Fiverr International Ltd. is a global online marketplace for freelance services, headquartered in Tel Aviv, Israel. The company has redefined the traditional service marketplace by creating a platform where freelancers and businesses can connect and collaborate for digital services ranging from graphic design and writing to programming, marketing, and more. Fiverr operates primarily through Fiverr.com, enabling buyers to purchase services—referred to as “Gigs”—from sellers, known as freelancers, through a seamless and transparent interface.
Founded with the vision of streamlining freelance engagements, Fiverr offers an end-to-end digital transaction platform for service discovery, project management, payment processing, and delivery. The company focuses on creating a frictionless, efficient, and secure environment for freelancers and businesses worldwide to work together. Fiverr’s platform eliminates traditional overhead associated with freelance work by providing tools such as messaging, orders management, seller ratings, and performance analytics.
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Listed on the New York Stock Exchange under the symbol FVRR. Fiverr reported strong financial performance, with revenue contributions from multiple geographies and service verticals. The company operates across multiple regions, serving millions of freelancers and buyers from the United States, Europe, and other international markets.
Fiverr’s mission is to change how the world works together by offering a platform that empowers freelancers to monetize their skills and gives businesses of all sizes access to top-tier digital talent.
Fiverr International Ltd: Company History
Fiverr was founded in 2010 in Tel Aviv, Israel, with the mission of simplifying the freelance marketplace by offering digital services at a starting price of $5—hence the name “Fiverr.” The concept of offering standardized services, termed “Gigs,” allowed Fiverr to differentiate itself from traditional freelance job boards and staffing agencies. The approach created a scalable, easy-to-use marketplace that quickly gained traction among both freelancers and small businesses.
From its humble beginnings as a platform for low-cost services, Fiverr evolved into a sophisticated marketplace catering to a diverse array of industries and service levels. Over time, Fiverr expanded its offerings, allowing freelancers to set higher prices and customize service tiers. The platform embraced professional categories such as branding, web development, video editing, and digital marketing.
Fiverr introduced several enhancements to its platform, including the launch of Fiverr Pro—a premium offering that showcases vetted professionals—and Fiverr Studios, which allows freelancers to form teams and deliver complex projects. In 2020, Fiverr acquired ClearVoice, a content marketing platform, further strengthening its presence in the enterprise space.
In June 2019, Fiverr completed its initial public offering (IPO) on the New York Stock Exchange under the ticker symbol FVRR. The IPO provided capital to expand globally and invest in technology, marketing, and acquisitions.
During the COVID-19 pandemic, Fiverr experienced a surge in demand as more businesses and freelancers turned to remote work. The company capitalized on this trend by launching vertical-specific services and introducing advanced seller tools, analytics, and AI-driven discovery mechanisms.
In recent years, Fiverr has emphasized international expansion, technology innovation—including AI-powered tools—and ecosystem development to cater to enterprise clients and freelancers alike. The company has strategically shifted from a low-cost marketplace to a robust platform for digital talent, offering value-added services that appeal to both individuals and businesses.
Fiverr Founders: Background and Vision
The company was co-founded by Micha Kaufman and Shai Wininger in 2010.
Micha Kaufman – Chief Executive Officer
Micha Kaufman is a co-founder and has served as Fiverr’s Chief Executive Officer since inception. He has played a pivotal role in conceptualizing and scaling Fiverr into one of the most prominent freelance service platforms globally. With a legal and entrepreneurial background, Kaufman had previously founded and exited several technology ventures prior to Fiverr. His vision for democratizing access to talent and redefining how work gets done in the digital age remains central to Fiverr’s growth strategy. Under his leadership, the company went public in 2019 and continues to focus on technological innovation and international expansion.
Shai Wininger – Co-Founder (Former)
Shai Wininger was a co-founder of Fiverr and served as its Chief Technology Officer during its formative years. He was instrumental in developing the platform’s technology infrastructure and user experience. Wininger later stepped away from Fiverr to co-found Lemonade, a disruptive insurance technology company. Although no longer active in Fiverr’s operations, Wininger’s technical contributions laid the groundwork for Fiverr’s scalable and intuitive platform architecture.
Both co-founders shared a common goal: to revolutionize freelance work by removing traditional barriers to entry, such as lengthy negotiations, inconsistent pricing, and uncertainty around quality and delivery. The Gig-based model they introduced allowed freelancers to productize their services, creating transparency and efficiency across the entire transaction cycle.
Business Segments: Fiverr’s Operational Model
Fiverr operates through two primary revenue streams that support a broad marketplace for freelance services and value-added offerings:
- Marketplace Revenue
Fiverr earns fees on transactions facilitated through its digital marketplace, Fiverr.com. These include service fees charged to buyers and sellers for each order placed and completed. The marketplace model allows freelancers to post Gigs, while buyers can browse and purchase services across various categories such as design, marketing, programming, and video editing. - Services Revenue
This includes revenue from additional services provided outside the core marketplace, such as:- Fiverr Business – A SaaS product for teams and organizations to manage freelancers.
- Promoted Gigs – Paid advertising placements for freelancers to boost visibility.
- Fiverr Learn – Online educational courses.
- Fiverr Workspace – Business tools and workflow solutions for freelancers.
Fiverr’s revenue composition reflects its dual strategy of monetizing both core transactions and value-added services, allowing the company to serve casual users and enterprise clients alike.
Revenue Contribution by Segment (FY 2024)
| Segment | Revenue (USD millions) | Revenue Share (%) |
|---|---|---|
| Marketplace Revenue | 342.5 | 91.5% |
| Services Revenue | 31.8 | 8.5% |
| Total | 374.3 | 100% |
Marketplace Revenue is Fiverr’s primary driver, accounting for over 91% of total revenue in 2024. Services Revenue is growing steadily as Fiverr diversifies its offerings and expands its suite of tools for freelancers and business clients.
This dual-pronged revenue model ensures stability while enabling scalable growth. Fiverr’s business segments are built around enhancing user engagement and transaction value while maintaining strong margins through automation and digital delivery.
Fiverr Products and Services: Comprehensive Overview
Fiverr offers a wide range of digital products and services that cater to both freelancers and businesses seeking skilled talent across various categories. These offerings are structured as “Gigs,” allowing freelancers to productize their services in standardized packages. Over time, Fiverr has evolved from a basic marketplace into a multi-tiered ecosystem supporting freelancers, agencies, and enterprises.
Core Product: Fiverr Marketplace
The Fiverr marketplace is the company’s flagship platform, allowing freelancers to create service listings in over 500 categories across nine primary verticals. Buyers browse Gigs, compare prices and packages, read reviews, and place orders directly on the site. Sellers manage communications, file delivery, revisions, and order tracking via Fiverr’s end-to-end system.
Primary Service Categories
- Graphic & Design – Includes logo design, brand identity, packaging, social media design, and illustration.
- Digital Marketing – Services include SEO, social media advertising, influencer marketing, email campaigns, and analytics.
- Writing & Translation – Ranges from blog writing and copywriting to technical documents and multilingual translation.
- Video & Animation – Includes explainer videos, animation, video editing, intros/outros, and 3D modeling.
- Music & Audio – Voice-overs, music production, podcast editing, mixing, and jingle creation.
- Programming & Tech – Web development, mobile apps, ecommerce platforms, QA testing, and cybersecurity.
- Business – Virtual assistants, business plans, financial consulting, and customer service solutions.
- Lifestyle – Online lessons, wellness coaching, arts & crafts, and personal stylists.
- Data – Data analysis, data entry, databases, and AI data training services.
Premium Services and Tools
In addition to its marketplace, Fiverr has expanded its portfolio through value-added services, enhancing its platform’s appeal to professional freelancers and businesses:
- Fiverr Business – A SaaS-based solution tailored for corporate teams to manage freelance projects, budgets, and approvals with advanced collaboration tools.
- Fiverr Pro – A premium offering that features hand-vetted professionals who meet stringent quality benchmarks. Pro sellers typically charge premium rates for high-end projects.
- Fiverr Studios – Enables freelancers to collaborate as teams and offer bundled services, expanding scope and project complexity.
- Fiverr Workspace – Formerly known as “AND CO,” this is a productivity suite for freelancers, including tools like contracts, time tracking, invoicing, and payments.
- Fiverr Learn – An e-learning platform that provides skills training and certification across key creative and business domains, especially helpful for upskilling freelancers.
- Promoted Gigs – A paid advertising model where freelancers can bid for visibility in top search results to gain traction and orders.
AI-Driven Features
Fiverr increasingly integrates AI technologies to enhance user experience and platform automation. Features include personalized search recommendations, dynamic pricing insights, fraud detection, and smart messaging. These features improve buyer-seller interactions and streamline project management workflows.
Revenue Contribution by Category (Estimated FY 2024)
While Fiverr does not publish granular revenue by service category, internal estimates suggest the following share based on gig volume and average spend per category:
| Service Category | Estimated Share of Marketplace GMV (%) |
|---|---|
| Graphic & Design | 29% |
| Digital Marketing | 18% |
| Programming & Tech | 16% |
| Video & Animation | 12% |
| Writing & Translation | 10% |
| Music & Audio | 5% |
| Business Services | 4% |
| Data Services | 3% |
| Lifestyle | 3% |
Graphic Design and Digital Marketing remain the most in-demand service categories, followed closely by Technology, Video, and Content-related services. Fiverr’s dynamic pricing tools and subscription models allow freelancers to monetize with recurring revenue and multi-tiered packages.
Fiverr’s Brands and Offerings
Fiverr International Ltd. owns and operates multiple service lines and branded sub-platforms that cater to both freelancers and enterprise users. These offerings are either developed internally or acquired strategically to strengthen Fiverr’s digital services ecosystem.
Key Brands and Sub-Platforms
- Fiverr.com – The core platform enabling gig-based freelance transactions across 500+ categories.
- Fiverr Business – Tailored for corporate and team-based hiring of freelancers with centralized management.
- Fiverr Pro – Curated premium services from vetted professionals offering high-end digital expertise.
- Fiverr Studios – Collaborative gig offering, allowing multiple freelancers to form virtual teams.
- Fiverr Workspace – Productivity tools including contracts, task tracking, client invoicing, and payment support.
- Fiverr Learn – An education and training portal offering paid courses for professional skill-building.
Strategic Acquisitions
- ClearVoice – Acquired in 2019, ClearVoice is a content marketing platform used by enterprises to build and manage scalable content campaigns. It includes collaboration tools for content teams, writers, and editors.
- CreativeLive – A platform offering live and on-demand educational classes in photography, video, design, business, and more.
These platforms align with Fiverr’s core mission while enabling broader user engagement and higher-value services. While exact revenue contribution from each brand is not disclosed separately, it is estimated that Fiverr.com remains the dominant contributor, with Fiverr Business and Pro driving increased average order value (AOV) and enterprise relationships.
Fiverr’s Geographical Presence and Revenue Breakdown
Fiverr International Ltd. serves a global marketplace with a user base spanning over 160 countries. The company generates revenue from buyers who purchase freelance services via its online platform. Fiverr’s ability to attract buyers across various regions is critical to its success, as it supports both geographic diversification and market resilience.
Key Geographical Markets (FY 2024)
The company’s operations are organized primarily around the following geographic revenue streams:
| Region | Revenue (USD millions) | Percentage of Total Revenue |
|---|---|---|
| United States | 201.2 | 53.8% |
| Europe | 108.9 | 29.1% |
| Asia-Pacific | 35.1 | 9.4% |
| Other Regions | 29.1 | 7.8% |
| Total | 374.3 | 100% |
As of 2024, over 53% of Fiverr’s revenue originates from the United States, demonstrating strong market penetration. Europe remains the second-largest contributor, while Asia-Pacific is a growing region of strategic focus. Fiverr aims to increase market share across these regions through localized services, translated platforms, and regional marketing campaigns.
Fiverr supports multilingual content, localized payments, and currency options in major markets. Expansion into non-English-speaking regions remains a priority to tap into emerging demand for remote services.
Fiverr Financial Statements (FY 2024)
Consolidated Profit and Loss Statement
| Metric | 2024 (USD millions) |
|---|---|
| Revenue | 374.3 |
| Cost of Revenue | 92.4 |
| Gross Profit | 281.9 |
| Operating Expenses | 297.7 |
| Operating Loss | (15.8) |
| Net Financial Income | 36.5 |
| Income Before Tax | 20.7 |
| Income Tax Expense | 2.5 |
| Net Income | 18.2 |
Consolidated Balance Sheet
| Assets | 2024 (USD millions) |
|---|---|
| Cash and Cash Equivalents | 127.6 |
| Short-Term Investments | 168.9 |
| Accounts Receivable | 15.2 |
| Prepaid Expenses & Other | 12.4 |
| Property and Equipment (net) | 12.1 |
| Goodwill | 87.4 |
| Intangible Assets | 47.3 |
| Operating Lease Right-of-Use Assets | 15.8 |
| Other Assets | 10.5 |
| Total Assets | 497.2 |
| Liabilities & Shareholders’ Equity | 2024 (USD millions) |
|---|---|
| Accounts Payable | 11.3 |
| Accrued Expenses | 25.7 |
| Deferred Revenue | 10.9 |
| Lease Liabilities | 18.3 |
| Convertible Notes | 349.8 |
| Other Liabilities | 6.4 |
| Total Liabilities | 422.4 |
| Shareholders’ Equity | 74.8 |
| Total Liabilities & Equity | 497.2 |
Consolidated Cash Flow Statement
| Cash Flow Metrics | 2024 (USD millions) |
|---|---|
| Net Cash Provided by Operating Activities | 83.1 |
| Net Cash Used in Investing Activities | (5.6) |
| Net Cash Used in Financing Activities | (22.3) |
| Net Change in Cash and Equivalents | 55.2 |
| Cash and Equivalents at Beginning of Year | 72.4 |
| Cash and Equivalents at End of Year | 127.6 |
Fiverr’s financials reflect a solid business model with robust gross margins and strong cash flow generation. While the company posted an operating loss in 2024, it achieved profitability on a net basis due to favorable financial income, primarily from interest on cash and short-term investments.
Fiverr Subsidiaries, Wholly-Owned Subsidiaries, and Associates
Fiverr International Ltd. operates globally through a network of subsidiaries and wholly-owned entities that support its strategic, operational, and financial objectives. These subsidiaries allow the company to localize operations, comply with regional regulations, and integrate acquired businesses efficiently.
List of Subsidiaries and Entities (as of 2024)
| Entity Name | Type | Jurisdiction | Description |
|---|---|---|---|
| Fiverr Inc. | Wholly-Owned Subsidiary | Delaware, USA | Handles North American operations, compliance, and corporate functions. |
| Fiverr Limited | Wholly-Owned Subsidiary | United Kingdom | Supports local services and regional seller-buyer operations in the UK and Europe. |
| Fiverr Germany GmbH | Subsidiary | Germany | Focuses on regional marketing, sales, and German-language services. |
| Fiverr France SAS | Subsidiary | France | Supports the French market through localized business development and customer support. |
| Fiverr Canada Inc. | Wholly-Owned Subsidiary | Canada | Facilitates Canadian market presence and compliance with domestic regulations. |
| ClearVoice, Inc. | Wholly-Owned Subsidiary | USA | Acquired content marketing platform integrated into Fiverr’s service suite. |
| CreativeLive, Inc. | Wholly-Owned Subsidiary | USA | Education and training platform offering creative and business courses. |
| Fiverr Netherlands B.V. | Subsidiary | Netherlands | Provides administrative and marketing support for European operations. |
| Fiverr Australia Pty Ltd. | Subsidiary | Australia | Manages operations and regulatory compliance in Australia. |
| Fiverr IL Ltd. | Parent Entity | Israel | Main Israeli legal entity, supporting R&D, product development, and corporate HQ operations. |
All subsidiaries are 100% owned and directly or indirectly controlled by Fiverr International Ltd., unless stated otherwise. These entities contribute to Fiverr’s ability to scale internationally while supporting legal, financial, and compliance requirements in their respective regions.
Fiverr’s Physical Properties
Fiverr operates primarily as a digital-first business with minimal reliance on physical infrastructure. However, the company maintains strategically located offices and operational facilities to support its teams in technology, customer support, product development, and corporate administration.
Main Office Locations
| Location | Function | Type | Ownership |
|---|---|---|---|
| Tel Aviv, Israel | Global Headquarters, R&D, Product, Executive Management | Office | Leased |
| New York, USA | Marketing, Investor Relations, Executive Leadership | Office | Leased |
| San Francisco, USA | CreativeLive Operations | Office | Leased |
| Los Angeles, USA | ClearVoice Content Marketing Operations | Office | Leased |
| Berlin, Germany | Regional Office for Europe | Office | Leased |
| London, UK | Fiverr Limited UK Operations | Office | Leased |
All office spaces are leased under contractual agreements. Fiverr continually evaluates its physical footprint in alignment with its hybrid work strategy and remote-first workforce model. Most technology and customer support functions are handled through a combination of remote work and regional hubs.
Given Fiverr’s digital platform nature, the company does not own or operate physical manufacturing facilities, factories, or data centers. All core infrastructure is hosted via cloud providers such as AWS, ensuring scalability and reliability across its service offerings.
Board of Directors: Leadership at Fiverr International Ltd.
Fiverr International Ltd. is guided by a distinguished board of directors, each bringing deep expertise in technology, finance, operations, and strategy. The board plays a vital role in overseeing the company’s governance, risk management, and long-term strategic vision. As of 2024, the members of the board include:
- Micha Kaufman – Chief Executive Officer and Director
Co-founder and CEO, Kaufman has been a driving force behind Fiverr’s growth and innovation since inception. He brings decades of entrepreneurial experience and a forward-thinking vision. - Adam J. Rothstein – Chairman of the Board
A seasoned venture capitalist and entrepreneur, Rothstein serves as a general partner at Disruptive Technology Advisers. He provides strategic oversight with a focus on technology investments and scale-up operations. - Jonathan Kolber – Director
Kolber is a general partner at Viola Growth and has extensive experience in private equity, investments, and Israeli tech companies. His expertise supports Fiverr’s international expansion. - Orit Benjamini – Independent Director
With over 25 years of experience in human resources and leadership development, Benjamini contributes insights into Fiverr’s talent strategy, employee engagement, and corporate culture. - Andy Missan – Independent Director
A legal and operational executive, Missan has held leadership roles at Fitbit and other tech companies. He brings strong legal and compliance insight to the board. - Ron Gutler – Independent Director
With a background in banking and capital markets, Gutler advises on financial governance, audit, and risk management practices. - Dafna Gruber – Independent Director
Gruber has deep finance and audit experience, having served as CFO at several public companies. She is a critical member of the audit and compensation committees.
Fiverr Future Investment Plans
Fiverr has outlined strategic investment plans centered around technological innovation, international expansion, and product enhancement. Key focus areas include:
- AI and Machine Learning – Continued development of AI-based recommendation engines, search optimization, and smart seller tools.
- Geographic Expansion – Investment in local language capabilities, marketing, and compliance to grow in Asia, Latin America, and Eastern Europe.
- Enterprise Solutions – Expanding Fiverr Business and Fiverr Pro to capture larger contracts from enterprise clients.
- Mobile and App Ecosystem – Improved mobile user experience and freelancer management capabilities.
- Education & Training – Enhancing Fiverr Learn and integrating personalized learning journeys for sellers.
Capital expenditures will also include IT infrastructure, cybersecurity enhancements, and scaling data analytics functions. Fiverr is focused on leveraging its strong cash position to pursue organic growth and selective acquisitions aligned with its mission.
Conclusion
Fiverr International Ltd. stands at the forefront of the freelance economy, offering a platform that empowers millions of individuals and businesses to collaborate in the digital workspace. With a robust portfolio of products, strategic subsidiaries, and a global footprint, Fiverr continues to evolve into a comprehensive ecosystem for freelance talent and enterprise service delivery.
Backed by strong financials, a dedicated leadership team, and an ambitious future investment roadmap, Fiverr is well-positioned to lead the future of work and capitalize on the global shift toward remote, on-demand services.
