulo padziko lonse lapansi, yomwe imafikira anthu opitilira 700 miliyoni olembetsa m'maiko 21. Amobee amagwira ntchito ku North America, Europe, Middle East, Asia ndi Australia.
Makampani Apamwamba Otsatsa ku India
Chifukwa chake pomaliza awa ndi mndandanda wa makanema apamwamba 5 otsatsa makanema padziko lonse lapansi.
