E qetetse ho nchafatsoa ka la 7 Loetse 2022 ka 12:50 pm
Mona ke Lethathamo la Lifitio tse 5 tse holimo Lipapatso Marang-rang Lefatšeng. Ka 2010, lipapatso tsa video li ne li nka karolo ea 12.8% ea livideo tsohle tse shebiloeng le 1.2% ea metsotso eohle e sebelisitsoeng ho shebella livideo inthaneteng. Top 3 Video Advertising Platforms e na le karolo e fetang 50 lekholong ea karolo ea mmaraka lefatšeng.
Lethathamo la Li-Network Advertising tsa Video tse 5 tse holimo Lefatšeng
Joale ke lena Lethathamo la Marang-rang a Phatlalatso ea Lipapatso tsa Video lefatšeng a hlophisitsoeng ho ipapisitsoe le Kakaretso ea Thekiso le Kabelo ea Mmaraka.
1. Innovid
Ka 2007, bathehi Zvika, Tal, le Zack ba ile ba kopana le toro e kholo: etsa hore video ea digital e etse ho feta. Digital e ne e ntse e eketseha, 'me e ne e le nako ea hore video e tsoele pele. E ne e le nako ea Innovid.
Lilemo tse peli hamorao, Innovid o ile a kenya patent ea pele ea lefats'e ea ho kenya lintho tse sebetsanang le video. Ee ho joalo. Khampani e thehile video e sebetsang. Ho tloha ka nako eo, Khampani e thusitse likhoebo tse kholo ka ho fetisisa lefatšeng tse fetang 1,000 ho pheta lipale tse betere ka livideo.
- Kabelo ea 'Maraka ea K'hamphani: 23%
- Palo ea websites: 21700
Hona joale Khampani e fetola boiphihlelo ba TV ka boqapi bo matla, bo tsamaisoang ke data bo fanoeng liteisheneng tsohle (ho tloha ho lithelevishene tse hokahantsoeng le lisebelisoa tsa thekeng ho ea ho liteishene tsa sechaba joalo ka Facebook le YouTube), le tekanyo ea mokha oa boraro ka sethala sa media-agnostic. Innovid ke Khamphani e kholo ka ho fetisisa ea papatso ea livideo lefatšeng ka bophara e ipapisitseng le 'Maraka.
Innovid ke e 'ngoe ea lik'hamphani tse ntle ka ho fetisisa tsa papatso ea livideo lefatšeng ka bophara. Khampani e ikarabella ho New York City, e nang le lihlopha ho pholletsa le lik'honthinente tse 'nè. Ke e 'ngoe ea marang-rang a molemo ka ho fetisisa a lipapatso tsa livideo bakeng sa babapatsi Lefatšeng.
2. Papatso ea Video ea Spotx
Ho tloha 2007, SpotX esale e le ka pele ho theknoloji ea papatso ea livideo. SpotXchange e fumane karolo ea eona ea pele ea lichelete tsa mangeloi, e leng se ileng sa susumetsa nts'etsopele ea likarolo tse ling tsa sethala le katoloso ho nts'etsopele ea khoebo.
Kaha e bile le kholo e matla le ho rekota phaello ka 2005, Booyah Networks e ile ea qala ho batlisisa mekhoa e meng ea ho bapatsa marang-rang eo e ka e phehellang ka eona. banka ea thepa ea mahlale, chelete e ngata le boiphihlelo ba ho bapatsa. Khampani e har'a lik'hamphani tse ntle ka ho fetisisa tsa papatso ea livideo.
- Kabelo ea 'Maraka ea K'hamphani: 12%
- Palo ea Liwebsaete: 11000
Lipono li ne li behiloe papatsong ea livideo ea inthaneteng, 'maraka o neng o ka phatloha o neng o aparetsoe ke mathata a maemo le a ho kopanya. Booyah Networks e bone hore mathata a mangata a indasteri a ka rarolloa ka ho sebelisa mekhoa e metle le mahlale a sebelisoang 'marakeng oa ho batla o tšehelitsoeng.
Ka lebaka leo, SpotXchange e thehiloe ka 2007, mme ka nako eo e ne e le 'maraka oa pele oa papatso ea livideo tsa inthanete. Khampani e boemong ba bobeli lethathamong la marang-rang a holimo a lipapatso tsa livideo bakeng sa baphatlalatsi le Baphatlalatsi.
3. Video ea Tremor
Video ea Tremor ke e 'ngoe ea lik'hamphani tse kholo ka ho fetisisa le tse ncha ka ho fetisisa tsa papatso ea livideo tse nang le linyehelo tse atolositsoeng ho Data-Driven TV le All-Screen Video. Joaloka litsebi tsa video ka lilemo tse leshome le metso e mehlano, Tremor Video e fana ka lintlha tsa bohlokoa le boetapele ba mehopolo mabapi le mekhoa ea theknoloji ea papatso, theknoloji, mekhoa e mecha le setso.
Joaloka litsebi tse tšeptjoang tsa video ka lilemo tse fetang 15, Tremor Video e fana ka lintlha tsa bohlokoa le boetapele ba mehopolo mabapi le mekhoa ea theknoloji ea papatso, theknoloji, mekhoa e mecha le setso. Khampani ke ea boraro lethathamong la marang-rang a lipapatso tsa livideo bakeng sa baphatlalatsi le baphatlalatsi.
- Kabelo ea 'Maraka ea K'hamphani: 11%
- Palo ea Liwebsaete: 10100
Artificial Intelligence (AI) le theknoloji ea ho ithuta ka mochini e fetola mohopolo oa papatso e tsamaisoang ke data ka sethala se tsoetseng pele se khonang ho fetola boitšoaro ba basebelisi ho latela liphetoho tsa nako ea nnete 'marakeng. Sena se nolofalletsa ho reka mecha ea litaba ka sepheo se ntlafetseng le li-KPI tse kholoanyane, ka theko e tlaase.
4. Lithopha
Ho Teads, Khampani e nahana ka tsela e fapaneng. Khampani e fapane ebile e keteka e mong le e mong ka nako e 'ngoe le e' ngoe. Khampani e ithuta ka potlako, e iphetola kamehla, 'me e nchafatsa letsatsi le letsatsi. Khampani e rorisa boqapi le bonnete.
- Kabelo ea 'Maraka ea K'hamphani: 9%
- Palo ea Liwebsaete: 8800
Khampani e lumela hore tekano mosebetsing ke eona e tsamaisang tsoelo-pele le hore kakaretso ea likarolo ke eona ntho e ka sehloohong. Likhoebo har'a lenane la marang-rang a holimo ka ho fetisisa a lipapatso tsa livideo lefatšeng.
Khampani ke pokello ea batho ba fetang 750 ba nang le litekanyetso tse fapaneng, litumelo, liphihlelo, limelo, likhetho le boitšoaro 'me hammoho, re sa tsoa qala. Ke e 'ngoe ea The Global Media Platform.
5. Amobee [Videology]
Sethala se ikemetseng sa papatso se ikemetseng lefatšeng, Amobee se kopanya liteishene tsohle tsa papatso-ho kenyeletsoa TV, mananeo le sechaba-ho pholletsa le lifomate tsohle le lisebelisoa, ho fa barekisi bokhoni bo ntlafalitsoeng, bo tsoetseng pele ba ho hlophisa mecha ea litaba bo tsamaisoang ke li-analytics tse tebileng le data ea bamameli ba nang le thepa.
Ka 2018, Amobee o ile a fumana thepa ea thepa of Videology, mofani oa pele oa software bakeng sa papatso e tsoetseng pele ea TV le livideo. Sethala sa Amobee, hammoho le tlatsetso ea thekenoloji ea Videology, se fana ka tharollo e tsoetseng pele ka ho fetisisa ea papatso bakeng sa ho kopanya TV ea digital le e tsoetseng pele, ho kenyeletsoa linear TV, holimo, TV e hokahaneng, le video ea pele ea digital.
Ho kopanya TV, dijithale le tsa kahisano sethaleng se le seng, matla a theknoloji ea Amobee a etellang pele lihlahisoa tsa lefatše le mekhatlo e kenyeletsang Airbnb, Southwest Airlines, Lexus, Kellogg's, Starcom le Publicis. Amobee e thusa baphatlalatsi ho rera le ho kenya tšebetsong balekane ba fetang 150 ba kopaneng, ho kenyeletsoa Facebook, Instagram, Pinterest, Snapchat le Twitter.
- Kabelo ea 'Maraka ea K'hamphani: 8%
- Palo ea Liwebsaete: 8000
Batho ba baholo ba etsa lik'hamphani tse kholo 'me Amobee e ikemiselitse ho theha moetlo o phetheselang, o khannoang ke batho lefatšeng ka bophara. Amobee o rehiloe lebitso la Libaka tse 10 tse Hloahloa tsa Mosebetsi tsa Fortune tsa Lipapatso le Papatso 'me o amohetsoe ka lebaka la bokhabane sebakeng sa mosebetsi Los Angeles, San Diego, Bay Area, New York, Chicago, London, Asia le Australia. Lilemong tse tharo tse fetileng, Amobee o boetse a bitsoa e 'ngoe ea Likhamphani tse 50 tse Molemohali ho Rekisetsa SellingPower.
Boetapele ba Amobee boiqapelong ba mahlale bo amohetsoe ke batho ba bangata, ho kenyeletsoa Likhau tsa Digiday Technology bakeng sa Sethala se Molemohali sa Tsamaiso ea Lintlha le Software e Molemohali ea Papatso ea Dashboard, Moputso oa Mumbrella Asia bakeng sa Khamphani ea Theknoloji ea Theknoloji ea Selemo, Moetapele oa Wave ho Forrester's Omnichannel Demand-Side Platforms, MediaPost OMMA Awards bakeng sa Mobile Integration Cross Platform le Video Single Execution ka kopanelo le Southwest Airlines.
Amobee ke setsi se nang le thepa ka botlalo sa Singtel, e leng e 'ngoe ea lik'hamphani tse kholo ka ho fetisisa tsa theknoloji ea likhokahano lefatšeng, tse fihlelang ba ngolisitseng ba fetang limilione tse 700 linaheng tse 21. Amobee e sebetsa ho pholletsa le Amerika Leboea, Europe, Middle East, Asia le Australia.
Likhamphani tse holimo tsa Lipapatso India
Kahoo qetellong ana ke lethathamo la marang-rang a 5 a holimo ka ho fetisisa a lipapatso tsa video lefatšeng.
