Hloov kho tshiab kawg rau lub Cuaj Hlis 7, 2022 thaum 12:50 teev tsaus ntuj
Ntawm no yog cov npe saum 5 Video Kev Tshaj Tawm Networks hauv ntiaj teb no. Hauv xyoo 2010, kev tshaj tawm video suav txog 12.8% ntawm tag nrho cov yeeb yaj kiab tau saib thiab 1.2% ntawm tag nrho cov feeb siv saib video online. Sab saum toj 3 Video Advertising Platforms muaj ntau dua 50 feem pua ntawm cov lag luam sib koom hauv ntiaj teb.
Daim ntawv teev npe saum 5 Video Advertising Networks Hauv Ntiaj Teb
Yog li ntawm no yog cov npe ntawm Sab saum toj Video Advertising tes hauj lwm nyob rau hauv lub ntiaj teb no uas yog txheeb tawm raws li tag nrho cov muag khoom thiab kev ua lag luam qhia.
1. Innovid
Nyob rau hauv 2007, tus tsim Zvika, Tal, thiab Zack tuaj ua ke nrog npau suav loj: ua cov yees duab digital ua ntau dua. Digital tau nce siab, thiab nws yog lub sijhawm rau kev yees duab nce qib. Nws yog lub sijhawm rau Innovid.
Ob xyoos tom qab, Innovid tau foob lub ntiaj teb thawj patent los ntxig cov khoom sib tham hauv video. Yog lawm. Lub Tuam Txhab tau tsim kev sib tham video. Txij thaum ntawd los, Lub Tuam Txhab tau pab ntau dua 1,000 ntawm lub ntiaj teb cov npe loj tshaj plaws qhia cov dab neeg zoo dua nrog cov yeeb yaj kiab.
- Lub Tuam Txhab Kev Lag Luam: 23%
- Cov naj npawb ntawm cov websites: 21700
Tam sim no Lub Tuam Txhab tau hloov pauv cov kev paub hauv TV nrog kev ua haujlwm zoo, cov ntaub ntawv-tsav muaj tswv yim xa tawm ntawm txhua qhov chaw (los ntawm kev sib txuas TV thiab cov khoom siv txawb mus rau kev sib raug zoo xws li Facebook thiab YouTube), thiab 3rd tog ntsuas los ntawm media-agnostic platform. Innovid yog lub tuam txhab tshaj tawm video online loj tshaj plaws hauv ntiaj teb raws li Kev Lag Luam Sib Koom.
Innovid yog ib lub tuam txhab tshaj tawm video tshaj tawm hauv ntiaj teb. Lub Tuam Txhab yog lub hauv paus hauv New York City, nrog pab pawg thoob plaws plaub sab av loj. Nws yog ib qhov zoo tshaj plaws video ad network rau advertisers nyob rau hauv lub ntiaj teb no.
2. Spotx Video Advertising
Txij li thaum 2007, SpotX tau nyob rau hauv lub forefront ntawm video advertising technology. SpotXchange tau ruaj ntseg nws thawj puag ncig ntawm cov tubtxib saum ntuj nyiaj txiag, txhawb kev txhim kho ntawm cov yam ntxwv ntxiv platform thiab nthuav dav rau kev txhim kho kev lag luam.
Tau ntsib kev loj hlob muaj zog thiab sau cov txiaj ntsig hauv xyoo 2005, Booyah Networks pib tshawb xyuas lwm yam kev lag luam hauv online uas nws tuaj yeem ua raws nrog nws. bank ntawm cov cuab yeej kev txawj ntse, peev thiab kev tshawb nrhiav kev lag luam. Lub tuam txhab yog ib tug zoo tshaj plaws video advertising tuam txhab uas muag.
- Lub Tuam Txhab Kev Lag Luam: 12%
- Tus naj npawb ntawm cov vev xaib: 11000
Sights tau teeb tsa ntawm kev tshaj tawm hauv online video, lub lag luam uas muaj peev xwm tawg tau uas tau cuam tshuam nrog cov qauv tsim thiab teeb meem kev koom ua ke. Booyah Networks pom tias ntau qhov teeb meem ntawm kev lag luam tuaj yeem daws tau los ntawm kev siv qee qhov kev coj ua zoo tshaj plaws thiab cov thev naus laus zis ua haujlwm hauv kev txhawb nqa kev lag luam.
Yog li ntawd, SpotXchange tau tsim nyob rau hauv 2007, thiab thaum lub sij hawm nws yog thawj online video advertising lag luam. Lub tuam txhab yog 2nd nyob rau hauv cov npe ntawm sab saum toj video ad network rau advertisers thiab Publishers.
3. Ntsuag Video
Tremor Video yog ib lub tuam txhab loj tshaj plaws thiab muaj tswv yim tshaj tawm video tshaj tawm nrog kev nthuav dav hauv Cov Ntaub Ntawv-Driven TV thiab All-Screen Video. Raws li cov kws tshaj lij hauv kev yees duab rau kaum tsib xyoos, Tremor Video muaj kev nkag siab zoo thiab kev xav ua thawj coj ntawm ad tech tiam sis, thev naus laus zis, kev tsim kho tshiab, thiab kab lis kev cai.
Raws li cov kws paub txog kev ntseeg siab hauv video rau ntau dua 15 xyoo, Tremor Video muaj cov kev nkag siab zoo thiab kev xav txog kev coj noj coj ua ntawm ad tech tiam sis, thev naus laus zis, kev tsim kho tshiab, thiab kab lis kev cai. Lub Tuam Txhab yog thib 3 hauv daim ntawv teev npe video ad network rau cov tshaj tawm thiab tshaj tawm.
- Lub Tuam Txhab Kev Lag Luam: 11%
- Tus naj npawb ntawm cov vev xaib: 10100
Artificial txawj ntse (AI) thiab tshuab-kev kawm thev naus laus zis hloov pauv lub tswv yim ntawm cov ntaub ntawv-tsav kev lag luam nrog lub platform siab heev uas muaj peev xwm hloov kho rau cov neeg siv tus cwj pwm raws li lub sijhawm hloov pauv hauv kev ua lag luam. Qhov no tso cai rau optimized media yuav nrog txhim kho lub hom phiaj thiab ntau dua KPIs, ntawm tus nqi qis.
4. Cov
Ntawm Teads, Lub Tuam Txhab xav txawv. Lub Tuam Txhab yog ntau haiv neeg thiab ua kev zoo siab rau ib leeg ntawm txhua qhov tig. Lub Tuam Txhab kawm tau sai, hloov pauv tas li thiab tsim kho tshiab txhua hnub. Lub tuam txhab qhuas creativity thiab authenticity.
- Lub Tuam Txhab Kev Lag Luam: 9%
- Tus naj npawb ntawm cov vev xaib: 8800
Lub Tuam Txhab ntseeg tias kev sib txig sib luag hauv chaw ua haujlwm ua rau muaj kev vam meej thiab cov lej ntawm cov khoom yog cov kua nplaum rau tag nrho. Teads nyob rau hauv cov npe ntawm sab saum toj video ad network nyob rau hauv lub ntiaj teb no.
Lub Tuam Txhab yog cov sau los ntawm ntau dua 750 tus neeg uas muaj qhov sib txawv, kev ntseeg, kev paub, keeb kwm, kev nyiam thiab kev coj cwj pwm thiab ua ke, peb tab tom pib. Nws yog ib qho ntawm Lub Ntiaj Teb Media Platform.
5. Amobee [Videology]
Lub ntiaj teb no tus thawj coj ywj pheej tshaj tawm platform, Amobee koom ua ke txhua qhov kev tshaj tawm - suav nrog TV, programmatic thiab kev sib raug zoo - thoob plaws txhua hom ntawv thiab cov khoom siv, muab cov neeg lag luam nrog kev sib tw, kev tshaj tawm kev tshaj tawm muaj peev xwm los ntawm kev txheeb xyuas qhov tob thiab cov ntaub ntawv cov neeg tuaj saib.
Hauv 2018, Amobee tau txais lub cuab tam ntawm Videology, tus thawj software muab kev pabcuam rau kev tshaj tawm TV thiab video. Amobee's platform, nrog rau kev sib ntxiv ntawm Videology's thev naus laus zis, muab cov kev tshaj tawm tshaj tawm tshaj tawm rau kev sib koom ua ke ntawm digital thiab TV siab, suav nrog cov kab TV, tshaj sab saum toj, txuas TV, thiab hwm digital video.
Kev sib koom ua ke TV, digital thiab kev sib raug zoo ntawm ib lub platform, Amobee thev naus laus zis ua rau lub ntiaj teb cov hom lag luam thiab cov koom haum suav nrog Airbnb, Southwest Airlines, Lexus, Kellogg's, Starcom thiab Publicis. Amobee tso cai rau cov neeg tshaj tawm los npaj thiab qhib thoob plaws ntau dua 150 tus neeg koom nrog, suav nrog Facebook, Instagram, Pinterest, Snapchat thiab Twitter.
- Lub Tuam Txhab Kev Lag Luam: 8%
- Tus naj npawb ntawm cov vev xaib: 8000
Cov neeg zoo ua cov tuam txhab loj thiab Amobee tau cog lus los tsim kom muaj kev noj qab haus huv, tib neeg-tsav kab lis kev cai thoob plaws ntiaj teb. Amobee tau raug hu ua Fortune's Top 10 Qhov Chaw Ua Haujlwm Zoo Tshaj Plaws hauv Kev Tshaj Tawm thiab Kev Lag Luam thiab tau lees paub rau kev ua haujlwm zoo hauv Los Angeles, San Diego, Bay Area, New York, Chicago, London, Asia thiab Australia. Rau peb lub xyoos dhau los, Amobee kuj tau raug hu ua ib qho ntawm SellingPower's 50 Cov Tuam Txhab Zoo Tshaj Plaws Muag Rau.
Amobee txoj kev coj noj coj ua hauv kev tsim kho thev naus laus zis tau lees paub dav dav, suav nrog Digiday Technology Awards rau Kev Tswj Xyuas Cov Ntaub Ntawv Zoo Tshaj Plaws thiab Kev Lag Luam Zoo Tshaj Plaws Dashboard Software, Mumbrella Asia Award rau Kev Lag Luam Technology ntawm Lub Xyoo, Wave Leader hauv Forrester's Omnichannel Demand-Side Platforms, MediaPost OMMA khoom plig rau Mobile Integration Cross Platform thiab Video Single Execution hauv kev koom tes nrog Southwest Airlines.
Amobee yog ib lub tuam txhab ua lag luam tag nrho ntawm Singtel, yog ib lub tuam txhab kev sib txuas lus loj tshaj plaws hauv ntiaj teb, uas ncav cuag ntau dua 700 lab tus neeg siv xov tooj ntawm tes hauv 21 lub teb chaws. Amobee ua haujlwm thoob plaws North America, Europe, Middle East, Asia thiab Australia.
Cov tuam txhab tshaj tawm sab saum toj hauv Is Nrias teb
Yog li thaum kawg cov no yog cov npe ntawm 5 qhov loj tshaj plaws video ad network hauv ntiaj teb.
