Adyen is a global financial technology platform that empowers businesses to streamline their payment experiences, gain valuable insights through data, and leverage end-to-end financial services—all through a single, unified solution. With a mission to become the world’s most customer-focused financial technology platform, Adyen offers a cohesive infrastructure that integrates payments, data, and financial products to meet the demands of modern commerce.
Built entirely in-house, Adyen’s proprietary platform is designed to provide seamless experiences at scale without compromising performance. The technology stack enables businesses to reduce operational complexity, drive higher payment conversion rates, and scale globally across digital and in-person touchpoints.
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The company’s core differentiator lies in its platform intelligence—an evolving layer of data-driven capabilities refined through AI and years of innovation. In 2024, Adyen processed over €1 trillion in global payments, enhancing its machine learning capabilities and overall intelligence with each transaction.
Adyen Company Profile
Adyen serves businesses of all sizes across diverse verticals such as retail, e-commerce, food & beverage, hospitality, and platforms. With 4,345 FTEs distributed across 28 offices in 21 countries, Adyen continues to foster a unique culture of autonomy, speed, and collaboration—aligned under what it calls the “Adyen Formula.”
Adyen’s revenue model is primarily based on gateway and acquiring services, where it earns through processing and settlement fees. These are further augmented by financial products like issuing, bank accounts, and embedded finance features.
Vision and Strategy
- Customer-Centricity: Placing long-term customer success at the core of its business model.
- Subscription to Innovation: Providing continual product enhancements without integration disruptions.
- Unified Global Platform: Combining payment, data, and financial services across a single codebase.
- AI-Driven Optimization: Leveraging advanced AI features such as Adyen Uplift to enhance conversion, control fraud, and lower cost.
- Sustainable Impact: Committing 1% of net revenue to UN Sustainable Development Goals (UN SDGs).
Core Strengths of Adyen’s Platform
- Single Unified System: In-house platform offering global acquiring, financial products, and payment optimization.
- Adyen Uplift: AI-powered optimization engine piloted in 2024, delivering up to 6% increase in conversion.
- US Debit Optimization: Proprietary Intelligent Payment Routing for cost-effective and seamless debit processing.
- Multimedia Terminal (SFO1): Launched in 2024 to expand in-person capabilities.
- Tap to Pay Expansion: Available on Android in Europe, UAE, and Australia; and on iPhone across multiple countries.
Adyen Company History
Adyen has steadily evolved from a pure payments processor to a full-scale financial technology partner for global enterprises. Founded with the purpose of simplifying the fragmented global payments ecosystem, Adyen built its platform from scratch to avoid legacy limitations.
Over the years, the company expanded its footprint across multiple markets and launched solutions that changed how businesses interact with their financial operations:
- Initial Focus: Simplify global online payments and consolidate data.
- Expansion to Unified Commerce: Enabled businesses to unify online, in-store, and mobile transactions.
- Financial Products Launch: Rolled out Embedded Financial Products (EFP), including issuing, bank accounts, and spend cards.
- AI Integration: Introduced AI-powered features such as Adyen Uplift and Intelligent Payment Routing in 2024.
- Sustainability: In 2022, began contributing 1% of net revenue to SDGs, scaling to €20 million by 2024.
- Growth Milestone: In 2024, surpassed €1.28 trillion in processed volume and expanded into new markets like India and Mexico.
Through its platform, Adyen has successfully maintained a long-term orientation, embracing complexity, scalability, and continuous innovation as cornerstones of its success.
Adyen Brand and Product Identity
Adyen’s brand represents cutting-edge financial technology with a relentless focus on innovation, scalability, and customer-centric design. While Adyen does not operate under multiple consumer-facing brands, its single brand delivers a cohesive and unified platform experience across all services and geographies.
The company positions itself as the partner of choice for leading global businesses seeking to enhance their financial infrastructure. The consistent brand message emphasizes:
- Reliability: 100% uptime across mission-critical infrastructure.
- Scalability: From startups to multinational enterprises.
- Customization: Platform-driven personalization capabilities.
- Innovation: Continuous investment in AI and embedded finance.
- Impact: Purpose-driven commitment to global development goals.
Although Adyen operates under a unified brand, its platform includes distinct product lines such as:
- Adyen Uplift: AI-based payment optimization engine launched in 2024.
- Giving: Donation platform for nonprofit fundraising embedded in customer payment flows.
- Intelligent Payment Routing (US Debit): A market-first AI-powered transaction routing tool in the U.S. market.
- Embedded Financial Products: White-labeled financial tools such as issuing, banking, and accounts for platforms.
- Campaign Manager: A self-service product that allows customers to manage charitable giving campaigns from their dashboard.
- SFO1 Terminal: A proprietary multimedia in-store payment device launched to enhance customer checkout experience.
These platform components form the cornerstone of Adyen’s customer value proposition and are widely recognized in the industry for their intelligence, reliability, and regulatory strength.
Geographical Presence and Expansion Strategy
Adyen operates in 28 offices across 21 countries, structured to align with the company’s strategy of global expansion and localization. In 2024, the company continued to scale its regional presence by opening new hubs and expanding existing offices in key strategic markets.
Regional Revenue Contribution (2024)
| Region | Revenue (EUR Mn) | YoY Growth (%) | % of Total Net Revenue |
|---|---|---|---|
| EMEA | 1,147.0 | +26% | 57% |
| North America | 536.0 | +25% | 27% |
| Asia-Pacific | 206.7 | +13% | 10% |
| LATAM | 106.4 | +0% | 5% |
Office Locations and Employee Distribution (2024)
Adyen had a total of 4,345 FTEs in 2024, deployed strategically to support its regional strategies and customer operations.
North America
- San Francisco – 294 employees
- New York – 207 employees
- Chicago – 228 employees
- Toronto (Canada) – 28 employees
Latin America
- São Paulo, Brazil – 175 employees
- São José dos Campos – 56 employees
- Mexico City – 29 employees
EMEA (Europe, Middle East, and Africa)
- Amsterdam – 2,277 employees
- Madrid – 166 employees
- London – 135 employees
- Paris – 100 employees
- Berlin – 99 employees
- Dubai – 27 employees
- Other cities include Munich, Stockholm, Milan, Warsaw, Brussels, Manchester
Asia-Pacific
- Singapore – 165 employees
- Sydney – 50 employees
- Shanghai – 49 employees
- Tokyo – 40 employees
- Bengaluru – 26 employees (new tech hub launched in 2024)
- Mumbai – 11 employees
Strategic Expansion Highlights in 2024
- Established new tech hub in Bengaluru, India
- Expanded office capacity in San Francisco, Madrid, São Paulo, and Toronto
- Acquired payments license in India and acquiring registration in Mexico
- Deepened footprint in Brazil via direct Pix integration
- Extended Tap to Pay on iPhone in 8 new countries across Europe and North America
These regional advancements further reflect Adyen’s ambition to scale responsibly while localizing its infrastructure to meet evolving customer and regulatory needs globally.
Consolidated Financial Statements
Adyen delivered strong financial performance in 2024, with growth driven by strategic platform expansion, AI integration, and embedded financial products. Below are the full-year consolidated statements of profit and loss, financial position, and cash flows.
Consolidated Profit and Loss Statement (in EUR millions)
| Metric | 2022 | 2023 | 2024 |
|---|---|---|---|
| Net Revenue | 1,330.2 | 1,626.1 | 1,996.1 |
| EBITDA | 728.3 | 743.0 | 992.3 |
| EBITDA Margin | 55% | 46% | 50% |
| Operating Expenses | – | – | 1,115.3 |
| Employee Benefits Expense | – | – | 701.2 |
| Net Interest Income | – | – | 349.8 |
| Net Income | – | – | 925.2 |
Consolidated Cash Flow Statement (in EUR millions)
| Metric | 2024 |
|---|---|
| Free Cash Flow | 859.8 |
| CapEx | 91.1 |
| Free Cash Flow Conversion | 87% |
Operational Metrics
- Processed Volume: €1,285.9 billion (up 33% YoY)
- POS Volume: €232.7 billion (18% of total volume)
- Full-Stack Volume: 83% of total
- Take Rate: 15.5 bps (2024)
These financial results reflect Adyen’s strong execution on its platform-led growth strategy, underpinned by a focus on product innovation, operational efficiency, and global expansion.
Adyen Group Structure
Adyen operates globally through multiple fully consolidated subsidiaries and representative offices, enabling it to serve merchants in accordance with local licensing requirements and to offer acquiring, issuing, and financial services directly within regional markets.
The following is a list of Adyen’s subsidiaries and group entities as of 31 December 2024. All entities are ultimately owned and controlled by Adyen N.V.
List of Fully Consolidated Subsidiaries
| Company Name | Country of Incorporation | Ownership % |
|---|---|---|
| Adyen N.V. | Netherlands | Parent |
| Adyen B.V. | Netherlands | 100% |
| Adyen N.V. German Branch | Germany | Branch |
| Adyen Ltd | United Kingdom | 100% |
| Adyen Inc. | United States | 100% |
| Adyen Canada Ltd | Canada | 100% |
| Adyen Hong Kong Ltd | Hong Kong | 100% |
| Adyen Australia Pty Ltd | Australia | 100% |
| Adyen Japan K.K. | Japan | 100% |
| Adyen India Tech Services Pvt Ltd | India | 100% |
| Adyen Mexico, S. de R.L. de C.V. | Mexico | 100% |
| Adyen do Brasil Ltda | Brazil | 100% |
| Adyen Singapore Pte Ltd | Singapore | 100% |
| Adyen France SAS | France | 100% |
| Adyen Spain SL | Spain | 100% |
| Adyen Italy S.r.l. | Italy | 100% |
| Adyen Sweden AB | Sweden | 100% |
| Adyen Poland sp. z o.o. | Poland | 100% |
| Adyen UAE Ltd | United Arab Emirates | 100% |
Associate Companies and Non-Controlling Interests
As of 2024, Adyen has not reported significant associate companies or non-controlling interests. The company exercises full control over its operating subsidiaries, maintaining 100% ownership in each material legal entity.
Global Entity Management Strategy
Adyen’s corporate structure is designed to enable global scalability, facilitate compliance with local laws, and build strong relationships with regulators in each region. The legal entities allow Adyen to:
- Hold regional acquiring licenses and financial service provider authorizations
- Offer embedded financial products, including issuing and banking, under local regulations
- Hire and retain regional talent to support local operations
- Adapt to country-specific tax, compliance, and legal frameworks
This decentralized yet unified approach ensures that Adyen’s operations remain agile, compliant, and growth-oriented across all served regions.
Adyen Physical Properties and Infrastructure
Adyen operates a network of 28 offices across 21 countries. These facilities serve multiple purposes—from software engineering and operations to regulatory compliance, merchant onboarding, and customer support. Most of these properties are leased office spaces that provide long-term operational capacity while allowing flexibility to scale as needed.
The company follows a distributed operations model, where key global and regional functions are anchored in strategic cities. This approach supports Adyen’s growth ambitions while ensuring proximity to merchants, regulators, and partners in every key region.
Headquarters
- Amsterdam, Netherlands (Global Headquarters): Primary facility housing executive management, platform engineering, operations, risk management, product development, and core financial functions. Over 2,200 employees are based here.
North America
- San Francisco, USA: Major office focused on product, technology, and sales. Hosts 294 employees.
- New York City, USA: Sales and merchant relationship management. Hosts 207 employees.
- Chicago, USA: Regional business operations and customer success. Hosts 228 employees.
- Toronto, Canada: Commercial office supporting Canadian expansion. Hosts 28 employees.
Latin America
- São Paulo, Brazil: Main LATAM hub for acquiring and local operations. Hosts 175 employees.
- São José dos Campos, Brazil: Operations center. Hosts 56 employees.
- Mexico City, Mexico: Commercial and regulatory operations. Hosts 29 employees.
EMEA (Europe, Middle East, and Africa)
- Madrid, Spain: 166 employees
- London, UK: 135 employees
- Paris, France: 100 employees
- Berlin, Germany: 99 employees
- Dubai, UAE: 27 employees
- Other EMEA Locations: Offices in Milan, Munich, Brussels, Manchester, Stockholm, and Warsaw
Asia-Pacific
- Singapore: Primary APAC hub supporting Southeast Asia growth. Hosts 165 employees.
- Shanghai, China: Local payment and commercial team. Hosts 49 employees.
- Sydney, Australia: Regional operations. Hosts 50 employees.
- Tokyo, Japan: Commercial and acquiring operations. Hosts 40 employees.
- Bengaluru, India (New Tech Hub): Launched in 2024 to support platform development. Hosts 26 employees.
- Mumbai, India: Business operations. Hosts 11 employees.
Facility Highlights
- All major offices are leased under long-term contracts, ensuring continuity while maintaining flexibility.
- The Amsterdam HQ is a central node of infrastructure operations and employs nearly half of the company’s global workforce.
- New regional hubs like Bengaluru reflect Adyen’s investment in technology and product expansion.
- Growth in physical footprint in 2024 included office expansions in San Francisco, Madrid, São Paulo, and Toronto.
Adyen’s real estate strategy focuses on supporting employee density, regional licensing requirements, and local customer service while promoting operational resilience and culture across locations.
Adyen Founders
Adyen was founded in 2006 by a group of technology and finance professionals with a mission to simplify and modernize the global payments infrastructure. The founding team built Adyen’s platform from scratch, avoiding legacy systems and ensuring complete control over the end-to-end payment lifecycle.
Pieter van der Does
- Role: Co-Founder and Chief Executive Officer (CEO)
- Background: Pieter has served as Adyen’s CEO since its founding. He brings a deep understanding of the financial technology space and is responsible for overseeing strategy, growth, and the Adyen Formula corporate culture.
- Achievements: Under his leadership, Adyen has grown from a startup into a global financial technology platform serving leading enterprises worldwide.
Arnout Schuijff
- Role: Co-Founder and former CTO
- Background: Arnout was instrumental in building Adyen’s proprietary technology stack. He stepped down from his executive role in 2021 but remains closely associated with the company as a long-term visionary.
- Technical Leadership: Developed the architecture that powers Adyen’s unified commerce and acquiring infrastructure.
Board of Directors
Adyen’s Board of Directors includes a diverse mix of industry veterans, technologists, and corporate governance experts. As of 2024, the board comprises the following members:
| Name | Position | Role / Committee |
|---|---|---|
| Pieter van der Does | Executive Director | Chief Executive Officer (CEO) |
| Ingo Uytdehaage | Executive Director | Chief Financial Officer (CFO) |
| Myriam Moufakkir | Non-Executive Director | Member of the Audit Committee |
| Ernst Mohr | Non-Executive Director | Chair of the Remuneration Committee |
| Olivier Tordoir | Non-Executive Director | Chair of the Audit Committee |
| Cathal De Lacy | Non-Executive Director | Board Member |
The board ensures strategic oversight and compliance with applicable regulatory, financial, and operational frameworks.
Executive Management Team (2024)
Adyen’s executive management team brings together deep experience in financial services, software engineering, operations, and customer engagement. The leadership team is aligned under the Adyen Formula, which promotes speed, ownership, and a focus on long-term value.
- Pieter van der Does – CEO: Drives overall vision, international expansion, and stakeholder relations.
- Ingo Uytdehaage – CFO: Oversees financial strategy, investor relations, and treasury operations.
- Thijn Lamers – CCO: Responsible for global commercial teams and customer growth.
- Roelant Prins – CCO (Past): Former Chief Commercial Officer known for early-stage scaling of merchant relationships.
- Sebastiaan Knijnenburg – Chief Risk & Compliance Officer: Manages regulatory compliance, KYC, AML, and fraud systems.
- Mariëtte Swart – Chief Legal & Compliance Officer: Oversees legal operations and corporate governance.
- Alexander Matthey – Chief Technology Officer (CTO): Leads product development, innovation, and platform integrity.
Through close collaboration, the board and executive team provide governance and direction for sustainable growth, scalability, and stakeholder trust.
Passive Investment Details
Adyen’s primary investments are strategic and operational, aimed at enhancing its platform and product ecosystem. The company does not maintain a public portfolio of passive financial investments or minority equity stakes in other firms as part of a treasury strategy.
Investments are typically directed towards:
- Expanding acquiring and issuing licenses in new geographies
- Scaling engineering and technology infrastructure
- Product R&D, especially in AI and embedded finance
- Office expansions and employee capacity building
Adyen does not operate a venture capital arm or external investment portfolio unrelated to its core mission.
Future Investment Plans (2025 and Beyond)
Adyen’s capital allocation strategy focuses on long-term reinvestment into the business. For 2025 and beyond, the company has outlined several core investment themes:
- Geographic Expansion: Additional investment in local acquiring capabilities in India, Mexico, and other high-growth markets
- Infrastructure Development: Continued scaling of engineering hubs in Bengaluru, Amsterdam, and North America
- AI Product Enhancements: Expansion of Adyen Uplift and Intelligent Payment Routing systems
- New Payment Modalities: Investment in contactless and mobile payments, including Tap to Pay and terminal innovations
- Talent and Culture: Global hiring to support scaling teams with an emphasis on in-house product development
- Sustainability: Maintaining the commitment of contributing 1% of net revenue to UN Sustainable Development Goals (SDGs)
Adyen’s reinvestment strategy is designed to balance innovation, platform reliability, and long-term shareholder value creation without compromising operational stability or financial discipline.
