Yakapedzisira kugadziridzwa munaGunyana 7, 2022 na12:50 pm
Heino Rondedzero yePamusoro 5 Vhidhiyo Advertising Networks muNyika. Muna 2010, mavhidhiyo ads akaverengera 12.8% yemavhidhiyo ese anoonekwa uye 1.2% yemaminetsi ese akashandiswa kuona vhidhiyo online. Vepamusoro 3 Vhidhiyo Yekushambadza Mapuratifomu ane inodarika makumi mashanu muzana yemugove wemusika munyika.
Rondedzero yePamusoro 5 Vhidhiyo Yekushambadza Networks Munyika
Saka heino Rondedzero Yepamusoro Vhidhiyo Kushambadzira network munyika iyo yakarongedzerwa zvichienderana neKuzere kutengesa uye Musika Mugove.
1. Innovid
In 2007, Vavambi Zvika, Tal, naZack vakasangana nechiroto chikuru: ita kuti vhidhiyo yedhijitari iite zvakawanda. Digital yaive ichikwira, uye yaive nguva yekuti vhidhiyo ikwire. Yaiva nguva yaInnovid.
Makore maviri gare gare, Innovid akaisa pasi pekutanga patent yekuisa zvinhu zvinopindirana muvhidhiyo. Ndizvozvo. Kambani yakagadzira vhidhiyo inoshanda. Kubva ipapo, Kambani yakabatsira anopfuura chiuru emhando huru dzepasirese kutaura nyaya dziri nani nevhidhiyo.
- Kambani Musika Mugove: 23%
- Nhamba ye Websites: 21700
Ikozvino Kambani iri kushandura chiitiko cheTV chine simba, chinotyairwa nedatha dhizaini chinounzwa pamatanho ese (kubva paTV akabatana uye nharembozha kuenda kumagariro senge. Facebook uye YouTube), uye 3rd bato kuyerwa kuburikidza nemedia-agnostic platform. Innovid ndiyo yakakura online vhidhiyo advertising Kambani pasi rose zvichibva paMusika wekugova.
Innovid ndeimwe yeakanakisa mavhidhiyo ekushambadzira makambani munyika. Iyo Kambani ine muzinda kuNew York City, ine zvikwata mumakondinendi mana. Ndiyo imwe yakanakisa vhidhiyo ad network yevashambadziri muNyika.
2. Spotx Vhidhiyo Kushambadzira
Kubva 2007, SpotX yanga iri pamberi pevhidhiyo yekushambadzira tekinoroji. SpotXchange yakachengetedza denderedzwa rayo rekutanga remari yengirozi, zvichikurudzira kuvandudzwa kwemamwe maficha epuratifomu uye nekuwedzera mukusimudzira bhizinesi.
Mushure mekuona kukura kwakasimba uye kurekodha purofiti muna 2005, Booyah Networks yakatanga kuferefeta mamwe maverticals ekushambadzira epamhepo ayo yaaigona kutevera neayo. bhangi yehungwaru pfuma, capital uye yekutsvaga kushambadzira ruzivo. Iyo kambani iri pakati peakanakisa mavhidhiyo ekushambadzira makambani.
- Kambani Musika Mugove: 12%
- Nhamba yeWebhusaiti: 11000
Zvinoonekwa zvakaiswa pakushambadzira kwevhidhiyo yepamhepo, musika ungangoputika waive wakakosheswa nekumisikidzwa uye matambudziko ekubatanidza. Booyah Networks yakaona kuti mazhinji ematambudziko eindasitiri anogona kugadziriswa nekushandisa mamwe emhando yepamusoro maitiro uye matekinoroji anoshandiswa mumusika unotsigirwa wekutsvaga.
Nekuda kweizvozvo, SpotXchange yakaumbwa muna 2007, uye panguva iyoyo yaive yekutanga vhidhiyo yekushambadzira musika. Iyo kambani ndeyechipiri mune rondedzero yemavhidhiyo epamusoro ad network yevashambadzi neVashambadzi.
3. Tremor Vhidhiyo
Tremor Vhidhiyo ndeimwe yemakambani makuru uye ane hunyanzvi ekushambadzira vhidhiyo ane akawedzera zvipo muData-Driven TV uye All-Screen Vhidhiyo. Senyanzvi muvhidhiyo kwemakore gumi nemashanu, Tremor Vhidhiyo inopa ruzivo rwakakosha uye hutungamiriri hwepfungwa pane ad tech maitiro, tekinoroji, hunyanzvi, uye tsika.
Senyanzvi dzinovimbwa muvhidhiyo kweanopfuura makore gumi nemashanu, Tremor Vhidhiyo inopa ruzivo rwakakosha uye hutungamiriri hwepfungwa pane ad tech maitiro, tekinoroji, hunyanzvi, uye tsika. Iyo Kambani ndeyechitatu mune rondedzero yemavhidhiyo ad network yevashambadzi nevashambadzi.
- Kambani Musika Mugove: 11%
- Nhamba yeWebhusaiti: 10100
Artificial intelligence (AI) uye tekinoroji-yekudzidza tekinoroji inoshandura pfungwa yekushambadzira-inofambiswa nedata nepuratifomu yepamusoro inokwanisa kugadzirisa maitiro emushandisi zvichienderana nekuchinja chaiko-nguva mumusika. Izvi zvinogonesa optimized midhiya kutenga ine yakagadziridzwa kunanga uye yakakura KPIs, nemutengo wakaderera.
4. Misodzi
KuTeads, Iyo Kambani inofunga zvakasiyana. Iyo Kambani yakasiyana uye inopemberera mumwe nemumwe panguva dzese. Iyo Kambani inodzidza nekukurumidza, inoshanduka nguva dzose uye inovandudza mazuva ese. Iyo Kambani inorumbidza hunyanzvi uye huchokwadi.
- Kambani Musika Mugove: 9%
- Nhamba yeWebhusaiti: 8800
Iyo Kambani inotenda kuti kuenzana munzvimbo yebasa kunofambisa kufambira mberi uye kuti huwandu hwezvikamu ndiyo glue kuzara. Matedhi ari pakati pechinyorwa chepamusoro vhidhiyo ad network munyika.
Iyo Kambani muunganidzwa wevanhu vanopfuura mazana manomwe nemakumi mashanu vane hunhu hwakasiyana, zvitendero, zviitiko, mabviro, zvavanofarira uye maitiro uye pamwe chete, isu tichangotanga. Iyo ndeimwe yeThe Global Media Platform.
5. Amobee [Videology]
Iyo inotungamira yakazvimirira yekushambadza chikuva, Amobee inobatanidza nzira dzese dzekushambadza-kusanganisira TV, programmatic nesocial-mumativi ese mafomati nemidziyo, ichipa vatengesi kugona kwakagadziridzwa, kwepamusoro midhiya yekuronga inofambiswa neyakadzama analytics uye proprietary vateereri data.
Muna 2018, Amobee akawana iyo assets yeVideology, yekutanga software inopa yepamberi TV uye vhidhiyo kushambadzira. Chikuva cheAmobee, pamwe nekuwedzera kwehunyanzvi hweVideology, inopa mhinduro dzepamusoro dzekushambadzira dzekuchinjisa yedhijitari uye yepamberi TV, kusanganisira linear TV, pamusoro, yakabatana TV, uye premium dhijitari vhidhiyo.
Kubatanidza TV, dhijitari uye zvemagariro papuratifomu imwe chete, tekinoroji yeAmobee ine masimba anotungamira mhando dzepasi rose uye masangano anosanganisira Airbnb, Southwest Airlines, Lexus, Kellogg's, Starcom uye Publicis. Amobee inoita kuti vashambadzi varonge uye vashande kune vanopfuura zana nemakumi mashanu vakabatanidzwa, kusanganisira Facebook, Instagram, Pinterest, Snapchat uye Twitter.
- Kambani Musika Mugove: 8%
- Nhamba yeWebhusaiti: 8000
Vanhu vakuru vanoita makambani makuru uye Amobee akazvipira kugadzira tsika ine simba, inotungamirwa nevanhu pasi rese. Amobee akadomwa zita reFortune's Top 10 Nzvimbo Dzakanakisisa dzekushanda muKushambadza neKushambadzira uye akazivikanwa nekunaka kwenzvimbo yebasa muLos Angeles, San Diego, Bay Area, New York, Chicago, London, Asia uye. Ositireriya. Kwemakore matatu apfuura, Amobee akanziwo mumwe weSellingPower's 50 Best Companies To Sell For.
Hutungamiri hwaAmobee muhunyanzvi hwekuvandudza tekinoroji hwave kuzivikanwa zvakanyanya, kusanganisira Digiday Technology Awards yeBest Data Management Platform uye Best Marketing Dashboard Software, Mumbrella Asia Mubairo weKushambadzira Technology Kambani yeGore, Wave Mutungamiriri muForrester's Omnichannel Demand-Side Platform, MediaPost OMMA Awards ye Mobile Integration Cross Platform uye Vhidhiyo Single Execution mukubatana neSouthwest Airlines.
Amobee ikambani inotsigirwa neSingtel, imwe yemakambani makuru etekinoroji ezvekufambiswa kwemashoko pasi rose, inosvika vanopfuura mamirioni mazana manomwe vanyoreri venhare munyika makumi maviri neimwe. Amobee inoshanda kuNorth America, Europe, Middle East, Asia neAustralia.
Makambani epamusoro ekushambadza muIndia
Saka pakupedzisira aya ndiwo rondedzero yepamusoro mashanu makuru evhidhiyo ad network munyika.
