Shiseido Company, Limited: Comprehensive Corporate Profile

Quick Facts / Company Snapshot

• Company Name: Shiseido Company, Limited
• Head Office Address: 7-5-5, Ginza, Chuo-ku, Tokyo 104-0061, Japan
• Foundation Date: September 1872
• Incorporation Date: June 1927
• Representative Director, President and CEO: Kentaro Fujiwara
• Net Sales (2024): 990.6 billion yen
• Core Operating Profit (2024): 36.4 billion yen
• Core Operating Margin (2024): 3.7%
• Operating Profit (2024): 7.6 billion yen
• Net Profit Attributable to Owners of Parent (2024): -10.8 billion yen (Loss)
• Total Assets (2024): 1,331.8 billion yen
• Equity Ratio (2024): 46.2%
• Number of Employees: Approximately 33,000
• Capital: 64,506 million yen
• Stock Listing: Tokyo Stock Exchange (Code: 4911)
• Corporate Mission: BEAUTY INNOVATIONS FOR A BETTER WORLD
• R&D Bases: 6 Innovation Centers
• Production Sites: 11 Factories

Company Overview

Shiseido Company, Limited stands as a premier global beauty manufacturer, originating from Ginza, Tokyo, as Japan’s first private Western-style pharmacy in 1872. Guided by its corporate mission, “BEAUTY INNOVATIONS FOR A BETTER WORLD,” the company strives to enrich society and nurture the human spirit through the power of beauty. Shiseido believes that beauty inspires hope and empowers happiness, contributing to a world of wellness and a lifetime of fulfillment for all living things.

The company’s overarching philosophy, THE SHISEIDO PHILOSOPHY, serves as its guiding light in its quest to become the most trusted beauty company in the world and remain vital for the next 100 years and beyond. This philosophy consists of three key elements:

• OUR MISSION: The reason for the company’s existence since its founding.
• OUR DNA: The embodiment of a unique heritage spanning over 150 years.
• OUR PRINCIPLES (TRUST8): The working principles that employees live by.

Shiseido aims to realize a sustainable world where everyone can enjoy a lifetime of happiness through the power of beauty by 2030. To achieve this, the company has positioned itself to evolve into a “Personal Beauty Wellness Company,” combining skin beauty and wellness to improve the unique beauty and healthy appearance of each consumer over their lifetime.

Strategic execution is driven by the “PEOPLE FIRST” philosophy, which recognizes employees as the source of value creation and the company’s most valuable asset. The organizational culture is defined as a “Beauty Innovation Atelier,” energized by passion, collaboration, and excellence.

Business Segments

Shiseido’s operations are divided into distinct reportable segments based on geographical regions, along with a “Other” segment for non-core businesses. The revenue breakdown provided reflects the fiscal year ended December 31, 2024.

Japan Business

Revenue: 283.8 billion yen Percentage of Total Revenue: 29%

The Japan Business segment represents the company’s largest market. In 2024, the domestic cosmetics market remained solid despite inflationary pressures on household spending. This segment focuses on strengthening core brands and hero products through selection and concentration strategies.

• Operational Scope: Includes sales of cosmetics, toiletries, and related products within Japan.
• Key Initiatives: The “Mirai Shift NIPPON 2025” transformation plan was launched to achieve sustainable growth and build a profitable foundation. Initiatives included closing directly managed boutiques, terminating office leases, and implementing an early retirement incentive plan.
• Performance: Achieved approximately 10% growth like-for-like, driven by the success of the new “Foundation Serum” category and brands like ELIXIR and Clé de Peau Beauté.

China Business

Revenue: 250.0 billion yen Percentage of Total Revenue: 25%

The China Business is the second-largest segment but faced challenges due to weak consumer sentiment and rising savings rates. The market is characterized by high price sensitivity and a shift toward event-driven consumption.

• Operational Scope: Sales of cosmetics and beauty products across mainland China.
• Key Initiatives: Structural reforms included the closure of unprofitable stores, workforce reductions, and optimization of organizational structure. The company is shifting toward a sustainable growth model focused on value-based brand communication.
• Performance: Despite a decline in sales, the segment achieved profit growth due to cost reductions and structural reforms. Brands like Clé de Peau Beauté and NARS achieved revenue growth.

EMEA Business

Revenue: 132.7 billion yen Percentage of Total Revenue: 13%

The EMEA (Europe, Middle East, and Africa) segment has shown strong growth momentum, particularly in the Fragrance category.

• Operational Scope: Sales of cosmetics and fragrances in the EMEA region.
• Key Initiatives: Strategy focuses on the selection and concentration of key brands and a successful fragrance strategy that concentrates on one new pillar launch every year.
• Performance: Achieved year-on-year profit growth driven by higher gross profit from sales growth. Key drivers included the narciso rodriguez and ISSEY MIYAKE brands.

Americas Business

Revenue: 118.5 billion yen Percentage of Total Revenue: 12%

The Americas segment operates in a market where prestige beauty growth has moderated. This segment faced significant headwinds in 2024 due to temporary production issues.

• Operational Scope: Sales of cosmetics and fragrances in North America and Latin America.
• Key Initiatives: Capitalizing on a diverse brand portfolio and allocating resources to changing market dynamics. Focus includes revitalizing consumer engagement for Drunk Elephant and increasing investment in Dr. Dennis Gross Skincare.
• Performance: Posted a substantial decline in revenue primarily driven by Drunk Elephant due to production and shipment declines. However, NARS achieved revenue growth.

Travel Retail Business

Revenue: 107.8 billion yen Percentage of Total Revenue: 11%

This segment manages sales in duty-free zones worldwide. It has faced a challenging environment due to a slowdown in spending by Chinese tourists and tightened regulations in markets like Hainan Island.

• Operational Scope: Sales of cosmetics and fragrances in airports and downtown duty-free stores globally.
• Key Initiatives: Shifting focus towards growth driven by tourists rather than daigou (resellers) and accelerating the adoption of a cohesive operating model with the China Business.
• Performance: Japan showed recovery, but significant declines in Hainan and South Korea led to overall negative growth and profit decline.

Asia Pacific Business

Revenue: 71.7 billion yen Percentage of Total Revenue: 7%

The Asia Pacific segment covers the region excluding Japan and China. While some markets like Taiwan and South Korea slowed, Southeast Asia, particularly Thailand, drove growth.

• Operational Scope: Sales of cosmetics in Southeast Asia, Oceania, and other Asian markets.
• Key Initiatives: Expanding the growth of ANESSA, the region’s No. 1 sun care brand, and strengthening the Fragrance category. NARS is expanding its presence in India.
• Performance: Achieved profit growth buoyed by higher gross profit. Strong performance was seen in ANESSA, Clé de Peau Beauté, and Fragrances.

Other Business

Revenue: 26.2 billion yen Percentage of Total Revenue: 3%

This segment comprises non-core business activities.

• Operational Scope: Includes HQ functions, IPSA Co., Ltd., manufacturing operations, the restaurant business, and the healthcare business (sale of health & beauty foods).

History and Evolution

Shiseido’s history spans over 150 years of innovation and cultural creation.

• 1872: Founded in Ginza, Tokyo, as Japan’s first private Western-style pharmacy.
• 1897: Launched Eudermine, a long-selling skin lotion, marking the step into the cosmetics business.
• 1910s–1930s: Established the foundation of the cosmetics business.
  • 1916: Established the foundation of research.
  • 1934: Launched the “Miss Shiseido” promotional campaign, a forerunner to modern beauty consultants.
• 1948: Began developing cosmetics embracing modern science.
• 1950s: Started establishing regional footprints across the globe.
• 1960s: Focused on physical chemistry, dermatology, and hair research.
• 1980s: Improved work environments to encourage women’s participation.
  • 1982: Established the Clé de Peau Beauté brand.
  • 1983: Established the ELIXIR brand.
• 2000: Acquired NARS.
• 2017: Ratio of women managers in Japan reached 30%.
• 2018: English became the official language at Global Headquarters.
• 2019: Introduced THE SHISEIDO PHILOSOPHY. Acquired Drunk Elephant.
• Recent Evolution:
  • Transitioned to a global matrix management system cross-matching regions and brands.
  • Established DYNAMIC HARMONY as an R&D philosophy.
  • Focused on skin beauty and strengthened the Beauty Wellness domain.
  • Launched “Action Plan 2025-2026” to build a resilient business structure.

Products and Services

Shiseido’s product portfolio is categorized by price point and function. The sales ratio breakdown for 2024 is as follows:

Prestige

Sales Ratio: 61% This is the core category for Shiseido, focusing on high-value-added luxury products.

• Scope: Includes top-tier skincare and makeup brands sold primarily through department stores and specialty retailers.
• Key Brands: SHISEIDO, Clé de Peau Beauté, NARS, Drunk Elephant, IPSA.
• Strategic Focus: The company allocates over 70% of marketing investment to its Core 3 (SHISEIDO, Clé de Peau Beauté, NARS) and Next 5 brands, aiming to increase this to over 80% by 2026.

Premium

Sales Ratio: 26% The Premium category targets the mid-to-high price range, often distributed through drugstores and mass retailers in Japan and Asia.

• Scope: High-functionality skincare and sun care products.
• Key Brands: ELIXIR, ANESSA, MAQuillAGE.
• Performance: ELIXIR solidified its position as Japan’s No. 1 skincare brand for 18 consecutive years.

Fragrance

Sales Ratio: 8% A rapidly growing category, particularly in the EMEA and Americas regions.

• Scope: Designer fragrances and niche perfume lines.
• Key Brands: narciso rodriguez, ISSEY MIYAKE, Zadig & Voltaire, Serge Lutens.
• Performance: Achieved strong growth in 2024 driven by new launches like Le Sel d’Issey.

Others

Sales Ratio: 5%

• Scope: Includes personal care products, professional hair care (where retained), and other miscellaneous beauty businesses.

Brand Portfolio

Shiseido manages its extensive portfolio through a “Selection and Concentration” strategy, categorizing brands into “Core 3” and “Next 5” to prioritize investment.

Core 3 Brands

These brands each generate over 100 billion yen in net sales.

1. SHISEIDO

• 2024 Net Sales: Approx. 210 billion yen.
• Profile: The holistic beauty brand originating from Ginza. It leverages art, beauty, and science. Key products include “ULTIMUNE” and “VITAL PERFECTION”.
• Performance: Strong in Japan and EMEA; recovery needed in China and Travel Retail.

2. Clé de Peau Beauté

• 2024 Net Sales: Approx. 170 billion yen.
• Profile: A luxury brand fusing skin science with luxury. Known for “Skin Intelligence” and its iconic “The Serum”.
• Performance: Achieved 3% global growth year-on-year, with low 20% growth in Japan.

3. NARS

• 2024 Net Sales: Approx. 100 billion yen.
• Profile: A makeup artist brand celebrating its 30th anniversary in 2024. Known for bold messaging and products like “The Multiple”.
• Performance: Strengthened global brand equity and expanded online sales in markets like India.

Next 5 Brands

These brands are positioned for accelerated growth.

1. ELIXIR

• 2024 Net Sales: Over 50 billion yen.
• Profile: An anti-aging skincare brand based on collagen science. Japan’s No. 1 skincare brand for 18 years.
• Performance: 8% global growth year-on-year; high teen growth in Japan.

2. ANESSA

• 2024 Net Sales: Over 50 billion yen.
• Profile: Asia’s No. 1 sun care brand, known for UV protection technology and the “Sunshine Project”.
• Performance: Growth in Japan, China, and Asia Pacific despite market challenges.

3. narciso rodriguez

• 2024 Net Sales: Over 30 billion yen.
• Profile: A fragrance brand known for its “Heart of Musc” signature.
• Performance: Delivered strong growth through the “For Her” line and niche “Musc Collection”.

4. ISSEY MIYAKE

• 2024 Net Sales: Over 20 billion yen.
• Profile: A designer fragrance brand connecting people to nature.
• Performance: Drove growth in EMEA in 2024 with the launch of Le Sel d’Issey.

5. Drunk Elephant

• 2024 Net Sales: 20 billion yen+ (Note: Chart indicates decline).
• Profile: A “clean” skincare brand with an ingredient-elimination philosophy.
• Performance: Faced a sharp sales decline in the Americas due to production issues but is focused on regaining momentum.

Other Notable Brands

• Dr. Dennis Gross Skincare: A dermatologist-led prestige skincare brand acquired to enhance the derma-medical portfolio.
• MAQuillAGE: A leading makeup brand in Japan.
• IPSA: A personalized skincare brand.

Geographical Presence

Shiseido operates globally with a balanced regional portfolio.

1. Japan

• Revenue: 283.8 billion yen (29%).
• Footprint: Home to Global Headquarters and major manufacturing plants (Nasu, Fukuoka, etc.).
• Status: Recovering steadily with a shift toward profitable growth.

2. China

• Revenue: 250.0 billion yen (25%).
• Footprint: Includes a brand satellite office and R&D facilities.
• Status: Transitioning to a sustainable growth model amidst market volatility.

3. EMEA (Europe, Middle East, Africa)

• Revenue: 132.7 billion yen (13%).
• Footprint: Strong fragrance manufacturing and distribution network.
• Status: Solid growth driven by fragrances and core brands.

4. Americas

• Revenue: 118.5 billion yen (12%).
• Footprint: Regional headquarters and innovation centers.
• Status: Leading the global beauty market but faced temporary production setbacks in 2024.

5. Travel Retail

• Revenue: 107.8 billion yen (11%).
• Footprint: Operates in duty-free zones globally (e.g., Hainan, airports).
• Status: Rebuilding foundation to reduce reliance on daigou and focus on travelers.

6. Asia Pacific

• Revenue: 71.7 billion yen (7%).
• Footprint: Covers Southeast Asia, Oceania, South Korea, Taiwan.
• Status: Accelerating growth in Southeast Asia.

Financial Performance Analysis

Shiseido’s financial performance in 2024 reflects a period of structural reform and challenging external conditions.

• Consolidated Net Sales: Increased by 2% YoY to 990.6 billion yen, but decreased by 3% on an FX-neutral basis and 1% on a like-for-like basis.
• Core Operating Profit: Decreased by 9% YoY to 36.4 billion yen. This decline was primarily due to revenue drops in Travel Retail and Americas, despite significant profit growth in Japan.
• Profit Attributable to Owners of Parent: Turned to a loss of 10.8 billion yen, a significant drop from a profit of 21.7 billion yen in 2023. This was impacted by structural reform costs and provisions related to seller notes.
• Dividend: The year-end dividend was reduced to 10 yen per share, making the annual dividend 40 yen per share, down from 60 yen in 2023.

Profit and Loss Analysis

• Net Sales: 990,586 million yen.
• Cost of Sales: 237,394 million yen.
  • COGS Ratio: Improved to 24.0% from 26.7% in 2023.
• Selling, General and Administrative (SG&A) Expenses: 751,444 million yen.
  • SG&A Ratio: Increased to 75.9% from 71.6% in 2023.
• Core Operating Profit: 36,359 million yen.
• Operating Profit: 7,600 million yen.
  • Operating Margin: 0.8%.
• Net Profit: -10,813 million yen (Loss).
• EBITDA: 89,564 million yen, representing a margin of 9.0%.

Balance Sheet Analysis

• Total Assets: 1,331,848 million yen, an increase from 1,255,497 million yen in 2023.
• Interest-Bearing Debt: 365,587 million yen, up from 283,486 million yen in 2023.
• Equity Attributable to Owners of Parent: 632,474 million yen.
• Equity Ratio: 46.2% (Ratio of Equity Attributable to Owners of Parent).
• Net Debt-to-EBITDA Ratio: 1.3 times.
• Net Debt-to-Equity Ratio: 0.18 times.
• Liquidity: Cash and cash equivalents at the end of the fiscal year stood at 98,479 million yen.

Cash Flow Analysis

• Cash Flows from Operating Activities: 48,403 million yen, a significant decrease from 89,026 million yen in 2023.
• Cash Flows from Investing Activities: -83,738 million yen, reflecting increased outflows compared to -35,536 million yen in 2023. This includes costs associated with acquisitions like Dr. Dennis Gross Skincare.
• Cash Flows from Financing Activities: 23,357 million yen, turning positive from -75,642 million yen in 2023.
• Free Cash Flow: -35,334 million yen, turning negative from positive 53,489 million yen in 2023.

Board of Directors and Leadership Team

Shiseido transitioned to a “Company with Three Statutory Committees” in 2024 to enhance governance.

Directors:

• Kentaro Fujiwara: Director, Representative Corporate Executive Officer, President and CEO. Member of the Nominating Committee.
• Ayako Hirofuji: Director, Representative Corporate Executive Officer, CFO, Chief DE&I Officer. Member of the Nominating and Compensation Committees.
• Hiromi Anno: Director. Member of the Audit Committee (Full-time).
• Takeshi Yoshida: Director. Member of the Audit Committee (Full-time).
• Yoshihiko Hatanaka: External Director, Chair of the Board of Directors. Chair of the Compensation Committee, Member of the Nominating Committee.
• Yasuko Gotoh: External Director. Chair of the Audit Committee.
• Kanoko Oishi: External Director. Member of the Nominating and Compensation Committees.
• Shinsaku Iwahara: External Director. Chair of the Nominating Committee, Member of the Compensation Committee.
• Mariko Tokuno: External Director. Member of the Nominating and Compensation Committees.
• Ritsuko Nonomiya: External Director. Member of the Audit Committee.
• Norio Tadakawa: External Director.
• Yasuhiro Nakajima: External Director. Member of the Audit Committee.

Corporate Executive Officers:

• Yoshiaki Okabe: Corporate Executive Officer (CM&IO).
• Toshinobu Umetsu: Corporate Executive Officer (CEO, Shiseido China).

Subsidiaries, Associates, Joint Ventures

The company operates through various regional headquarters and subsidiaries. While a comprehensive list of all entities is not provided in detail in the summary text, key operational entities include:

• Shiseido Japan Co., Ltd.: Responsible for the Japan business (Revenue: 283.8 billion yen).
• Shiseido China: Responsible for the China business (Revenue: 250.0 billion yen).
• Shiseido Americas: Responsible for the Americas business (Revenue: 118.5 billion yen).
• Shiseido EMEA: Responsible for the EMEA business (Revenue: 132.7 billion yen).
• Shiseido Travel Retail: Responsible for the global travel retail business (Revenue: 107.8 billion yen).
• Shiseido Asia Pacific: Responsible for the APAC business (Revenue: 71.7 billion yen).
• IPSA Co., Ltd.: A consolidated subsidiary operating the IPSA brand.

Physical Properties

Shiseido maintains a robust global infrastructure to support its R&D and manufacturing capabilities.

• Head Office: Located in Minato-ku, Tokyo (Registered office in Ginza).
• Production Sites: 11 production sites globally.
  • Notable sites include factories in Nasu and Fukuoka, Japan.
  • All global production sites have obtained ISO 45001 certification.
• R&D Bases: 6 Innovation Centers worldwide.
  • Global Innovation Center (GIC): Located in Japan, recently relaunched to enhance collaboration.
  • Regional Innovation Centers (RICs): Five centers located outside Japan to tailor products to local needs.
• Brand Flagship Stores: Approximately 150 globally.

Segment-wise Performance

• Japan: +10% Like-for-Like Net Sales. +26.7 billion yen in Core Operating Profit. Strong performance driven by structural reforms and core brands.
• China: -1.2% Net Sales (FX-Neutral). +4.6 billion yen in Core Operating Profit (from 7.7 bn to 12.3 bn). Profit grew despite sales decline due to cost reductions.
• Asia Pacific: +0.2 billion yen increase in Core Operating Profit (from 5.8 bn calculated to 6.0 bn). Sales grew in Southeast Asia.
• Americas: -13.2 billion yen decrease in Core Operating Profit (from 13.4 bn calculated to 0.2 bn). Sales dropped significantly due to production issues with Drunk Elephant.
• EMEA: +0.4 billion yen increase in Core Operating Profit (from 3.3 bn to 3.7 bn). Strong growth in fragrances.
• Travel Retail: -12.7 billion yen decrease in Core Operating Profit (from 17.7 bn calculated to 5.0 bn). Heavily impacted by reduced spending by Chinese tourists.

Founders

• Arinobu Fukuhara: Founded Shiseido in 1872 as Japan’s first private Western-style pharmacy in Ginza, Tokyo.
• Shinzo Fukuhara: The first president of Shiseido, whose philosophy “Let the products speak for themselves” continues to resonate with the company.

Shareholding Pattern

As of December 31, 2024, the shareholding structure is as follows:

• Total Number of Shareholders: 131,423.
• Financial Institutions: 33.97% shareholding.
• Foreign Investors: 38.82% shareholding.
• Individuals/Others: 16.50% shareholding.
• Other Japanese Companies: 4.04% shareholding.
• Securities Companies: 6.50% shareholding.
• Treasury Stock: 0.14% shareholding.

Principal Shareholders:

1. The Master Trust Bank of Japan, Ltd. (Trust Account): 19.07%
2. Custody Bank of Japan, Ltd. (Trust Account): 6.77%
3. JPMorgan Securities Japan Co., Ltd.: 2.44%
4. GOVERNMENT OF NORWAY: 2.36%
5. STATE STREET BANK AND TRUST COMPANY 505001: 2.12%

Parent

Shiseido Company, Limited is the ultimate parent company of the Shiseido Group. It does not have a parent company.

Investments and Capital Expenditure Plans

• Marketing Investment: Shiseido plans to increase marketing investments by an additional 30 billion yen cumulatively between 2025 and 2026. Over 80% of total marketing investment will be allocated to Core 3 and Next 5 brands.
• Capital Expenditures (Capex): In 2024, capital expenditures amounted to 48,896 million yen.
• R&D Expenses: R&D spending in 2024 was 27,185 million yen, representing an R&D expense ratio of 2.7%.
• Strategic Priorities:
  • FOCUS Project: A business transformation project involving the establishment of an integrated core IT system, set to go live globally in the second half of 2025.
  • Innovation: Investment in “Beauty Wellness Diagnosis” and digital platforms like VOYAGER for cosmetics development.

Future Strategy

Shiseido has launched the “Action Plan 2025-2026” to build a resilient business model capable of achieving sustainable profit growth amid volatile markets.

• Pillar 1: Reinforce Brand Foundation:
  • Accelerate selection and concentration on Core 3 and Next 5 brands.
  • Increase marketing investment by 30 billion yen.
  • Consider exiting or downsizing underperforming brands.
• Pillar 2: Rebuild Profitable Foundation:
  • Global cost reduction target of over 25 billion yen by 2026, expanding on the 40 billion yen reduction from 2024-2025.
  • Reduce COGS ratio and personnel expenses/SG&A ratio by 2 percentage points each by 2026.
  • Rebalance regional portfolio to reduce reliance on China and Travel Retail.
• Pillar 3: Enhance Operational Governance:
  • Establish ROIC management across the organization to bridge leadership and employees.
  • Achieve a Core Operating Profit Margin of 7%, ROIC of 5%, and ROE of 7% by 2026.
• Long-term Vision: Evolve into a “Personal Beauty Wellness Company” by 2030.

Key Strengths

• R&D Capabilities: Shiseido is globally renowned for research excellence, with a record-breaking 32 top awards from the IFSCC (International Federation of Societies of Cosmetic Chemists).
• Strong Brand Portfolio: Possesses globally recognized brands like SHISEIDO (holistic beauty), Clé de Peau Beauté (luxury), and NARS (makeup artistry) that generate over 100 billion yen each.
• Heritage and Culture: A 150-year legacy of combining science with art and Japanese aesthetics (kansei).
• Skin Beauty Expertise: Positioned as a leader in skin beauty, with proprietary technologies like “Sun Dual Care” and “Skin Intelligence”.
• Sustainability Leadership: Recognized as an A-List company by CDP for Climate Change and Water Security.

Key Challenges and Risks

• Market Volatility: High exposure to the volatile China and Travel Retail markets, which have faced slowdowns due to economic conditions and changing consumer behavior.
• Profitability Structure: A heavy fixed-cost structure and high breakeven point make profitability highly sensitive to sales fluctuations.
• Production Issues: Recent temporary declines in production significantly impacted the Americas business.
• Regulatory Risks: Evolving regulations regarding sun care, fragrances, and microplastics in Europe and the US.
• Change in Consumer Values: Rapid shifts in consumer preferences and the rise of emerging brands.

Conclusion and Strategic Outlook

Shiseido Company, Limited is at a pivotal juncture in its 150-year history. While 2024 presented significant challenges, including a net loss and headwinds in key markets like China and Travel Retail, the company has demonstrated resilience through the successful structural reform of its Japan business and the continued growth of its core brands in other regions.

The Action Plan 2025-2026 represents a decisive shift from a sales-driven expansion strategy to one focused on profitability and resilience. By concentrating resources on its high-performing Core 3 and Next 5 brands, executing rigorous global cost reductions, and enhancing financial governance through ROIC management, Shiseido aims to secure a core operating margin of 7% by 2026.

With its unshakeable foundation in R&D, a commitment to “Beauty Innovations for a Better World,” and a clear roadmap for transformation, Shiseido is strategically positioned to navigate current market volatilities. The company’s focus on becoming a “Personal Beauty Wellness Company” by 2030 underscores its ambition to create enduring value for consumers and shareholders alike, ensuring its vitality for the next century.

Official Site: https://corp.shiseido.com/en/

FAQ Section:

1. What is Shiseido’s revenue for 2024? Shiseido’s consolidated net sales for the fiscal year ended December 31, 2024, were 990.6 billion yen.
2. What are Shiseido’s core brands? Shiseido’s “Core 3” brands are SHISEIDO, Clé de Peau Beauté, and NARS, each generating approximately 100 billion yen or more in sales.
3. What is the “Action Plan 2025-2026”? It is a medium-term strategy to build a resilient business model by reinforcing brand foundations, rebuilding profitable foundations (cost cuts), and enhancing operational governance to achieve a 7% core operating margin by 2026.
4. How many employees does Shiseido have? Shiseido has approximately 33,000 employees globally as of the end of 2024.
5. Where is Shiseido’s headquarters located? Shiseido’s head office is located in Minato-ku, Tokyo, Japan, with its registered office in Ginza, Chuo-ku, Tokyo.
6. Does Shiseido pay dividends? Yes, for the fiscal year 2024, Shiseido paid an annual cash dividend of 40 yen per share.
7. What is Shiseido’s corporate mission? Shiseido’s mission is “BEAUTY INNOVATIONS FOR A BETTER WORLD.”

Content is based on publicly available corporate filings, regulatory disclosures, annual reports, 10-K filings, Investor Relations materials, and direct mail communication with the company.