Kusinthidwa komaliza pa Seputembara 20, 2022 pa 08:34 am
Pinterest Inc ndi komwe anthu 459 miliyoni padziko lonse lapansi amapita kukalimbikitsidwa ndi moyo wawo. Amabwera kuti apeze malingaliro a chilichonse chomwe mungaganizire: zochitika za tsiku ndi tsiku monga kuphika chakudya chamadzulo kapena kusankha zovala, zodzikongoletsera zazikulu monga kukonzanso nyumba kapena kuphunzitsa mpikisano wamtunda wautali, zilakolako zopitirira monga kusodza ntchentche kapena mafashoni ndi zochitika zazikulu monga kukonzekera ukwati. kapena tchuthi chamaloto.
Mbiri yakale ya Pinterest Inc
Pinterest Inc yophatikizidwa ku Delaware mu Okutobala 2008 ngati Cold Brew Labs Inc. Mu Epulo 2012, kampaniyo idasintha dzina kukhala Pinterest, Inc. Maofesi akuluakulu a Pinterest Inc ali ku 505 Brannan Street, San Francisco, California 94107, ndipo nambala yathu yafoni ndi (415) 762-7100.
Kampaniyo idamaliza kufalitsa koyamba mu Epulo 2019 ndipo katundu wathu wamba wa Class A adalembedwa ku New York Stock Exchange pansi pa chizindikiro cha "PINS."
Pinterest ndiye chida chothandizira kukonza maloto anu. Kulota ndi zokolola zingawoneke ngati zotsutsana ndi polar, koma pa Pinterest, kudzoza kumapangitsa kuti zochita ndi maloto zikhale zenizeni. Kuwona zam'tsogolo kumathandiza kubweretsa moyo. Mwanjira iyi, Pinterest ndi yapadera. Ogula ambiri makampani apaintaneti mwina zida (kusaka, ecommerce) kapena media (zankhani, kanema, malo ochezera a pa Intaneti). Pinterest si njira yowonera media; ndi chida cholemera cha media.
Kampaniyo imatcha anthu awa Pinners. Kampaniyo imawawonetsa malingaliro owoneka, omwe timawatcha Pins, kutengera zomwe amakonda komanso zomwe amakonda. Kenako amasunga ndikukonza malingalirowa m'magulumagulu, otchedwa matabwa. Kusakatula ndikusunga malingaliro owoneka pautumiki kumathandiza Pinners kulingalira momwe tsogolo lawo lingawonekere, zomwe zimawathandiza kuchoka pakuwuziridwa kupita kukuchitapo kanthu.
Zochitika Zowoneka. Nthawi zambiri anthu sakhala ndi mawu ofotokozera zomwe akufuna, koma amadziwa akamawona. Ichi ndichifukwa chake kampaniyo idapanga Pinterest kukhala chowonera. Zithunzi ndi makanema amatha kuyankhulana ndi malingaliro osatheka
kufotokoza ndi mawu.
Kampaniyo imakhulupirira kuti Pinterest ndiye malo abwino kwambiri pa intaneti kuti anthu azitha kudzoza pamlingo waukulu. Kusaka kowoneka kukuchulukirachulukira pa Pinterest, ndikufufuza kowoneka bwino kwa mamiliyoni mazana pamwezi.
Taika ndalama zambiri pakompyuta kuti tithandize anthu kudziwa zomwe zingachitike zomwe sizingachitike mukasakasaka pamawu. Mawonekedwe apakompyuta omwe tapanga "onani" zomwe zili pa Pini iliyonse ndikuwongolera mabiliyoni ambiri amalingaliro ofananira tsiku lililonse kuti athandize anthu kuchitapo kanthu pamapini omwe apeza.
Kusintha kwanu. Pinterest ndi chilengedwe chokhazikika, chokhazikika. Ma Pini ambiri adasankhidwa pamanja, kupulumutsidwa ndikukonzedwa kwazaka zambiri ndi mazana mamiliyoni a Pinners omwe amapanga mabiliyoni a board. Pofika pa Disembala 31, 2020, Pinners yathu idasunga ma Pini pafupifupi 300 biliyoni pama board opitilira mabiliyoni asanu ndi limodzi.
Kampaniyo imatcha gulu la data iyi Pinterest kukoma graph. Kuphunzira pamakina ndi masomphenya apakompyuta kumatithandiza kupeza njira mu data. Kenako timamvetsetsa ubale wa Pin aliyense osati kwa Pinner yekha yemwe adasunga, komanso malingaliro ndi zokometsera zomwe zimawonetsedwa ndi mayina ndi zomwe zili m'mabokosi pomwe zidasindikizidwa. Tikukhulupirira kuti titha kulosera bwino zomwe zingakhale zothandiza komanso zofunikira chifukwa Pinners amatiuza momwe amapangira malingaliro. Pinterest kulawa graph ndiye chinthu choyambirira chomwe timagwiritsa ntchito mphamvu malingaliro athu owoneka.
Anthu akamakonza malingaliro kukhala zosonkhanitsira pa Pinterest, akugawana momwe amasinthira lingalirolo. Tikamakulitsa kuchuluka kwa anthu m'mamiliyoni a Pinners kupulumutsa ma Pini pafupifupi 300 biliyoni, timakhulupirira kuti zokonda zathu ndi malingaliro athu amakhala bwino kwambiri. Anthu akamagwiritsa ntchito kwambiri Pinterest, m'pamenenso ma graph amakula bwino, ndipo munthu akamagwiritsa ntchito Pinterest, chakudya chawo chakunyumba chimakhala chokonda kwambiri.
Zapangidwira Kuchita. Anthu amagwiritsa ntchito Pinterest kuti awonetse tsogolo lawo komanso kuti maloto awo akwaniritsidwe. Cholinga chathu ndi chakuti Pin iliyonse ilumikizane ndi gwero lothandizira-chilichonse kuchokera kuzinthu zogula, zopangira maphikidwe kapena malangizo oti amalize ntchito. Tapanga zinthu zomwe zimalimbikitsa Pinners kuti achitepo kanthu pamalingaliro omwe amawona pa Pinterest, ndikuyika chidwi kwambiri pakupangitsa kuti zikhale zosavuta kuti anthu agule zinthu zomwe amapeza pautumiki wathu.
Malo Olimbikitsa. Pinners amafotokoza Pinterest ngati malo olimbikitsa omwe angaganizire okha, zokonda zawo komanso tsogolo lawo. Timalimbikitsa zabwino papulatifomu kudzera m'malamulo athu ndi kakulidwe kazinthu - mwachitsanzo, Pinterest yaletsa zotsatsa zandale, yapanga magwiridwe antchito ophatikiza kukongola komanso kuyambitsa kusaka mwachifundo kwa Pinners kufunafuna chithandizo chamankhwala amisala. Ntchitoyi ndi gawo lofunika kwambiri pamalingaliro athu amtengo wapatali chifukwa anthu sangathe kulota za tsogolo lawo akakhala odzidalira, osasankhidwa, osasangalala kapena otanganidwa ndi mavuto a tsikulo.
Malo Olimbikitsa. Otsatsa ali mu bizinesi yolimbikitsa. Pa Pinterest, mabizinesi ali ndi mwayi wowonetsa zogulitsa ndi ntchito zawo m'malo olimbikitsa, opanga. Izi ndizosowa pa intaneti, pomwe zomwe ogula amakumana nazo pa digito zimatha kukhala zodetsa nkhawa kapena zoyipa, ndipo ma brand amatha kugwidwa pamoto. Timakhulupirira kuti zolimbikitsa komanso zolimbikitsa zomwe anthu ambiri amakumana nazo pa Pinterest zimapangitsa tsamba lathu kukhala malo abwino kwambiri opangira ma brand ndi opanga kuti azitha kulumikizana ndi ogula.
Omvera Ofunika. Pinterest imafikira ogwiritsa ntchito 459 miliyoni pamwezi, pafupifupi magawo awiri mwa atatu mwa iwo ndi akazi. Kufunika kwa omvera a Pinterest kwa otsatsa sikungoyendetsedwa ndi kuchuluka kwa Pinners papulatifomu yathu kapena kuchuluka kwawo, komanso chifukwa chomwe amabwera ku Pinterest poyambirira. Kupeza kudzoza kwa nyumba yanu, kalembedwe kanu kapena maulendo anu nthawi zambiri kumatanthauza kuti mukuyang'ana zinthu ndi ntchito zoti mugule.
Kusaka mabiliyoni kumachitika pa Pinterest mwezi uliwonse. Zamalonda zochokera kumakampani, ogulitsa ndi otsatsa ndizofunikira kwambiri ku Pinterest. Izi zikutanthauza kuti malonda ofunikira samapikisana nawo mbadwa zomwe zili pa Pinterest; m’malo mwake amakhutira.
Kuyanjanitsa kopindulitsa pakati pa otsatsa ndi Pinners kumatisiyanitsa ndi nsanja zina pomwe zotsatsa (ngakhale zotsatsa zofunikira) zitha kusokoneza kapena kukhumudwitsa. Tidakali koyambirira kupanga gulu lotsatsa lomwe limapeza phindu la kulumikizana pakati pa Pinners ndi otsatsa, koma tikukhulupirira kuti zikhala mwayi wampikisano pakapita nthawi.
Kulimbikitsidwa Kuchitapo kanthu. Pinners amagwiritsa ntchito ntchito yathu kuti apeze kudzoza kwa zinthu zomwe akufuna kuchita ndikugula m'miyoyo yawo yeniyeni. Ulendowu kuchokera kumalingaliro kupita kukuchitapo kanthu umawatengera pansi pa "funnel" yonse yogulira, kotero otsatsa athu ali ndi mwayi woyika zofunikira zokwezedwa patsogolo pa Pinners pagawo lililonse laulendo wogula-pamene akusakatula zotheka zambiri popanda lingaliro lomveka. za zomwe akufuna, akazindikira ndikufanizira zosankha zingapo komanso akakonzeka kugula. Zotsatira zake, otsatsa amatha kukwaniritsa zolinga zosiyanasiyana zodziwitsa ndikuchita pa Pinterest.
Mpikisano wa Pinterest Inc
Kampaniyo imapikisana kwambiri ndi makampani ogula pa intaneti omwe ali zida (kusaka, ecommerce) kapena media (zankhani, makanema, malo ochezera). Kampaniyo imapikisana ndi makampani akuluakulu, okhazikika monga Amazon, Facebook 12 (kuphatikiza Instagram), Google (kuphatikiza YouTube), Snap, TikTok ndi Twitter.
Ambiri mwa makampaniwa ali ndi ndalama zambiri komanso anthu. Timayang'anizananso ndi mpikisano kuchokera kumakampani ang'onoang'ono mumtundu umodzi kapena zingapo zamtengo wapatali, kuphatikiza Allrecipes, Houzz ndi Tastemade, zomwe zimapereka mwayi kwa ogwiritsa ntchito komanso mwayi wamalonda kudzera muukadaulo wofananira kapena zinthu zathu.
Kampaniyo imangoyang'ana kwambiri pampikisano womwe ukubwera komanso imayang'anizana ndi mpikisano pafupifupi pabizinesi iliyonse, makamaka ogwiritsa ntchito ndikuchitapo kanthu, kutsatsa komanso luso.
Pinner Products
Anthu amabwera ku Pinterest chifukwa ili ndi mabiliyoni ambiri malingaliro abwino. Lingaliro lirilonse likuimiridwa ndi Pin. Zikhomo zimatha kupangidwa kapena kupulumutsidwa ndi ogwiritsa ntchito payekha kapena mabizinesi.
Munthu akapeza zinthu ngati nkhani, chithunzi kapena kanema pa intaneti ndipo akufuna kuzisunga, atha kugwiritsa ntchito msakatuli wowonjezera kapena batani losunga kuti asunge ulalo wamalingalirowo ku bolodi lamutu waukulu, limodzi ndi chithunzi choyimira. lingaliro.
Akhozanso kusunga malingaliro mkati mwa Pinterest pamene akupeza kudzoza kwa malingaliro omwe ena apeza. Kuphatikiza apo, Pinterest Inc ili m'masiku oyambilira oyambitsa Mapini a Nkhani, omwe amalola opanga kupanga mapini okhala ndi ntchito zawo zoyambira, monga maphikidwe omwe adapanga, kukongola, kalembedwe kapena maphunziro okongoletsa kunyumba, kapena kalozera wapaulendo. Anthu akadina pa Pin, amatha kuphunzira zambiri ndikuchitapo kanthu.
Mabizinesi amapanganso ma Pins pa nsanja ya Pinterest Inc mu mawonekedwe azinthu zonse komanso zotsatsa zolipira. Pinterest Inc imakhulupirira kuti kuwonjezeredwa kwa zinthu zakuthupi kuchokera kwa amalonda kumawonjezera phindu pazochitika za Pinners ndi otsatsa, monga Pinterest Inc amakhulupirira kuti Pinners amabwera ndi cholinga choyesa china chatsopano, ndi kulandira zomwe zili mu malonda.
Pinterest Inc ikuyembekeza kuti ma Pini awa adzakhala gawo lalikulu la zomwe zili m'tsogolomu. Tili ndi mitundu ingapo ya ma Pini papulatifomu yathu kuti tilimbikitse anthu ndikuwathandiza kuchitapo kanthu, kuphatikiza ma Pini, Ma Pini, Zosonkhanitsa, Makanema ndi Mapini a Nkhani. Mitundu yambiri yamapini ndi mawonekedwe abwera mtsogolo.
- Mapini Okhazikika: Zithunzi zokhala ndi maulalo obwerera kuzinthu zoyambirira zapaintaneti, zomwe zimagwiritsidwa ntchito kuwunikira zinthu, maphikidwe, masitayelo ndi zolimbikitsa zakunyumba, DIY, ndi zina zambiri.
- Zikhomo Zazinthu: Pini zamalonda zimapangitsa kuti zinthu zigulidwe ndi mitengo yaposachedwa, zidziwitso za kupezeka ndi maulalo omwe amapita mwachindunji patsamba lotuluka la ogulitsa. webusaiti.
- Zosonkhanitsa: Zosonkhanitsira zimalola Pinners kugula zinthu zomwe amaziwona pamawonekedwe olimbikitsa pamapini okongoletsa kunyumba.
- Makanema Pin: Makanema Pin ndi makanema achidule pamitu monga momwe mungakonzekerere kuphika, kukongola ndi DIY zomwe zimathandiza Pinners kuchitapo kanthu mozama powonera lingaliro likukhala lamoyo.
- Zikhomo za Nkhani: Mapini a Nkhani ndi makanema amasamba ambiri, zithunzi, zolemba ndi mindandanda yomwe idapangidwa mwachilengedwe pa Pinterest. Mtunduwu umathandizira opanga kuwonetsa momwe angakhalire ndi malingaliro (monga momwe angaphikire chakudya kapena kukonza chipinda).
Planning
Ma board ndi omwe Pinners amasunga ndikusintha ma Pin kukhala zosonkhanitsira pamutu. Pini iliyonse yatsopano yosungidwa ndi wogwiritsa ntchito iyenera kusungidwa pa bolodi linalake ndipo imagwirizana ndi nkhani inayake (monga "malingaliro a chiguduli chogona," "magetsi
njinga” kapena “zokhwasula-khwasula za ana athanzi”).
Pin ikasungidwa, imakhala pa bolodi la Pinner yemwe adayisunga, komanso imalumikizana ndi mabiliyoni a Pini omwe amapezeka kuti ma Pini ena apeze ndikusunga pama board awo. Pinners amapeza matabwa awo mu mbiri yawo ndikuwakonza momwe angakonde.
Pinners amatha kupanga magawo pa bolodi kuti akonzekere bwino Pin. Mwachitsanzo, bolodi la "Quick Weekday Meals" litha kukhala ndi magawo ngati "chakudya cham'mawa," "chakudya chamasana," "chakudya chamadzulo" ndi "zakudya zam'mawa." Bolodi litha kuwoneka kwa aliyense pa Pinterest kapena kukhala lachinsinsi kotero kuti Pinner yekha ndiye angawone.
Monga Pinners akukonzekera mapulojekiti, monga kukonzanso nyumba kapena ukwati, akhoza kuitana ena pa Pinterest ku gulu logawana nawo. Pinner ikatsatira munthu wina pa Pinterest, amatha kusankha kutsatira bolodi kapena akaunti yawo yonse.
anapeza
Anthu amapita ku Pinterest kuti akapeze malingaliro abwino kwambiri omwe angabweretse m'miyoyo yawo. Amachita izi poyang'ana chakudya chakunyumba ndi zida zofufuzira pautumiki.
• Chakudya Chakunyumba: Anthu akatsegula Pinterest, amawona chakudya chawo chakunyumba, komwe amapeza mapini omwe ali ogwirizana ndi zokonda zawo potengera zomwe akuchita posachedwa. Kupeza kwa Home Feed kumayendetsedwa ndi malingaliro ophunzirira pamakina kutengera zomwe zidachitika m'mbuyomu komanso zokonda za Pinners zokhala ndi kukoma kofananako.
Awonanso zikhomo kuchokera kwa anthu, mitu ndi matabwa omwe amasankha kutsatira. Chakudya chilichonse chakunyumba chimasinthidwa kukhala chamunthu kuti chiwonetsere kukoma ndi zokonda za Pinner.
• Search:
◦ Mafunso olembedwa: Pinners imatha kusaka ma Pin, malingaliro otakata, ma board, kapena anthu polemba mu bar yofufuzira. Ma pinners omwe amagwiritsa ntchito kufufuza nthawi zambiri amafuna kuti awone zotheka zambiri zogwirizana ndi zomwe amakonda komanso zokonda zawo m'malo mwa yankho limodzi langwiro. Nthawi zambiri, Pinners amayamba ndi kulemba zinthu zina monga "malingaliro a chakudya chamadzulo," kenako gwiritsani ntchito maupangiri osakira a Pinterest (monga "tsiku la sabata" kapena "banja") kuti
chepetsa zotsatira.
◦ Mafunso owonera: Pinner ikagogoda pa Pin kuti mudziwe zambiri za lingaliro kapena chithunzi, mapini owoneka ofanana amaperekedwa pansi pa chithunzi chojambulidwacho. Ma Pini ogwirizana awa amathandizira ma Pinners kuchoka pamalo olimbikitsira kuti afufuze mozama muzokonda kapena kuzama pamalingaliro abwino.
Pinners amafufuzanso mkati mwa zithunzi pogwiritsa ntchito chida cha Lens kuti asankhe zinthu zenizeni mkati mwachiwonetsero cholimbikitsa mwachitsanzo, nyali pabalaza kapena nsapato mumsewu. Izi zimangoyambitsa kusaka kwatsopano komwe kumatulutsa ma Pini omwe amafanana ndi chinthucho. Izi zimayendetsedwa ndi zaka za masomphenya apakompyuta omwe amatha kuzindikira zinthu ndi zomwe zili mkati mwazithunzi.
Shopping: Pinterest ndipamene anthu amatembenuza kudzoza kuchitapo kanthu, monga momwe Pinners amakonzera, kusunga, ndikupeza zinthu zoti agule zomwe zimawalimbikitsa kupanga moyo womwe amakonda. Kampaniyo ikumanga malo ogulira pa intaneti osati malo ongopezako zinthu zoti agule.
