Yamaha Motor Co., Ltd. was founded in July 1955, when the motorcycle division of Nippon Gakki Co., Ltd. (today’s Yamaha Corporation) was spun off to form an independent company. The Company has proactively entered international markets since the 1960s and has developed its business based on its fundamental powertrain, chassis and hull, electronic control, and manufacturing technologies. The company offer a myriad of products around the world that create Kando by leveraging technologies and keen sensibilities.
Founded
Entry into the Motorcycle Industry Amid Japan’s Post-War Economic Recovery Genichi Kawakami, the fourth president of Nippon Gakki and later founding president of Yamaha Motor, decided to enter the motorcycle business with the goal of building a foothold for growth outside the realm of musical instruments. Although a latecomer to the market, the Company generated a great deal of attention with its first product’s innovative coloring and design, light weight and maneuverability, and easy engine starts—an incredibly important factor at the time. This is where we find the origins of Yamaha Motor’s unique style.
Profile of Yamaha Motor Co., Ltd.
- Corporate name: Yamaha Motor Co., Ltd.
- Founded: July 1, 1955
- Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
- President: HIDAKA, Yoshihiro
- Capital: 86,100 million yen (as of Dec. 31, 2022)
- Number of shares: Authorized: 900,000,000
- Issued: 350,217,467 (as of Dec. 31, 2022)
- Number of employees: Consolidated basis: 52,554
- Non-consolidated basis: 10,193 (as of Dec. 31, 2022)
Group companies: Number of consolidated subsidiaries: 127 (Japan: 21 Overseas: 106)
Number of non-consolidated subsidiaries accounted for by the equity method: 4
Number of non-consolidated affiliates accounted for by the equity method: 26 (as of Dec. 31, 2022)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power-assisted bicycles, boats, sailboats, personal watercraft, pools, utility boats, fishing boats, outboard motors, all-terrain vehicles, recreational off-highway vehicles, racing kart engines, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small snow blowers, automobile engines, surface mounters, intelligent machinery, semiconductor manufacturing equipment, industrial-use unmanned aircraft, electric wheelchairs, helmets. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services.
Land Mobility
The Land Mobility segment primarily comprises the motorcycle, recreational vehicle (RV), and smart power vehicle (SPV) businesses, and offers a wide range of products tailored to the characteristics of each market, including products for practical daily transportation, as well as for leisure, commercial, and sports use.
- Net sales (% of total): ¥1,581.8 billion (65.5%)
- Operating income (% of total): ¥124.3 billion (49.6%)
Marine Products
The marine products business offers a lineup that includes outboard motors, personal watercraft, and fiber-reinforced plastic (FRP) pools, and has established a world-leading presence in the marine market.
Net sales (% of total)
¥547.5 billion (22.7%)
Operating income (% of total)
¥113.7 billion (45.3%)
Robotics
The robotics business develops products such as industrial robots for factory automation, surface mounting technology (SMT)-related equipment used for manufacturing printed circuit boards, semiconductor manufacturing equipment, and unmanned industrial-use helicopters and drones that utilize our core electronic control technology
- Net sales (% of total): ¥101.4 billion (4.2%)
- Operating income (% of total): ¥0.9 billion (0.3%)
Financial Services
As part of our efforts to reinforce business management foundations, we provide retail financing, wholesale financing, leases, insurance, and
other financial services related to our products to customers and dealerships.
- Net sales (% of total): ¥ 86.5 billion (3.6%)
- Operating income (% of total): ¥15.3 billion (6.1%)
Other Products
The other products business manufactures and sells golf cars and land cars for golf courses and leisure facilities, generators and multipurpose engines based on small engine technology, and snow blowers for snowy regions.
- Net sales (% of total): ¥ 97.6 billion (4.0%)
- Operating loss (% of total): ¥3.6 billion (-1.4%)
Yamaha motor financials Data for the last 5 Years
| Dec. 2019 | Dec. 2020 | Dec. 2021 | Dec. 2022 | Dec. 2023 | ||
|---|---|---|---|---|---|---|
| [ For the year ] | ||||||
| Net sales | Million Yen | 1,664,764 | 1,471,298 | 1,812,496 | 2,248,456 | 2,414,759 |
| Japan | Million Yen | 169,767 | 152,923 | 158,321 | 164,065 | 141,726 |
| Overseas | Million Yen | 1,494,997 | 1,318,374 | 1,654,174 | 2,084,390 | 2,273,033 |
| Cost of sales | Million Yen | 1,222,433 | 1,099,486 | 1,305,655 | 1,614,711 | 1,699,409 |
| SG&A expenses | Million Yen | 326,967 | 290,139 | 324,498 | 408,880 | 464,694 |
| Operating income(loss) | Million Yen | 115,364 | 81,672 | 182,342 | 224,864 | 250,655 |
| Ordinary income(loss) | Million Yen | 119,479 | 87,668 | 189,407 | 239,293 | 241,982 |
| Net income(loss) attributable to owners of parent Note 1) | Million Yen | 75,736 | 53,072 | 155,578 | 174,439 | 164,119 |
| Capital expenditures Note 5) | Million Yen | 58,053 | 53,756 | 66,963 | 88,206 | 104,134 |
| Depreciation | Million Yen | 49,689 | 48,241 | 51,129 | 59,824 | 63,223 |
| R&D expenses | Million Yen | 102,023 | 94,000 | 95,285 | 105,216 | 116,109 |
| [ At the year end ] | ||||||
| Total assets | Million Yen | 1,532,810 | 1,640,913 | 1,832,917 | 2,183,291 | 2,571,962 |
| Interest-bearing debt Note 2) | Million Yen | 364,951 | 466,935 | 458,514 | 602,689 | 843,876 |
| Net assets(Shareholder’s equity) | Million Yen | 751,828 | 749,158 | 900,670 | 1,054,298 | 1,182,670 |
| Number of shares issued (excluding treasury stock) Note 6) | Share | 1,047,981,189 | 1,048,299,046 | 1,037,581,485 | 1,014,645,486 | 991,530,906 |
| Stock Price Note 6) | Yen | 734.33 | 701.33 | 919.67 | 1,003.33 | 1,279.50 |
| Aggregate market value Note 3) | Million Yen | 769,567 | 735,207 | 954,229 | 1,018,027 | 1,268,663 |
| Number of shareholders | 67,741 | 82,730 | 79,112 | 94,547 | 136,752 | |
| Number of employees | 55,255 | 52,437 | 51,243 | 52,554 | 53,701 | |
| Cash Dividends Note 6) | Yen | 90.00 | 60.00 | 115.00 | 125.00 | 145.00 |
Japanese Economic Miracle (1955–)
Customer-Oriented Development for Creating Kando Yamaha Motor entered the marine recreation field believing that enjoying daily life would eventually lead to more fulfilling lifestyles. The Company succeeded in expanding its business domain to include marine products by adapting the engine technologies it developed with motorcycles to develop outboard motors and fiber-reinforced plastic (FRP) fishing boats, incorporating market input in the process.
Meanwhile, in our core business of motorcycles, we did not restrict ourselves to preconceived norms and ideas, and analyzed customer needs with a market-oriented approach to create the new “soft bike” market segment in Japan.
Equal Concern for Kando and the Environment (1990–)
Creation of User- and Eco-Friendly Mobility In 1993, Yamaha Motor launched the PAS as the world’s first electrically power-assisted bicycle, a new form of mobility intended to be closely linked to user lifestyles. Promoted as a user- and eco-friendly personal commuter model placing top priority on performance in tune with human sensibilities, the PAS gained popularity as a form of mobility “assisting” the various lifestyles people lead. Later, company applied the electronic control technologies developed through PAS bicycles and the latest human-interface technologies to successfully practicalize an eco-friendly electric commuter vehicle that produced no emissions and little noise. These technologies are contributing to today’s development work on new forms of mobility.
To the Future (2010–)
Uniquely Yamaha Motor Approaches to Solving Social Issues Yamaha Motor is working to evolve and diversify its existing product lines by combining its core competencies with new cutting-edge technologies. At the same time, the Company is adapting its expertise in unmanned technologies to contribute to labor-saving efforts and raising efficiency in a variety of fields, from industry and farming to forestry.
In addition, as part of its efforts to achieve carbon neutrality, Yamaha Motor is bringing electric motorcycles and scooters such as the NEO’s an the HARMO next-generation electric boat control system to the market while also moving forward with the development of powertrains that do not emit CO2. Through efforts such as electrification among our wide-ranging product lineup, the company expanding the possibilities of mobility for a better society and a more fulfilling life.
