Intuit Inc. (NASDAQ: INTU) Full Corporate Profile

Source: Intuit Inc. Notice of Annual Meeting of Stockholders and Proxy Statement & Annual Report on Form 10-K Fiscal 2025.

Quick Facts / Company Snapshot

Metric	Company-Reported Figure
Company Name	Intuit Inc.
Ticker	INTU
Exchange	Nasdaq Global Select Market
Headquarters	2700 Coast Avenue, Mountain View, CA 94043
Fiscal Year Ended	July 31, 2025
Total Revenue (FY25)	$18.831 billion
Combined Platform Revenue	$14.9 billion
GAAP Operating Income	$4.923 billion
Non-GAAP Operating Income	$7.572 billion
GAAP Net Income	$3,869 million
GAAP Diluted EPS	$13.67
Customer Base	Approximately 100 million worldwide
Total Employees	Over 18,000 global employees (17,109 used for pay ratio calculation)
President and CEO	Sasan K. Goodarzi
Founder	Scott D. Cook
Independent Registered Public Accounting Firm	Ernst & Young LLP
Shares Outstanding (Record Date: Nov 24, 2025)	278,274,077 shares
Stock Repurchases (FY25)	$2.8 billion
Dividend Per Share (FY25)	$4.16
Total Assets	Not separately disclosed in the provided source.

Company Overview

Intuit Inc. operates as a global financial technology platform with an overarching mission to power prosperity around the world. The company serves approximately 100 million consumers, small and mid-market businesses, and accountants worldwide.

• Intuit integrates artificial intelligence (AI) and human intelligence to fuel customer success, transitioning structurally into an AI-driven expert platform.
• The company’s core platform aims to put more money in customers’ pockets, save them time by eliminating work, and ensure complete confidence in financial decisions.

The company harnesses data, data services, AI, and human expertise to help customers achieve their financial targets. Intuit provides an all-in-one business platform that assists customers in running and growing their enterprises end-to-end, covering processes from lead generation to cash collection.

• Intuit’s solutions encompass financial management, payments, capital provisioning, compliance, human capital management, and marketing.
• The consumer-facing platform is designed to facilitate seamless tax preparation while promoting broader financial success, ranging from credit building to wealth accumulation.

The strategic direction of the company is deeply rooted in its declaration of an AI-driven expert platform strategy in 2019. By connecting customers to a virtual team of AI agents and AI-enabled human experts, Intuit focuses on delivering “done-for-you” experiences.

• These experiences automate daily tasks, manage complex workflows, and utilize predictive insights to solve challenges preemptively.
• When automated systems require supplemental intervention, customers are routed to a network of thousands of AI-enabled financial, tax, and bookkeeping experts.

Business Segments

Intuit organizes its operations into four primary reportable segments. Effective August 1, 2025, the company noted plans to combine the Consumer, Credit Karma, and ProTax businesses into a single Consumer business to align with its vision of delivering a unified consumer platform. The fiscal 2025 reporting structure remains categorized into the following segments.

Global Business Solutions

This segment serves small and mid-market businesses globally, alongside the accounting professionals who advise them. On August 1, 2024, the segment formerly known as Small Business & Self-Employed was officially renamed Global Business Solutions.

• The segment generated 59% of Intuit’s consolidated total net revenue in fiscal 2025.
• Revenue for the Global Business Solutions Group grew 16% year-over-year in fiscal 2025.
• Within this segment, the Online Ecosystem experienced a 20% revenue growth compared to the prior fiscal year.

The operational scope of the Global Business Solutions segment revolves around providing an all-in-one business platform. Offerings include financial management services, human capital management solutions (such as payroll and time tracking), and money solutions (including merchant payment processing and bill pay). The segment also offers checking accounts through an FDIC-member bank partner and capital financing options for businesses.

Consumer

The Consumer segment primarily assists individuals in preparing and filing their taxes with confidence, offering both do-it-yourself and assisted tax preparation products in the United States and Canada.

• The Consumer segment accounted for 26% of the company’s total revenue in fiscal 2025.
• Revenue for the Consumer Group grew 10% year-over-year in fiscal 2025.

Operations within the Consumer segment are centered on delivering the TurboTax suite of products. The segment integrates AI-enabled human experts to assist users navigating complex tax and personal finance matters.

Credit Karma

The Credit Karma segment serves consumers by providing a personal finance platform designed to help members navigate their financial journeys, find suitable financial products, and make informed money decisions.

• Credit Karma contributed 12% to the total consolidated net revenue in fiscal 2025.
• The segment achieved a 32% year-over-year revenue growth during the fiscal year.

Credit Karma’s operational scope includes offering personalized recommendations for credit cards, home loans, auto loans, personal loans, and insurance products. The segment provides access to credit scores, credit and identity monitoring, credit report disputes, and net worth tracking tools. It also integrates online savings and checking accounts through an FDIC-member bank partner.

ProTax

The ProTax segment serves professional accountants in the United States and Canada, providing specialized tools necessary for business success and professional tax preparation.

• The ProTax segment represented 3% of total revenue in fiscal 2025.
• Revenue for the ProTax Group grew 4% year-over-year in fiscal 2025.

Operations in this segment focus on delivering professional tax and financial management products and services. Offerings are tailored to enable accounting professionals to manage complex, multi-entity tax compliance and financial reporting efficiently.

History and Evolution

Intuit Inc. was incorporated in California in March 1984. The company was founded by Scott D. Cook, who currently serves on the Board of Directors and is an employee of the company.

• The company was reincorporated in Delaware and completed its initial public offering (IPO) in March 1993.
• Intuit has grown significantly over the decades; today, the company is over four times the size it was ten years ago, achieving nearly $19 billion in revenue.

In 2019, Intuit officially declared its strategy to transform into an AI-driven expert platform. This strategic pivot marked a transition from operating primarily as a system of record to becoming a system of intelligence.

• The evolution fundamentally altered the company’s growth trajectory, centering operations around data, AI, and human expertise.
• In fiscal 2025, the company reported taking its greatest leap forward in two decades by launching a transformative, all-in-one business platform powered by AI agents.

Products and Services

Intuit offers a comprehensive suite of products and services designed to address the financial and operational needs of consumers, businesses, and accounting professionals. The specific dollar revenue and percentage contribution for each individual product are not separately disclosed in the provided source, but their operational profiles are detailed below.

TurboTax

TurboTax is the company’s flagship tax preparation software, delivering do-it-yourself and assisted income tax preparation products and services sold in the U.S. and Canada.

• The software is designed to handle a wide range of tax scenarios, from simple returns to complex filings involving itemized deductions, investments, rental properties, and business income.
• In fiscal 2025, Intuit delivered breakthrough adoption of TurboTax Live, disrupting the assisted tax category to create a year-round financial management platform.

TurboTax Live and TurboTax Live Full Service are designed for customers seeking professional tax advice or complete return preparation by an expert. Complementary services include electronic filing, early access to tax refunds, audit defense, and audit support.

QuickBooks Solutions

QuickBooks represents the core of Intuit’s financial management offerings for small and mid-market businesses. The ecosystem includes both online and desktop versions sold on a subscription basis.

• QuickBooks Online simplifies accounting and tax compliance, tracking income and expenses, and managing invoices and bills.
• QuickBooks Desktop Software, including QuickBooks Desktop Plus and QuickBooks Enterprise, provides industry-specific features for sectors like manufacturing, retail, and professional services.

The QuickBooks portfolio also includes specialized services. QuickBooks Checking provides a business bank account with a debit card, no-fee instant deposits, and cash flow management tools. QuickBooks Live offers Expert Assisted and Full-Service Bookkeeping by certified professionals.

Intuit Enterprise Suite

Launched to expand Intuit’s market opportunity in the mid-market sector, the Intuit Enterprise Suite is a configurable, AI-powered solution built upon the QuickBooks Online interface.

• It integrates advanced financial management capabilities, including multi-entity accounting and multi-dimensional reporting.
• The suite seamlessly scales human resources and marketing tools into a unified solution to enhance productivity for complex businesses.

Mailchimp

Mailchimp provides email and marketing automation solutions that enable small and mid-market businesses to promote themselves digitally.

• The platform supports campaigns across email, social media, SMS, landing pages, and digital advertisements.
• Mailchimp is integrated into the broader Intuit ecosystem to help businesses manage customer relationships and drive lead generation.

Credit Karma Financial Tools

Credit Karma provides a variety of personal finance tools and services that leverage member data to deliver personalized financial product recommendations.

• The platform utilizes Lightbox, an enterprise platform allowing lenders to use de-identified data to provide members with greater approval certainty.
• Services include credit monitoring, identity protection, online savings and checking accounts (Credit Karma Money), and access to TurboTax offerings.

Professional Tax Offerings (ProTax)

Intuit provides specialized software for professional accountants and tax preparers in the U.S. and Canada.

• U.S. offerings include Lacerte, ProSeries, and ProConnect Tax Online.
• Canadian offerings include ProFile (desktop) and ProTax Online (cloud-based).

These solutions enable accounting firms to accurately and efficiently complete federal and state tax returns for individuals and businesses, featuring integration with QuickBooks Online Accountant.

Brand Portfolio

Intuit’s brand portfolio mirrors its primary product lines. The revenue contribution of each specific brand is not separately disclosed in the provided source.

Intuit

The overarching corporate brand that houses the entire ecosystem. The brand represents the AI-driven expert platform and the proprietary Generative AI Operating System (GenOS) that powers the internal development and external deployment of AI across all services.

TurboTax

The premier brand within the Consumer segment, synonymous with digital and assisted tax preparation. TurboTax is positioned as a tool for ensuring accurate tax compliance and maximizing financial refunds for individuals.

QuickBooks

The flagship brand for small and mid-market business financial management. QuickBooks is recognized globally as an essential operating system for business accounting, payroll, and payment processing.

Credit Karma

Acquired to bolster the consumer finance ecosystem, the Credit Karma brand focuses on credit health, personal finance decision-making, and matching consumers with optimal financial products based on their credit profiles.

Mailchimp

Representing the marketing automation arm of the Global Business Solutions segment, Mailchimp is branded as the premier tool for small businesses to acquire and retain customers through targeted digital marketing.

Geographical Presence

Intuit operates globally, though its primary operational focus remains heavily concentrated in North America.

• Total international net revenue constituted approximately 8% of consolidated total net revenue for the twelve months ended July 31, 2025.
• This 8% international revenue proportion remained consistent across the twelve months ended July 31, 2024, and 2023.

United States

The United States is Intuit’s largest market and primary operational hub. The company’s principal executive offices are located in Mountain View, California. All major product lines, including TurboTax, QuickBooks, Credit Karma, and professional tax software, are fully deployed across the U.S. market.

Canada

Canada serves as a significant secondary market for Intuit. The company offers localized versions of its core products, including TurboTax for consumer tax preparation and specialized ProTax offerings such as ProFile (desktop) and ProTax Online (cloud-based) for Canadian accounting professionals.

Specific revenue figures for individual countries outside of the consolidated 8% international net revenue metric are not separately disclosed in the provided source. Furthermore, a comprehensive footprint of manufacturing plants or global office locations is not separately disclosed in the provided source.

Profit and Loss

Intuit reported strong financial performance for the fiscal year ended July 31, 2025, demonstrating substantial growth across key top-line and bottom-line metrics.

• Combined platform revenue, which includes the Global Business Solutions Group Online Ecosystem, TurboTax Online, and Credit Karma, grew 19% year-over-year to $14.9 billion.
• The company achieved an overall GAAP operating income margin of 26% and a Non-GAAP operating income margin of 40% in fiscal 2025.

Consolidated Statements of Operations Data

Financial Metric	Fiscal Year Ended July 31, 2025	Fiscal Year Ended July 31, 2024
Total Revenue	$18,831 million	$16,285 million
GAAP Operating Income	$4,923 million	$3,630 million
Amortization of acquired technology	$156 million	$146 million
Amortization of other acquired intangible assets	$481 million	$483 million
Restructuring charges	$15 million	$223 million
Professional fees for business combinations	$2 million	$5 million
Net loss on executive deferred compensation plan liabilities	$27 million	Not separately disclosed
Share-based compensation expense	$1,968 million	$1,915 million
Non-GAAP Operating Income	$7,572 million	$6,402 million
GAAP Net Income	$3,869 million	$2,963 million
Net loss on debt securities and other investments	$45 million	Not separately disclosed
Loss on disposal of a business	Not separately disclosed	$9 million
Net gain on executive deferred compensation plan assets	$(24) million	Not separately disclosed
Income tax effects and adjustments	$(836) million	$(933) million
Non-GAAP Net Income	$5,703 million	$4,811 million
GAAP Diluted Net Income Per Share	$13.67	$10.43
Non-GAAP Diluted Net Income Per Share	$20.15	$16.94
Shares used in diluted per share calculations	283 million	284 million

Source: Intuit Inc. Annual Report on Form 10-K Fiscal 2025.

Balance Sheet

Detailed line items for the balance sheet, including total assets, total liabilities, total equity, and specific debt or liquidity positions as of July 31, 2025, are not separately disclosed in the provided source.

• The company’s financial principles dictate maintaining a strong balance sheet and deploying cash to the highest-yielding opportunities.
• The company repurchased $2.8 billion of shares during fiscal 2025 and increased its dividend by 16% to $4.16 per share.

Cash Flow

Detailed line items for the cash flow statement, including operating cash flow, investing cash flow, financing cash flow, and free cash flow for fiscal 2025, are not separately disclosed in the provided source.

• Management expects to generate significant cash from operations to meet seasonal working capital needs and capital expenditure requirements.
• Excess cash generated by operations is returned to stockholders through repurchases of common stock and the payment of cash dividends.

Board of Directors and Leadership Team

Intuit’s Board of Directors is responsible for overseeing management’s performance, reviewing the long-range strategic plan, and overseeing long-term succession planning and enterprise risk management. The board currently consists of 13 directors, 11 of whom are standing for re-election at the 2026 Annual Meeting.

• Effective as of the meeting date, the roles of Board Chair and CEO will be combined, with CEO Sasan K. Goodarzi serving as Board Chair.
• Vasant Prabhu has been appointed to serve as the Lead Independent Director effective as of the meeting date.

Current Director Nominees

Eve Burton

• Role: Independent Director (Since 2016).
• Committees: Acquisition, Audit and Risk.
• Profile: Executive Vice President and Chief Legal Officer at The Hearst Corporation since December 2019. She oversees global legal operations, compliance, and government affairs. She is the Founder and Chairwoman of HearstLab and previously served on the board of AOL.

Scott D. Cook

• Role: Founder and Director (Since 1984).
• Profile: Founded Intuit and served as President and CEO from 1984-1994, and Chairman from 1993-1998. He previously served on the boards of The Procter & Gamble Company and eBay Inc. As an employee of Intuit, he received a base salary of $650,000 and a cash bonus of $650,000 in fiscal 2025.

Richard L. Dalzell

• Role: Independent Director (Since 2015).
• Committees: Acquisition (Chair), Audit and Risk.
• Profile: Former Senior Vice President and Chief Information Officer at Amazon.com, Inc. from 1997 to 2007. He previously served as a director at Twilio, Inc. and AOL.com, Inc.

Sasan K. Goodarzi

• Role: President, Chief Executive Officer, and Board Chair Nominee (Director since 2019).
• Profile: Has led Intuit as CEO since 2019, previously serving as EVP of the Small Business & Self-Employed Group and Consumer Tax Group. He currently serves on the board of Atlassian Corporation.

Deborah Liu

• Role: Independent Director (Since 2017).
• Committees: Nominating and Governance (Chair), Compensation and Organizational Development.
• Profile: Former President and CEO of Ancestry.com LLC (2021-2025) and former executive at Facebook (Meta), where she helped create Facebook’s commerce and payments businesses.

Tekedra Mawakana

• Role: Independent Director (Since 2020).
• Committees: Nominating and Governance, Compensation and Organizational Development.
• Profile: Co-Chief Executive Officer of Waymo LLC since 2021. She possesses deep expertise in global regulatory policy, previously serving in leadership roles at eBay and Yahoo.

Forrest Norrod

• Role: Independent Director (Since 2024).
• Committees: Nominating and Governance, Compensation and Organizational Development.
• Profile: Executive Vice President and General Manager of the Data Center Solutions Business Group at Advanced Micro Devices, Inc. (AMD). He brings over 35 years of technology industry experience, including significant tenure at Dell Inc.

Vasant Prabhu

• Role: Lead Independent Director Nominee (Director since 2024).
• Committees: Acquisition, Audit and Risk.
• Profile: Former Chief Financial Officer and Vice Chairman of Visa, Inc. (2015-2023). He also serves on the boards of Delta Air Lines, Inc. and Kenvue Inc.

Thomas Szkutak

• Role: Independent Director (Since 2018).
• Committees: Audit and Risk (Chair), Nominating and Governance.
• Profile: Former Senior Vice President and Chief Financial Officer of Amazon.com, Inc. (2002-2015). He previously served on the boards of athenahealth, Inc. and Zendesk, Inc.

Raul Vazquez

• Role: Independent Director (Since 2016).
• Committees: Compensation and Organizational Development (Chair), Acquisition.
• Profile: Chief Executive Officer of Oportun Financial Corporation since 2012. He formerly held senior leadership roles at Walmart, including CEO of Walmart.com.

Eric S. Yuan

• Role: Independent Director (Since 2023).
• Committees: Audit and Risk, Nominating and Governance.
• Profile: Founder and Chief Executive Officer of Zoom Video Communications, Inc. since 2011. He was previously Corporate Vice President of Engineering at Cisco.

Non-Continuing Directors and Future Appointments

Suzanne Nora Johnson (current Board Chair) and Ryan Roslansky are not standing for re-election at the 2026 meeting. The Board has appointed Adena Friedman (CEO of Nasdaq, Inc.) and Bill McDermott (CEO of ServiceNow, Inc.) as independent directors with terms beginning on August 1, 2026.

Executive Leadership Team (Named Executive Officers)

• Sasan K. Goodarzi: President and CEO. Total Fiscal 2025 direct compensation: $36,835,552 (Base Salary: $1,300,000; Cash Incentive: $2,600,000; Equity Awards: $32,935,552).
• Sandeep S. Aujla: Executive Vice President and Chief Financial Officer. Total Fiscal 2025 direct compensation: $16,261,257 (Base Salary: $800,000; Cash Incentive: $960,000; Equity Awards: $14,501,257).
• Alex Balazs: Executive Vice President and Chief Technology Officer. Total Fiscal 2025 direct compensation: $15,694,938.
• Mark Notarainni: Executive Vice President and General Manager, Consumer Group. Total Fiscal 2025 direct compensation: $16,195,257.
• Marianna Tessel: Executive Vice President and General Manager, Small Business Group. Total Fiscal 2025 direct compensation: $16,261,257.

Executive compensation is heavily weighted toward performance. Approximately 96% of the CEO’s total direct compensation and 95% of the other NEOs’ total direct compensation in fiscal 2025 was performance-based.

Subsidiaries, Associates, Joint Ventures

Specific details regarding the names, ownership percentages, and financial contributions of individual subsidiaries, associates, and joint ventures are not separately disclosed in the provided source.

Other Investments (Including Minority / Portfolio Holdings)

Specific details regarding minority holdings, portfolio investments, strategic investments, or equity investments measured at fair value are not separately disclosed in the provided source.

Physical Properties

Intuit’s principal executive offices are located at 2700 Coast Avenue, Mountain View, California 94043. Further comprehensive lists of physical properties, including other offices, plants, or factories, are not separately disclosed in the provided source.

Founders

Intuit was founded in 1984 by Scott D. Cook.

• Cook served as President and Chief Executive Officer of the company from 1984 to 1994, and as Chairman of the Board from 1993 to 1998.
• He remains an active employee of the company and a member of the Board of Directors.
• Cook holds a Bachelor of Arts in Economics and Mathematics from the University of Southern California and an MBA from Harvard Business School.

Parent

Intuit Inc. operates as an independent, publicly traded entity on the Nasdaq Global Select Market. Details regarding a parent company are not applicable, and no parent entity is disclosed in the provided source.

Investments and Capital Expenditure Plans

Intuit allocates capital and research and development (R&D) spending heavily toward its technological infrastructure, specifically targeting its AI-driven expert platform and proprietary Generative AI Operating System (GenOS).

• The company’s investment strategy focuses on three core “Big Bets”: delivering done-for-you experiences, accelerating money benefits, and fueling success for mid-market businesses.
• Significant investments are continuously directed toward updating the technology platforms for several offerings and enhancing data privacy, security, and responsible AI governance.

While exact capital expenditure (Capex) and R&D dollar allocations are not separately disclosed in the provided source, management explicitly expects to continue investing significant resources in product development and marketing capabilities to integrate artificial intelligence across the platform.

Shareholding Pattern

Intuit maintains robust stock ownership guidelines to align the interests of management, directors, and stockholders. The CEO is required to hold stock valued at 10x his base salary, while other EVPs must hold 3x to 5x their base salaries.

Major 5% Stockholders (As of October/December reporting dates)

Name of Beneficial Owner	Amount and Nature of Beneficial Ownership	Percent of Class (Calculated based on 278,508,855 shares)
The Vanguard Group	28,621,457 shares	10.28%
BlackRock, Inc.	23,374,934 shares	8.39%

Source: Intuit Inc. Notice of Annual Meeting of Stockholders and Proxy Statement (Schedule 13G/A filings).

Prominent Insider Holdings

• Scott D. Cook (Founder/Director): 6,162,547 shares (2.21% of Class)
• Sasan K. Goodarzi (CEO): 284,112 shares (Less than 1%)
• All current directors and executive officers as a group (21 people): 6,943,198 shares (2.49% of Class)

Future Strategy

Intuit’s future strategy revolves around cementing its position as the premier global AI-driven expert platform. Management has stated that the rapid evolution of AI will fundamentally transform work and personal lives, and the company intends to lead this disruption.

• Consolidation of Consumer Platforms: Effective August 1, 2025, the company will combine the Consumer, Credit Karma, and ProTax businesses into a single unified Consumer business.
• Mid-Market Expansion: Intuit is aggressively targeting mid-market business growth through the deployment of the Intuit Enterprise Suite, offering better pricing and lower total cost of ownership compared to fragmented legacy systems.
• Autonomous Financial Solutions: The company is utilizing GenOS to rapidly deliver a new class of intelligent, autonomous financial solutions and AI agents that are expected to define the next decade of growth.

Key Strengths

Based on the disclosed operational data, Intuit possesses several distinct competitive advantages:

• Unparalleled Data Scale and AI Capabilities: The company leverages a proprietary Generative AI Operating System that processes massive amounts of financial data to deliver real-time insights and automated workflows.
• Human-AI Synergy: Intuit maintains a unique hybrid model, supporting its software with a large network of thousands of AI-enabled human financial, tax, and bookkeeping experts.
• Durable Financial Performance: The company exhibits robust financial health, generating $18.8 billion in total revenue and expanding Non-GAAP operating margins to 40% in fiscal 2025.
• Strong Corporate Responsibility (ESG): Intuit’s “True North Goals” have led to the creation of over 19,000 seasonal and year-round jobs in underserved communities and the preparation of over 9.3 million individuals for future employment.

Key Challenges and Risks

The company faces a highly dynamic and fragmented competitive environment characterized by rapid technological change and shifting customer needs.

• Technological Disruption: Competitors may successfully deploy new technologies, particularly in AI, that could reduce customer demand for Intuit’s products.
• Cybersecurity and Fraud: As a financial technology platform, Intuit faces constant threats regarding data privacy, security breaches, and fraudulent activities. The Audit and Risk Committee maintains primary oversight over these critical vulnerabilities.
• Macroeconomic Sensitivities: The company’s performance is subject to global macroeconomic conditions, which can impact consumer spending, small business viability, and credit access.
• Regulatory and Litigation Risks: The company must navigate complex regulatory landscapes, including potential risks associated with equal employment and diversity initiatives. A stockholder proposal noted increasing litigation risks surrounding corporate Diversity, Equity, and Inclusion (DEI) programs following recent judicial rulings, though the Board asserts the company maintains robust risk management to promote compliance with anti-discrimination laws.

Conclusion and Strategic Outlook

Intuit Inc. concluded fiscal 2025 having executed a highly successful operational strategy, marked by 16% revenue growth and the successful rollout of transformative AI agents across its platform. By pivoting decisively from a traditional software provider to a comprehensive AI-driven expert platform, Intuit has positioned itself to capture significant market share in both the consumer finance and mid-market business sectors.

The strategic reorganization slated for fiscal 2026, which unifies the Consumer, Credit Karma, and ProTax segments, indicates management’s commitment to creating frictionless, end-to-end financial ecosystems for users. Backed by disciplined capital allocation, robust cash flow generation, and a staunch commitment to its True North stakeholders, Intuit is strategically well-equipped to drive durable, long-term growth in the rapidly evolving financial technology sector.

Official Site: https://www.intuit.com